1. IndusInd Bank – Website

2. Project Description
To implement a complete redesign of the website based on Adobe CQ5 platform with a face-lift, re-applying the branding and to increase the user interaction on the website. This new platform will migrate IndusInd from their existing WCM platform, Infrastructure and existing look and feel to a new standard based and scalable/reliable platform with a new along with increased user interactions in mind. This will also enable their future innovations, growth and an interactive experience for the users.
Objective:
Redesign the IndusInd website
To provide the best-in-class user experience
To generate more leads and inquiries
Migrate the website to Adobe CQ5 platform for better content and platform management

3. Personas – Target Audience
Ankit
Male
20 Years
College Student
Rashmi
Female
34 Years
Housewife
Vivek
Male
42 Years
Businessman
Deepika
Female
28 Years
HR Manager
Ankit is a highly tech savvy person and is always open to new ideas and innovations
Rashmi is a basic internet user, who browses through the social networking websites
Vivek is tech-savvy and is always looking for a good user experience
Deepika is an advanced internet user and is interested in technological updates
Aspirations
Higher education
Good career
Vacations abroad
Own a car and a house
Aspirations
Kids education
Husband’s promotion
Vacations abroad
Own a big car and a house
Savings for old age
Aspirations
Children’s education and family
Expand the business
Explore new business opportunities
Build a house, protection of family
Planning retirement
Aspirations
Aiming for a higher designation
Purchase a car
Build a house

4. UX Process Business requirements analysis, and digital strategy
Understanding the business objectives from various stakeholders and crafting an overall digital strategy
Defining user journeys
Identifying target audience and creating personas
UX Strategy
Crafting the user experience strategy
Information Architecture
Defining task and grouping of information based on the user profile identified
Wireframes
Creating detailed wireframes for different user journeys
Creative & GUI Designs
Bringing journeys to life

5. UX Strategy Don’t Sell, help me buy Make It Relevant
Customer visits the website but not the web pages
Make It Relevant
Profile and segment your customer
Cookies can be used to further personalise the content
Personalise the content
Customisable home page elements that can be further toned down to individual interests
3-way communication
Share
Connect
Ask
Rate and Review
Multi-Device Compatible
Consistent experience across devices

6. Innovative User Experience
Key Features
Robust information architecture
Allow users to find the required information within a few clicks
Conversational approach
Personalisation – Allows users to personalise news, sports, technology updates on the bank website
Making it one-stop access to all the daily updates that the users want
Quick Services – Get your account statements, balance and mini statement without logging in

7. Information Architecture

8. Sample Wireframes Homepage www.indusind.com Saving Accounts
landing page

9. (user can see the live preview of the selection)
Sample Wireframes
Personalisation
(user can see the live preview of the selection)

10. Saving Account Landing Page
Sample Wireframes
Saving Account Landing Page

11. Why we deserve the UXie?
Never done before personalisation feature on a banking website, where users can personalise news, finance, sports and technology widgets
Live preview of how the layout would look like after personalisation
User can retain the personalised look because of the cookies stored on his device
Conversational approach that is carried forward in the navigation as well. Thereby clearly articulating what users are looking for

12. Why we deserve the UXie?
Use of geolocation based service for users to quickly find out the nearest ATM/branch without entering the current location
Integration of Google Maps in to the website along with few additional features like and SMS address just enhances the user experience
User can also see what are the different services available for that particular ATM/branch