1. Core Concepts  All media messages are CONSTRUCTED  Use Specialized Techniques and Language  Includes TEXT—what you SEE and HEAR  Includes SUBTEXT—your INTERPRETATION

2. 1. Association2. Bandwagon 3.Beautiful People4. Celebrities 5. Experts6.Explicit Claims 7.Fear8.Intensity 9.Maybe10.Plain Folks

35. Preceding Counter Ads Courtesy of : Counter Ad Contest: Take an ad and change it into a counter ad, delivering a more truthful or constructive message using altered images, words or persuasion techniques. More Info.: http://medialiteracyproject.org/contests

36.  TASK: Create a counter ad to an existing advertisement for sun/skin care product, delivering :  a more truthful or constructive message  alter the original ad’s images, words or persuasion techniques

37.  Select a SPECIFIC ad to respond to  Choose a TOPIC to focus on  Include a minimum of TWO facts from your research (Science World article, Teen Health and Wellness online)  Incorporate specific PERSUASIVE TECHNIQUES into your counter ad

38. Sun Safety Sun Protection Methods UVA/UVB radiation SPF Scale/Broad Spectrum Protection Skin Cancer/Melanoma Sunburns Long Term Effects of Sun Exposure Preventative Screening/Skin Checks Indoor Tanning Sunless Tanning