1. Velondriake “live with the sea” Community-Based Managed Protected Area Madagascar Campaign FIJI BROP WORKSHOP

2. Geographical location

3. The Site (Velondriake) Spans over 700 km 2, 40km of coast, 23 villages Incorporating: Coral reefs, mangroves, sea grass beds, baobab forests, spiny forests. Community based MPA Network coordinated management system Dina (local law and limited national recognition) Vezo (indigenous, nomadic, only recently monetized economy) Extreme social and economic isolation Total dependence on marine resources / no alternatives! Absolute poverty (under 2$ a day) Management was piloted as a fisheries management tool, in order to enhance fisheries revenue (especially octopus) FIJI BROP WORKSHOP

4. The Strategy The social marketing campaign will target community leaders, MPA management, local fishermen and the migratory Saraha people to increase compliance and enforcement of the Dina in the Velondriake MPA, in particular in relation to beach seine netting and poison fishing. The desired behavior change will be the consistent enforcement of the Dina through reporting of illegal activities, participation to Dina enforcement meeting and appropriate fining of poachers (both local and migratory). The campaign will also aim to convince the local community to invite the Fisheries Control Agency to help with patrolling and enforcement of the Dina. FIJI BROP WORKSHOP

5. Velondriake theory of Change FIJI BROP WORKSHOP

6. CR Conservation Result Increase fish population in the most threatened villages to 20% by 2014 FIJI BROP WORKSHOP

7. K Knowledge Changing minds Challenge/Threat: Lack of full commitment from protected area managers and community leaders. Lack of knowledge about the effect of destructive fishing to fish recruitment by resources users. Solution: Leadership training and effective management skills to leaders; awareness raising to community members and fishermen using destructive fishing. CR Conservation Result FIJI BROP WORKSHOP

8. A Attitude Changing hearts Challenge/Threat: community leaders are not willing to execute their role, local fishermen are not involved in the management action and destructive techniques users do not comply to the Protected area Solution: leaders will feel more responsible of the Velondriake management success; awareness raising will help community members to understand that they also have an important role to play with the Dina enforcement and migrates will understand the objective of the implementation of the MPA and its Dina. K Knowledge CR Conservation Result FIJI BROP WORKSHOP

9. IC Interpersonal communications Changing the dialogue Challenge: Lack of empowerment among community leaders and community members in resources management and Dina enforcement. Solution: Community dialogue about collaboration between managers/leaders and community members to improve management plan and level of trust. A Attitude K Knowledge CR Conservation Result FIJI BROP WORKSHOP

10. Barrier Removal BR Changing the incentives Challenge: nepotism between community members and fear of migrants fishermen by local community in term of Law enforcement Solution: Blue ventures staff will help for community dialogue and Fishery controller agency will help to enforce the Velondriake Dina to offenders. IC Interpersonal Com. A Attitude K Knowledge CR Conservation Result FIJI BROP WORKSHOP

11. BC Behavior Change Changing behavior Challenge: Local leaders and community members are not enforcing the Dina, local and migrants fishermen don’t comply to the Velondriake Dina by using destructive methods for fishing Solution: Complete Dina enforcement by leaders; participation of community members and destructive methods users should stop beach seine or modify their net and use them only in the surface. BR Barrier Removal IC Interpersonal Com. A Attitude K Knowledge CR Conservation Result FIJI BROP WORKSHOP

12. BC Behavior Change TR Threat Reduction BR Barrier Removal IC Interpersonal Com. A Attitude K Knowledge CR Conservation Result Changing level of threat Challenge: Fish population are declining due to destructive fishing Solution: Reduce beach seine net users and Eliminate the use of poison fishing. FIJI BROP WORKSHOP

13. Concept Model FIJI BROP WORKSHOP

14. Threat Ranking FIJI BROP WORKSHOP

15. Factor chain FIJI BROP WORKSHOP

16. Factor Chain & Results Chain FIJI BROP WORKSHOP

17. Target audience Community leaders (village elders, MPA management, village presidents) Fishermen (age 15-35) and pirogue owners Local and migratory beach seine netters Barriers to Behavior Change FIJI BROP WORKSHOP Desired behavior change Enforce the Dina (collect evidence, have meetings and give fines) Sign a letter of support to invite Fisheries control Raise awareness about the Dina Comply with the Dina Report fishermen who use destructive fishing techniques (poison and beach seine nets) and compliance with MPA zoning Raise awareness about the Dina Stop the use of beach seine nets or use them only on the water surface Barriers to BC Fear that fisheries control may override them? Fear of FCA to sanction the community and creating conflict Some community leaders use/own beach seine nets Don’t consider the environmental Dina as important as it is not linked to ancestors (tabu) Don’t always recognize the MPA management as the right leaders Consider it their tradition and right Will get less money

