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Trade Fair Selection HD & HT and their Promotional Tool.

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Presentation on theme: "Trade Fair Selection HD & HT and their Promotional Tool."— Presentation transcript:

1 Trade Fair Selection HD & HT and their Promotional Tool

2 We promote our company and product trough Kedar Fiberol India A4 size colored single page brochure CD catalogue which has all the photographs of the product, details, sizes, shape, colors & prices. Advertisement in export portals like trade-india.com & India Trade Promotion Organization Web site which is constantly getting updated with newly introduced products. A4 size colored single page brochure CD catalogue which has all the photographs of the product, details, sizes, shape, colors & prices. Advertisement in export portals like trade-india.com & India Trade Promotion Organization Web site which is constantly getting updated with newly introduced products. Kedar from Fiberol India – garden planters and fountains  Brochure  CD catalogue  Export portals  website

3 We promote our company and product trough Kedar Fiberol India Catalogue CDs sending some representative samples from time to time word of mouth publicity due to close cooperation amongst different trading partners Website is soon to be the next step regular exchange of visits between trading partners attending trade fairs Newsletters to inform about the community Catalogue CDs sending some representative samples from time to time word of mouth publicity due to close cooperation amongst different trading partners Website is soon to be the next step regular exchange of visits between trading partners attending trade fairs Newsletters to inform about the community Walia from CRC India – fair trade handicrafts  Brochure  CD catalogue  Export portals  Website  Sending sampels  Mouth to mouth  Business trips  Trade fairs  newsletters

4 We promote our company and product trough Kedar Fiberol India  Brochure  CD catalogue  Export portals  Website  Sending sampels  Mouth to mouth  Business trips  Trade fairs  Newsletters  Telephone –mail contact  E-marketing  Invitation letter Telephone and email contacts Brochure CD catalogue Selected Trade Fairs E-Marketing using updates and links to the website Invitation letter to potential costumers Telephone and email contacts Brochure CD catalogue Selected Trade Fairs E-Marketing using updates and links to the website Invitation letter to potential costumers Jendra from Serene – Bali: lifestyle concept (ceramics, woven runner/sets……

5 We promote our company and product trough Kedar Fiberol India  Brochure  CD catalogue  Export portals  Website  Sending sampels  Mouth to mouth  Business trips  Trade fairs  Newsletters  Telephone –mail contact  E-marketing  Invitation letter Maricucha & Nelly from Allpa Peru – Textiles, Ceramic, Jewellery, Fair Trade brochure, catalogues very nice invitation to our existent and potential customers through email. Allpa twice a year does Commercial visits to our clients We have a web site We go to trade fairs in Paris, Frankfurt, NY brochure, catalogues very nice invitation to our existent and potential customers through email. Allpa twice a year does Commercial visits to our clients We have a web site We go to trade fairs in Paris, Frankfurt, NY

6 Promotional tools The traditional tools

7 brochures –catalogues - folders

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15 newsletter

16 price list

17 Trade Fairs

18 Invitations Greetings…... Invitations Greetings…...

19 e-mails

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23 website

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25 B2B platform

26 Promotional tools Anything missing ?????

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29 Email Promotion more effective than Social Media Although less well loved than social media, email seems still be a more effective media campaign for the buyer.. Traditional techniques such as email campaigns, search engine results, even more ads can influence people to visit the suppliers website, compared to the interaction through social media.

30 It’s an online conversation! On ????

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32 Create relationships using social media with people who might not otherwise know about our products or service Integrate it with other Media vehicles Be yourself, reflect personality Be consistent

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34  Do you read blogs?  Do you use an RSS reader like Google  Have you submitted content to a social network?  Has your content become “popular” or hit the front page?  Do you or a client of yours do social media marketing? Content marketing

35 Manage your online reputation How do potential clients know you even exists? How will these potential new clients find you? There’s a good chance the first thing they’ll do is google the name of your business. And then what?


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