Oracle AIA and SOA: Innovation and Process Excellence

Oracle AIA and SOA: Innovation and Process Excellence
Good afternoon and Welcome! My name is Sanat Joshi and I am part of Oracle’s Manufacturing Industries Business Unit. The objective of todays session is to discuss how Oracle’s AIA and SOA address Manufacturing customers top priorities: Preserving and improving profits through Process Excellence. In the current environment, Manufacturing companies want to implement projects for operational excellence including Six Sigma, Lean Manufacturing, Improved Customer Service. Customers realize that these initiatives can help them win competitive advantage. Oracle AIA and SOA: Innovation and Process Excellence Sanat Joshi Vice President, Oracle Industries Business Unit March 2009

Oracle Proprietary. Copyright 2006, Oracle Corporation
Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Please review Oracle’s safe harbor statement. The information outlines our general product direction only. Oracle Proprietary. Copyright 2006, Oracle Corporation

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Agenda <Insert Picture Here> The Opportunity for Relevance and Revenue SOA and AIA for Accelerating Innovation and Process Improvements Insight and Analytics Customer Examples Today’s agenda is: Understand the business opportunity for Systems Integrators and Oracle to meet our joint customers needs How Oracle AIA and SOA technologies can help our customers react faster to business needs by developing composite applications. We will review Oracle technologies that can help customers get visibility and insights into the performance of their business processes. We will review examples of customers in Manufacturing industry. Oracle Proprietary. Copyright 2006, Oracle Corporation

Key Take-Aways Customers are willing to invest in projects with immediate and measurable ROI Process Improvement, Manufacturing Operations Applications and SOA projects remain top priorities for manufacturing companies Oracle AIA and SOA can deliver rapid business process improvements and reduce IT costs Targeted Business Intelligence projects like Manufacturing Operations Center deliver large ROI The key takeaways from today’s discussion are: The projects getting approved in today’s environment are the ones with immediate ROI SOA is no longer a novelty and Manufacturing Process Excellence remains a top priority Oracle Fusion Middleware can help Industrial Manufacturing customers to implement composite applications end-to-end business processes Provide visibility to business process performance for continuous improvements Oracle Proprietary. Copyright 2006, Oracle Corporation

Mfg Intelligence & Integration : Market Size
According to AMR, Manufacturing Operations Software application is expected to continue growing at 13% CAGR and surpassing $8Billion by This catgory includes MES, Manufacting Intelligence and EAM applications. The manufacturing operations software application market, currently tremendously underserved, will continue to grow, experiencing a five-year 13% CAGR and surpassing the $8B mark by AMR Research Oracle Proprietary. Copyright 2006, Oracle Corporation

Business Process Improvements is Priority
“Integrating and enhancing existing systems and processes is the most frequently cited technology priority.” State of the CIO Survey 2007, CIO Magazine “The 30 Most Important IT Trends for 2007” November 2006 IT has become core to all functions in companies. As IT is no longer limited to back office processes, IT is critical to companies process improvement and process transformation initiatives. So IT leaders are looking at Business Process Management as a priority beyond just implementing functional applications. Rapid changes in business requirements is requiring IT to find innovative approaches to stay responsive. At the same time, they are expected to do so at reduced costs. “When business and IT executives jointly take an end-to-end look at business processes, the resulting investments can have up to ten times the impact of traditional IT cost reduction efforts.” Managing IT in a Downturn: Beyond Cost Cutting, McKinsey & Company, 2008 Oracle Proprietary. Copyright 2006, Oracle Corporation

SOA Spending Continues to Grow
On this backdrop, SOA spending continues to grow and expected to double by 2012. SOA is becoming a requirement in most projects with general acceptance that it’s the best approach to building and integrating business applications. A growing number of companies will adopt SOA—AMR says SOA adoption grew by over 100% in 2007 and that 77% of all companies larger than 1000 employees will use some SOA technology by 2012. Most enterprise application vendors are moving to SOA technology for application development and integration. Enterprise application upgrades will drive additional demand for SOA infrastructure and skills over the next five years. However there are a number of challenges faced by customers in their SOA implementations: The lack of SOA skills is a challenge. Complexity of SOA technologies as the market matures – early SOA products were meant for technical experts, not the average business analyst Oracle Proprietary. Copyright 2006, Oracle Corporation

