2. The Vitalicious Philosophy

3. Weight Management

4. 64.5% of the adult American population is overweight Source: Marketdata Enterprises $240 billion is spent worldwide for the treatment of obesity-related conditions (eg, heart disease, diabetes, stroke and high blood pressure) Americans spend nearly $40 billion per year to lose weight with almost half spent on food and beverages

5. All Natural Weight Management

6. All Natural Approximately $14.5 billion in food sales Source: Natural Foods Merchandiser, June 2003 Almost 20% annual growth through the 1990s

7. All Natural Nutraceuticals Weight Management All Natural Weight Management

8. Nutraceuticals 58% of shoppers feel they can greatly reduce the risk of certain diseases by healthy eating Source: Frost & Sullivan 75% feel that healthy eating is a better way to manage an illness than taking medication 78% buy foods fortified with vitamins and minerals Sales of “functional foods” have doubled to $23.4 billion from $11.9 billion in 1995

9. All Natural Nutraceuticals Weight Management All Natural Weight Management Great Taste

10. Nutritional Comparison

11. Nutritional Comparison: “Better than an Apple”

12. Nutrition Facts 2oz VitaTop™ Apple Bran 1 Cup of Total® Raisin Bran with 1/2 cup skim milk 5oz McDonald's ® Egg McMuffin® 4.1oz Au Bon Pain Plain® Bagel 5.5oz Dunkin' Donuts® Banana Nut Muffin Calories100210300 530 Total Fat (g)0112123 Dietary Fiber (g)55232 Compare VitaTop to Breakfast Options

13. Walk It Off! How many minutes does it take to walk off your breakfast?

14. A delicious … healthy … portable … comfort food! VitaMuffin

16. Vitalicious Product Lines

19. TTL Vitalicious Brand Market Ranking Source IRI week ending March 19,2006 MarketRanking$ % of ChngUnits % of Chng TTL US#14 out of 98 SKU’s +79.42+75.62 TTL Northeast#8 out of 60 SKU’s +81.64+80.03 TTL Boston#5 out of 28 SKU’s +141.72+138.72 TTL Chicago#16 out of 18 SKU’s +1850.41+1782.37 TTL New England#6 out of 18 SKU’s +653.18+656.65 TTL New York#9 out of 47 SKU’s +96.35+91.43

20. TTL Frozen Muffin Segment Dollar % Chng vs. YAG Units % Chng vs. YAG TTL US+.55%-2.90% TTL Northeast +8.19%+4.10% TTL Chicago +1.58%+.13% TTL New England +2.59%-1.06% TTL New York -2.57%-.96% Vitalicious Brand vs TTL Frozen Muffin Segment TTL Vitalicious Dollar % Chng vs. YAG Units % Chng vs. YAG TTL US+79.42%+75.62% TTL Northeast +81.64%+80.03% TTL Chicago +1850.41 % +1782.37 % TTL New England +653.18%+656.65% TTL New York +96.35%+91.43% Frozen Muffin Segment Vitalicious Brand Source IRI week ending March 19,2006

21. Competitive Frozen Muffin Data (TTL US Market) #1 Private Label$75,669,100+3.72 vs YAG #2 Interstate Brands$37,862,020-14.25 vs YAG #3 George Weston$32,723,690+7.68 vs YAG #4 Otis Spunkmeyer$18,416,480-7.68 vs YAG #5 McKee Foods Corp$6,178,176-14.02 vs YAG #6 Dawn Foods$6,085,596+48391 vs YAG #7 General Mills$5,107,168- 14.29 vs YAG #8 Uncle No Name$4,712,260- 7.70 vs YAG #9 Telco Food$4,676,863- 5.86 vs YAG #10 Bimbo Bakeries$4,430,855+ 18.89 vs YAG ------------------------------------------------------------------------------------ #14 Vitalicious$2,342,288+ 79.42 vs YAG Source IRI week ending March 19,2006 Vitalicious continues to Show dramatic growth in units and dollars

22. Source IRI week ending March 19,2006 MarketDeep Choc CranberryBlueberr y Multi Bran Banana Nut Apple Berry New England +1313%+805%+493%+467%+27%+38% US+189%+82%+59%+89%+11%+22% New York+242%+87%+51%+79%+21%+24% Boston+310%+119%+84%+2119%+10%+16% Northeast+222%+85%+49%+105%+5%+13% Chicago+209%+119% Vitalicious % of Change vs YAG (dollars)

23. Advertising & Promotion Public Relations  Television and Print Media

24. The Today Show

25. Advertising & Promotion Consumer Advertising

26. Baby Boomers: Living Longer

27. Child Nutrition: Obesity on the Rise

28. Consumer Demand What Consumers Want in Food  Taste Fed up with guilt feelings about eating certain foods, consumers are beginning to eat more of what they want.  Portability More and more Americans are grabbing food on the way to work and eating in their office—their desk breakfast or “Deskfast.”  Nutrition 30% to 50% of consumers surveyed said a food purchase had been influenced by what they read on the nutrition label. Consumers aren’t looking just at the ingredients, but “how much of a particular nutrient a product contains.”

29. A leading tasty and healthy baked goods product line  Pioneering the comeback of baked goods as essential and healthy food  Addressing weight management concerns, all natural interest and nutraceutical benefits Easily adopted into any meal plan  Low Calorie, Fat-Free/Low-Fat, High Fiber, Low Carb Increasing availability for consumers  Almost 2,000 retail locations and strong online presence Executive Summary