18. Management Options FIJI BROP WORKSHOP management options you considered and which ones you chose (5min) Objective 1: Reduce poison fishing 1.Work with the Velondriake management committee and community leaders to determine how people will investigate cases of poison fishing and enforce the Dina on poison fishers, and fish buyers 2.Night armed youth patrol to check activities from shore Objective 2: Reduce beach seine netting 1.Gear Exchange for local fishermen and also with migrant Saraha people. Once local fisherman stop the practice, it will be easier for communities to call fish enforcement agency or enforce the Dina. 2.Fisheries Control Agency (Ministry of Fishing and Agriculture) to raise awareness and enforce DINA and national fishing legislation. Train community leaders to report cases of beach seining to Fish Enforcement Agency. 3.Lobby Mayor and Gendarmerie for gendarme presence in Bevato to protect local population from Saraha thereby enabling them to enforce Dina. 4.Work with the Velondriake management committee and community leaders to determine how people will investigate cases of beach seine netting, resolve conflicts and enforce the Dina on beach seine fishers Impact Feasibility 32 21 42 31 13

19. BRAVO (Barrier Removal Assessment Viability Overview ) FIJI BROP WORKSHOP TBD TBD TBD 4 3 3.6 3 2 4 3.5 2.8 3

20. Questionnaire results FIJI BROP WORKSHOP xx Xx xx Results from preliminary pilot questionnaire (N160): 30 elder or village president, 15 pirogue owners, 8 V. Community committee members 95% of people think that the marine resources in the Velondriake area are decreasing 28% (40) of people cited beach seine netting as one of the reasons for decreasing marine resources 30% (43) of people cited poison fishing as one of the reasons for decreasing marine resources when asked to evaluate Almost nobody has ever enforced the Dina in relation to Poison fishing and beach seine netting but almost everybody says that they are willing to attend a meeting to enforce it in the future 4 people say that they have reported someone breaking the Dina before (2 once and 2 3 times) 28 people say they have given a warning to someone about breaking the V. Dina

21. Questionnaire results FIJI BROP WORKSHOP xx Xx xx Insert some of the most interesting results from your survey here, particularly results that may have helped you validate your assuptions about the barrier removal strategy (5min) Results from preliminary pilot questionnaire (N160) Level of trust for different sources of information: Velondriake Committee: 26% trustworthy 58% somewhat trustworthy 8% not trustworthy Fisheries controller: 49% not trustworthy 32% somewhat trustworthy 8% trustworthy Elders: 55% somewhat trustworthy 21% trustworthy 14% not trustworthy Blue Ventures 24% trustworthy 53% somewhat trustworthy 13% not trustworthy

22. Questionnaire results FIJI BROP WORKSHOP xx Xx xx Insert some of the most interesting results from your survey here, particularly results that may have helped you validate your assumptions about the barrier removal strategy (5min) Results from preliminary pilot questionnaire (N160): n people who can name the Dina n people who can name the forbidden behaviortotal% poison fishing964914591 small mesh size33286138 killing juvenile44145836

23. BROP (Barrier Removal Operational Plan) & partners FIJI BROP WORKSHOP xx Xx xx Insert info on your barrier removal strategy (in other words “what needs to happen on top of the campaign for the campaign to be successful?”). Share where you are at (if you have them: timeline, budget, RACI chart); what makes you think this strategy will be successful (share examples from elsewhere if you have them); how will success be measured?) You can insert up to 3 slides for this section (10min) BR strategy: Fisheries Control Agency (FCA) to come and help patrol the Velondriake MPA and help enforce the local Dina (which is also considered national law). Fisheries Control Agency (FCA) have already said that they will be willing to do so provided that there is local support for their intervention. The strategy is therefore for the campaign to raise awareness and support and get the village leaders to sign a letter of support/invitation for FCA to come and patrol the area (within 6 moths from start of the campaign?). Outstanding questions All details of FCA involvement still need to be agreed and formalized: timing (when to start patrols, frequency of patrols) FC involvement in the raising awareness campaign Vessel (by BV?) and crew (FCA) Evidence collection and prosecuting procedures Communication (reporting of illegal activities, collaboration with MPA and village leaders) Costs (vessel, per diem, fuel, other?) Potential funder PACP (Projet d’Appui aux Communautes des Pecheurs)

24. Risks & questions FIJI BROP WORKSHOP xx Xx xx what do you think are the weaknesses of the strategy, your doubts and outstanding questions (3min) This is your opportunity to share your concerns and ask questions for the group to discuss later during the day People with beach seine nets may opportunistically use them because they have them Conflict amongst community members and leaders may slow things down or mean the Dina can not be enforced Enforcement may lead to social and political unrest People with beach seine nets may not be able to afford not to beach seine. Would it be better to ban beach seine net use altogether or to ask people to use them only on the surface? Political elections may coincide with campaign period