1. Hinunangan Pride Campaign ARMANDO ORDIZ GAVIOLA CRITICAL ANALYSIS PRESENTATION

2. I.Pride Campaign Site a.Introduction of Site (include name of site, geographical location and map, flagship species) b.Target Audience c.Theory of Change, Results, and Critical Analysis highlight results of each ToC component with your critical analysis) Include a Barrier Removal Deep Dive” in the BR component of ToC. II. How We Monitor Success III. Bright Spot and Areas of Improvement IV. Where Are We and Where Are We Going? V. Sustaining Momentum PRESENTATION OUTLINE

3. Pride Campaign Site CRITICAL ANALYSIS PRESENTATION Area: 35 has Buffer: 8 has Core: 27 has Population: 28,415 (13,415 coastal area) 5 Marine Protected Areas: 155 hectares Shoreline: 26.7 kilometers

4. Campaign Strategy CRITICAL ANALYSIS PRESENTATION Pride Campaign Site Have F.A.I.T.H. (Food Always In The Homes)

5. CRITICAL ANALYSIS PRESENTATION Pride Campaign Site Two Behavior changes Goals: 1.Fishermen not to fish inside San Pablo Marine Sanctuary 2.Community folks will report in case there are intrusions

6. CR Conservation Result 10% increase in live hard coral cover by 2012 Achieved = 5.9% pp increase 14.22% increase CRITICAL ANALYSIS PRESENTATION Theory of Change, Results, and Critical Analysis

7. CRITICAL ANALYSIS PRESENTATION Lesser Fishermen fish near the San Pablo Marine Sanctuary (SPMS) to avoid drifting inside the core zone Theory of Change, Results, and Critical Analysis 19.7

8. CRITICAL ANALYSIS PRESENTATION Behavior Change is achieved in terms of participation on San Pablo Marine Sanctuary related activities like meetings, Crown of thorns collection, regular coastal clean-ups,

9. K Knowledge CRITICAL ANALYSIS PRESENTATION Knowledge on the Marine Protected Area increased to 13.7 pp from 50% to 63.7% Campaign site Theory of Change, Results, and Critical Analysis

10. A Attitude K Knowledge CRITICAL ANALYSIS PRESENTATION Attitude were high already on regulations to be followed and still continue to increase at 0.9 pp or 1.07% Theory of Change, Results, and Critical Analysis

11. IC Interpersonal communications A Attitude K Knowledge CRITICAL ANALYSIS PRESENTATION An increase in IC, 7.7 pp or 10.78% Control site Theory of Change, Results, and Critical Analysis

12. CRITICAL ANALYSIS PRESENTATION TR Threat Reduction SPMS Ordinance Makeshift guard house 24/7 guarding Marker buoys & Flaglets

13. How we monitored success? CRITICAL ANALYSIS PRESENTATION Bright Spots and Areas of Improvement For Improvement: -Capacity trainings on Management Committee, -Tourism development, -Coastal Law Enforcement, -Linkaging / Networking

14. Where Are We and Where Are We Going? Pre Contemplation > Action

15. 2010 CR Baseline CRITICAL ANALYSIS PRESENTATION What are your future goals to move them along the Theory of Change? Sustaining Momentum Regular Monthly Meetings of San Pablo Marine Sanctuary (SPMS) Management Committee SPMS Monitoring Team Regular financial assistance from the province Municipal LGU through MASO Implement the San Pablo Marine Sanctuary Sustainability Plan Possibility of Alumni Grant

16. SALAMAT Sa Pagpaminaw