Think Business Process – Not IT Applications
Key Business Processes ENTERPRISE MANAGEMENT and BUSINESS INTELLIGENCE Align Organization with Corporate Strategy Align Market Opportunities with Investments Design Business Infrastructure Analyze Deviations & Initiate Corrective Actions Provide Strategic Financial & Operation Reporting OPERATIONS Concept to Market Ideation and Project/Portfolio Management Product Design/ Development Prototype/Pilot Quality and Cost Management New Product Introduction Sustaining Engineering Market to Demand Market Planning, Budgeting, Events/ Campaigns Price Management Product, Services, & Catalog Management Partner/Channel Management Sales Planning, Budgeting & Execution Quote, Configuration & Order Management Contract Management Compensation Management Demand to Delivery Sales & Operations Planning Strategic Sourcing Supply Chain Execution Production Scheduling Manufacturing Warehouse Management Fulfillment/ Logistics Installation/ Commissioning Service Life Cycle (Delivery to Retire) Self Assisted & Assisted Service Remote Management Installation, Inspection, preventive Management Contract, Warranty .. Management Field Service Execution Service Collaboration Service Analysis End of Life Our customers are thinking in terms at Business processes such as: Order to Delivery Innovation and Product Development Procure to Pay OPERATIONS SUPPORT Business Management & Control Human Resources Management Financial Control & Reporting Cash & Treasury Management IT Management Enterprise Information Mgt. Recruiting Workforce Deployment Workforce Retention Compensation Management Oracle Proprietary. Copyright 2006, Oracle Corporation

End to End Processes Span Organizations and Applications
Edge Applications Order to Cash Procure to Pay Industry Solutions Oracle SOA Technologies BPEL Process Manager Enterprise Services Bus Business Rules Engine Typical business processes span many different organizations as well as functional applications. Oracle SOA Suite components BPEL Process Manager and Enterprise Service Bus can be used to develop composite applications that can include packaged applications such as Oracle eBusiness Suite as well as 3rd party and legacy applications. The SOA approach treats applications as components that are orchestrated to enable a business process. Developers Integration Broker XML Gateway WSG Integration Broker Integration / Interactive Services Repository Orders Leads Cases Customers Tasks Invoices Payments Financial sanctions (OFAC*) Recruiting Person Job data Demographic data Procure- to-pay Vendor validation Oracle Proprietary. Copyright 2006, Oracle Corporation

SOA and Oracle Application Integration Architecture Flexible IT Architecture Next we discuss how Industrial Manufacturing companies can utilize Oracle SOA Suite for Using SOA for enabling flexible business processes Reduce costs by reusing existing IT assets Oracle Proprietary. Copyright 2006, Oracle Corporation

Business Analyst Process Architect Process Administrator
Typical BPM Lifecycle Various Stakeholders Model Simulate Business Process Analysis (BPA) Various Phases Monitor Optimize Business Process Monitoring (BAM) Business Analyst Business Analyst Process Architect Business Engineer LOB Process Owner BPM BPM Lifecycle Implement Deploy Execute Business Process Execution (BPE) Most organizations recognize that constant process improvement is critical for staying viable. BPM functions as a catalyst to drive operational excellence and innovation within organizations. It can enable existing solutions to deliver more value. BPM is a structured way of documenting, modeling, analyzing and improving business processes to achieve operational excellence. The BPM lifecycle is iterative After modeling the business BPM enables automation and execution of the improved process. Then key process metrics can be monitored for continuous improvement. Approaches such as Lean Manufacturing and Six Sigma methodologies require BPM. Business End User Developer Process Administrator Oracle Proprietary. Copyright 2006, Oracle Corporation

BPM increases the business value of SOA
BPM provides a great abstraction for building business systems SOA provides the platform that bridges the business processes and operational resources BPM optimizes the use of SOA across core business processes that impact business objectives Front end Applications Biz Processes / Workflows Business Services (“Composite”) Service Orchestration Implementation Services BPM increases the business value of SOA Without understanding process requirements it is difficult to develop meaningful business services with the right level of abstraction and granularity. BPM Puts business in the drivers’ seat and gives non-technical managers hands-on control of their business processes. BPM enabled SOA results in explicit processes that can be readily changed and improved in shorter time cycles. SOA enables BPM SOA is the Underlying technology that makes BPM dream a reality. . Applications Packaged/Legacy /Custom Oracle Proprietary. Copyright 2006, Oracle Corporation

The Oracle SOA Technologies
System Monitoring Enterprise Manager Events Business Monitoring BAM Business Intelligence Analytics MANAGEMENT & MONITORING Application Development Framework Analyst Tools BPA Suite JDeveloper GOVERNANCE UDDI Discovery Policies WS Policies Security Web Services Manager Registry Native BPEL Business Rules Human Workflow BPEL Process Manager ORCHESTRATION Routing Transform Data Quality ETL & Replication Data Integrator ESB Mediation ROUTING & DATA SERVICES Metadata Repository Apps Adapters B2B Partners DB Legacy CONNECTIVITY Oracle Fusion Middleware has the industry’s most comprehensive SOA and Integration technology platform. Components are: The Oracle WebLogic Application Server BPEL Process Manager Enterprise Service Bus Services Repository Web Services Management Tools for Security, Management and Governance Business Rules Business Activity Monitoring and Analytics J2EE Application Server Oracle WebLogic Application Server Messaging Oracle Proprietary. Copyright 2006, Oracle Corporation 13

