1. ETAC. ETHIC AUDIT CORP. Istanbul ’2010

2. Name: Ethic Audit Corp. Business Model: Audit and Consulting Services ETAC. aimes to giving audit and consulting services to many companies in different scales and sectors.

3. Services basicly planned as follows; Accounting Financial Analysis Tax Compliance Process&Efficiency&Internal Control Human Resources.&Training

4. Our Mission is to maximize the customer’s corporate value by earning the trust of society and creating strength corporations to health of economy. Our Vision is being one of the big audit firms in our country in ten years.

5. Value Preposition Firms will work with ETAC, because of more customer centric process. They can reach to advisers easiliy without time limits. Also, ETAC will offer more compatitive prices to firms according to big four.

6. Prices Firms have different scales and ability of cost-bearing. So, ETAC determine the service prices according to the scale of company.

8. SWOT ANALYSIS FOR Strengths: -Specialist Staff -Competitive Prices -Market Valuation -Services free from all deductions Weaknesses -Big Competitors -Limited Resources -Limited Service Variation

9. Opportunities: -New Regulations -Dynamic Market -New Customer Potential Threats: Potential CAR Number of expert staff

10. Product Comparison BIG FOUR -Service Variety -Specialized Labour -High Capacity -Foreign Support -Brand ETAC - Specialized Processes - Smart Prices - Customer Centric - Availability ACCOUNTANT OFFICE - Limited Services -Limited Experts - Smart Prices - Availability

11. Market:  Big Four has big advantage in market, because of brand and international partners.  Up to the present, all regulations related with big-sized corporations only.  But, audit market will expand with The New Commercial Code.

12.  Because, draft covers Corporate Governance Principles which are based on audit mechanism.  And, this growth will bring new obligations to the small-medium sized enterprises.  So, these mean ETAC have opportunuties in local market which based on SME’s.

13. FINANCIAL ANALYSIS

14. CASH FLOW

15. GANN CHART

17. Preparatory: Derya AYDORE Industrial Engineering Institute of Science BAHCESEHIR UNIVERSITY