1. Promoting Involvement in Physical Activity Who does what?

2. Who promotes PA in Australia? PHYSICAL ACTIVITY PROMOTION FEDERAL GOVT STATE GOVT LOCAL GOVT PRIVATE SECTOR

3. Federal Govt. 2009

4. Federal Government The federal government founded and funds the Australian Sports Commission which has 3 aims: 1.To develop and maintain Australian sports infrastructure 2.To increase participation in physical activity by Australians 3.To encourage excellence in sporting performance by Australians – A.I.S

5. ASC INITIATIVES

6. Australian Sports Commission The AUSTRALIAN INSTITUTE OF SPORT and the VIS are controlled by the ASC to encourage sporting excellence. ACTIVE AUSTRALIA was set up by the ASC to encourage Australians to be more physically active and to improve access to, and the standard of, facilities used by people in physical activity (eg aquatic centres)

7. State Government The state governments are essential to the success of the Active Australia program. The Vic Govt. developed the Active for Life program in 1995 with the aim of encouraging Victorians to participate in 30 minutes of PA every day. It is facilitated by Sport and Recreation Victoria and funds various organisations to improve access and opportunities for Victorians to participate in PA.

8. State Govt. 2008

9. Victorian Government Other Vic Govt programs and initiatives: Go for your life Regional Sports Assemblies Surf Life Saving Victoria Sports Development officer scheme Better Pools Vic Talent Program Compulsory PE and sport in Govt schools – Result of the Moneghetti report VICFIT – Sport and Rec

10. Go for Your Life campaign In response to the increasing prevalence of inactivity, obesity and diabetes the Vic govt. developed the ‘Healthy and Active Victoria Strategy’. As part of this strategy they launched a $22 million program in 2004 called ‘Go for your life’ It is a whole of govt approach that involves strategies involving: sport and rec, health, education and training and aged care. A collaborative strategy

12. Local Governments In this area it is the Wyndham City Council who is responsible for increasing PA in conjunction with the Fed and State governments. Local governments assist through the development and improvement of facilities and distribution of funds to sporting bodies.

13. Private Sector Initiatives There are many initiatives but all aim to increase the health and fitness of Australians whilst generating a profit. Many of these are supported by the government through the Active Australia and Active for Life programs. E.g include: VicHealth, ACHPER, YMCA, National Heart Foundation, Vicswim, Masters Sports, Private Gyms and sporting organisations (AFL).

14. VicHealth The Victorian Health Promotion Foundation is funded through taxes on tobacco and it distributes these funds to various sporting organisations (e.g tennis Victoria) to increase participation rates.

15. Strategies for promoting PA INDIVIDUAL APPROACHES Stages of Change Model Print and web based counselling POPULATION APPROACHES Environmental change Policy Mass media

16. Individual approaches to PA These approaches focus on an individual making a change to their PA behaviour. Health professionals, health educators, medical practitioners and psychologists focus on changing individuals behaviours. There are theoretical models that help us understand factors and influences on an individuals ability to be PA.

17. Theoretical Models of individual change PA activity theories are really theories about individual behaviour change they: 1.Explain influences or determinants of PA 2.Explain the relationship between these factors (e.g beliefs, barriers) and PA 3.Explain the conditions under which relationships with PA do and do not occur (e.g time, place and circumstances that lead to PA)

18. Stages of Change Model This is one of the most widely used theoretical models in PA promotion. It describes the fundamental processes an individual goes through to change their health behaviours. E.g From not being active to being consistently active It provides a framework that classifies how motivated someone is or how ready they are to be PA.

20. Stages of Change Model In this model of behaviour change it is considered to be a series of stages that an individual goes through – a process of adopting and maintaining regular exercise is described through specific stages of behaviour change. You must know the stages and characteristics of each stage. Fig 2.5 Motivational readiness (Nelson)

22. Print and web based media Print materials promoting PA can be in the form of booklets, brochures and handouts. Some programs mail out info regularly to their participants – low cost and good for older people Web based media is becoming increasingly more popular – provides great info, can be interactive and can be tailored to match a persons place within the SOC model. Eg biggest loser website or personal training websites

23. Web based PA programs http://www.jillianmichaels.com/publicsite/fun nel/index.aspx?promo=C24B981D-7A1D- 4AA3-9AC1-4DEA8B3F5831&opt=falsehttp://www.jillianmichaels.com/publicsite/fun nel/index.aspx?promo=C24B981D-7A1D- 4AA3-9AC1-4DEA8B3F5831&opt=false Visit Jillian Michaels website – has interactive tools, motivational sections and all sorts of tools for people to become more PA

24. Counselling Widely used approach to PA promotion. Could be a personal trainer, GP, osteopath, physio, fitness instructor or psychologist. Very effective method for promoting PA at an individual level Could also be delivered by phone.

25. Helping people become PA

26. POPULATION BASED APPROACHES TO PA PROMOTION Interventions that aim to promote PA to large groups and populations. Population based approaches encompass the following: Environmental strategies Policy Mass Media

27. Environmental strategies How does a persons environment impact on their ability to be PA? E.g’s include – installing showers in a workplace, providing footpaths and walking trails for a community, installing a new playground. Usually costly and require funding.

30. Policy Policies can be defined as laws, regulations, formal rules or understandings. At MacKillop we have policies regarding behaviour, smoking and computer use. Some policies affect a persons opportunity to be physically active. Think about the policy of no soccer whilst the ovals were out of bounds (last year)

32. Mass Media Using a medium other than personal contact or face to face meetings. E.g’s include: TV, radio, billboards, print media, commercials at cinemas, web-based interactive info, or a combination of the above. It has the potential to reach large numbers of people at less cost than one on one approaches. E.g GO FOR YOUR LIFE campaign

33. Mass media

34. Mass Media Can give information about the benefits (health) associated with PA and can outline the RISKS associated with non participation. Provides up to date accurate information. Is usually positive and motivational

35. Quick Questions Give 3 examples of population approaches to PA promotion? What is a policy? What are some examples of individual PA promotion? Where does the SOC model fit into PA promotion? What 4 groups promote PA in Australia?

36. Go for Your Life Website – visit. Great links to specific websites e.g – diabetes, obesity and heart disease sites. Good nutrition advice and related links Gives contact information for sporting clubs support groups etc. You can sign up and you get a newsletter and link to website each month www.goforyourlife.com.au