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A Hub Serving Harlem and the South Bronx Dennis Derryck Founder/President Dash –NY Coalition Conference March 22, 2013.

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Presentation on theme: "A Hub Serving Harlem and the South Bronx Dennis Derryck Founder/President Dash –NY Coalition Conference March 22, 2013."— Presentation transcript:

1 A Hub Serving Harlem and the South Bronx Dennis Derryck Founder/President Dash –NY Coalition Conference March 22, 2013

2 Hub For-Profit Social Venture Transitioning to NP AggregatorDistributorFarm ShareFarm Value Based Supply Chain

3 Values Based Supply Chain

4 Challenge: Health 2007-2008 School Year Rate of Overweight and Obesity in NYC Schools, ages 6-11: Hunts Point: 48% East Harlem: 45% National Average: 35.5% SOURCE: NYC Dept of Education Office of School Wellness also New York City Depart of Mental Health and Hygiene. June 2009. Vol8 #1; also NYC Fails to Make Dent in Obesity. NYTimes Oct 10, 2010.

5 Challenge: Wealth/Poverty Gap Whites Hispanics Blacks Whites Hispanics Blacks Source: Pew Research Center tabulations of Survey of Income and Program Participation Data, 2011 2009 2005

6 Challenge: Hunger Deserts Number of households who went without food in the 16 th Congressional District (South Bronx), 4 th Quarter of 2009: 37% (approx. 83,000 households) National Average: 18.5% “Food Hardship: A Closer Look at Hunger. Data for the Nation, States, 100 MSAs, and Every Congressional District.” (Food Research and Action Center). January 2010).

7 Connecting the Dots

8 Working with NYC Communities Communities are already organized Identify & target communities within communities Value of traditional methods Storytelling, value, personalization Outreach v. engagement

9 Pre-Organized Communities Senior Housing Subsidized Housing Head Start Schools Health Ministry Youth Services Abyssinian Development Corp. Schools Clinics Youth Programs Staff Programs Urban Health Plan

10 Where CHRF Distributes Schools and Universities Office BuildingsHealth CentersPrivate HomesNonprofits/CBOsUnion FacilitiesClubs…and more!

11 Accomplishments Shareholder Impact 700 Average Number of Shareholders per week 1240281 14,100 4,699 3 x Increase SHAREHOLDERS SHARES PURCHASED 20102012 100% Winter Share Increase Growth from 200 (2011) to 400 (2012) Shareholders.......................................................... Children & Family 90 Families Supported by Subsidy Fund ($8,000) Single Mothers Making 1.5x Federal Poverty Level and/or SNAP 4,000 Children 1,320 Mothers 720 Seniors Served by Corbin Hill Farm At Bronx Lebanon Hospital 1,120 Children Served in South Bronx & Harlem 600 Children at Head Start Programs in Harlem 7x Growth.................................................... Received Meals from Corbin Hill Farm with Non-Traditional Partners ($10,000 to $74,000)

12 Building Community, Education & Outreach 75 Outreach Events During 2012 Season 2000 people Community Festivals 20-70 people Tabling Events 76 Dishes Sampled 23 Cooking Demos 3,000 people E-Newsletter Readership Community Building U-Pick Planted Strawberries & Raspberries at 95-Acre Farm Tailored Weekly Recipes Distributed In English & Spanish. Storage & Preservation Tips Provided. Presented at: Community Boards, Farmers Markets, Veggie Art Activities, Parent Groups, Schools & Organizations 14 Farmers 2012 9 Farmers 2011 4 2010 92% Increase in Purchases from Farmers ($70,000 to $137,000)................................................................................................................................................................................................................... Economic Impact on Farmers 17 Sites

13 FRESH PRODUCE ACCESSIBILITY FLEXIBILITY

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15 The Corbin Hill Experience PERSONALIZEDSENSORYPARTICIPATORY A total experience, not just a financial transaction!

16 What have we learned? TrustSell quality and flexibilityInvest in infrastructureBuy-in is a processDon’t treat the poor poorlyProvide resources to community partners

17 HUB for Children Families COMMUNITIES www.corbinhillfarm.com


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