1. Graphs The Problems with yours….

2. What are the problems with this graph?

3. This graph is awesome! Let’s talk about why…

4. An Acceptable graph has the following:  Title that explains the graph  Axis titles  Appropriate units on the axis  Legend if needed  Percentages in pie charts

5. Logos and Advertisements Make them work for you!

7. Simple K.I.S.S – Keep it simple silly

8. Memorable The subject matter of a logo is of relatively little importance

9. Timeless Leave trends to the fashion industry A logo should endure the ages – can you guess which logo is the most timeless?

11. Versatile An effective logo should be able to work across a variety of mediums and applications. Will your logo still work if it was: Printed in one colour? Printed on the something the size of a postage stamp? Printed on something as large as a billboard? Printed in reverse (ie. light logo on dark background)

12. Appropriate The logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

13. It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service.  In fact 94% of the top 50 brands in the world do not have logos that describe what they do  http://logodesignerblog.com/logo-design-tips-you-can- learn-from-the-worlds-biggest-brands/ http://logodesignerblog.com/logo-design-tips-you-can- learn-from-the-worlds-biggest-brands/

14. Types of Slogans  Type 1: The Descriptive Slogan  “Come Hungry, Leave Happy”  “7 whole grains on a mission”  Type 2: The Superiority Slogan  “The Ultimate Driving Machine”  “You’ll never bite a burger better than a Bubba”  Type 3: The Imperative Slogan  “Just Do It”  “Be All You Can Be”  Type 4: The Interrogative Slogan  “Are you in good hands?”  “Got Milk?”

15. Great Advertisements Great Advertisements answer the following questions:  What’s in it for me?  What am I buying?  Where am I buying it from?  Why do I want it?  Who is selling it?  When do I get it?

16. And it answers them by:  Using one focal image rather than lots of smaller ones  Making points easily identifiable by using white space  Uses powerful words in a catchy headline/slogan  Is proofread and contains no mistakes  Has a compelling quote or testimonial  Focus on benefits for the consumer - use language such as you and your AVOID I, we, us