The concept of AIA AIA Enterprise Business Objects & Services Layer
Optimize Offer Forecast Demand Capture Order Pick, Pack, Ship Billing Deduction & Settlement AIA Enterprise Business Objects & Services Layer Customer Sales Order Invoice… Siebel CRM E-Business Suite Enterprise Service Bus BPEL Process Manager Oracle Data Integrator SAP or ISV App Custom Apps Composite UI AIA is a complete integration solution for developing flexible, user-centric business processes across your enterprise applications through the use of standardized business services. AIA provides a modern SOA foundation that is built on the industry’s leading middleware suite, using best practices. It enables access to application components through a Business Object and Business Services Layer. It also provides pre-integrated end-to-end business processes that spans multiple applications. To take an example, in a process that starts with Lead Generation and ends with an Order that has to be shipped to a customer, many applications are involved. The process starts in Siebel’s Campaign Management and end up in Oracle EBS Shipping capability. There may be 3rd party, legacy and custom applications for different functions that are also needed in the process. There are multiple data integrations and process integrations required. Although open interfaces and sometimes web service interfaces have been available, developing the integration customer by customer has been expensive and complex. When different applications need to be upgraded, regression testing and managing the logistics and timing becomes very expensive for customers. Oracle AIA addresses this challenge by providing pre-integrated end to end business processes so customers can focus on the process modifications that provide them with a competitive advantage. The Service Oriented Architecture provides them with a flexible path to making those customizations in a way that is resilient to change. End to end Composite Business Process Common Objects, Standardized Business Services AIA business connectors for all participating Apps Loosely coupled Application Business Connector Service API or Web Service Oracle Proprietary. Copyright 2006, Oracle Corporation

Linking Processes to Applications
Application Integration Architecture (AIA) Business Processes Enterprise Business Objects (EBOs) Service Orchestrations Web Services The key goal of Service Oriented Architecture is to provide loose coupling between services and applications. To that end, AIA provides an abstraction layer using canonical data models and service endpoints that are exposed. The underlying implementation is through a concept called E End to end Composite Business Process Common Objects, Standardized Business Services AIA business connectors for all participating Apps Loosely coupled Enterprise Applications Oracle Proprietary. Copyright 2006, Oracle Corporation

How is AIA Delivered Industry Reference Models: Industry Processes and Integrations Process Integration Packs: Pre-built composite business processes across multiple enterprise Applications Foundation Pack: Common Object Models, SOA Architecture, Best practices So let’s talk about the components of AIA… For many companies, it can be a challenge to understand and rationalize business processes that can scale to meet business needs today and over time. AIA removes this challenge by delivering industry best practice reference models. These reference models outline key industry processes and activities that provide a starting point for you to design your process flows. More importantly, these process blueprints are application independent, allowing you to create business processes that can grow and change over time, without worrying about the underlying applications. For customers that want to quickly enable business integration scenarios using industry standards, another component of AIA are the Process Integration Packs. These Process Integration Packs are SOA-based, pre-built integrations between best of breed Oracle apps allow you to quickly implement mission critical processes, like Order to Cash between Siebel CRM and Oracle EBS. These integrations minimize lower level integration work, provide a rapid time to value, and reduce ongoing maintenance costs because of their sustainable nature. In cases where you need to automate a business process but Oracle doesn’t provide a PIP, you can use the AIA Foundation Pack to build your own PIP. The AIA Foundation Pack consists of application independent components such as business objects and services that you can assemble, using Oracle Fusion Middleware, into a complete SOA solution. In addition to these components, the Foundation Pack includes some higher level services such as a business service repository to provide governance and best practices around your SOA project. And finally, AIA is built on Oracle FMW’s SOA Suite. This open standards based framework allows you to build and rebuild functionality between Oracle, third party and custom applications. It doesn’t matter if you’re using Oracle ERP, CRM, third-party and custom applications, or even SAP. AIA can accommodate all. And it includes an extension framework that allows you and partners to build extensions to the core products we define. Pre-Built SOA and Direct Integrations Built using Oracle Fusion Middleware Oracle Proprietary. Copyright 2006, Oracle Corporation

AIA Foundation Pack Faster, Structured and Repeatable Approach to Process Composition
Top-Down App- Independent Business Processes Enterprise Business Processes Application Independent Annotated with Business Services Oracle’s own implementation of SOA Enterprise Business Services Library Prebuilt and standards-based Application Independent Standardized Building Blocks for Interoperability & Reusability SOA Governance Business Service Repository SOA Test, Error Handling and Diagnostics End to End Lifecycle Consistency and lower TCO Quicker Assembly of Composite Business Processes Service Oriented Programming Model Same approach used by Oracle Development Supports both web service and batch Key differentiators: Open standards based, non proprietary SOA solution Oracle Experience: We’re taking our own experiences and productizing them into a solution customers can use. Oracle is more than an apps/tools vendor. We’re the only ones who can bring apps and technology expertise together and deliver a solution to help customers solve their apps integration challenges for a more flexible infrastructure. “Standardizing standards” - EBS and EBOs are the key ingredient to making customers successful. We’ve done all the hard work to come up with EBS/EBOs that would normally take customers a lot of resources and time to figure out. We work with Standards bodies to make sure our EBS/EBOs are truly standards and have a dedicated team of people focused on delivering more and more EBS/EBOs. As these additional EBS/EBOs come out, customers get for free as part of their standard upgrade support. Using Oracle’s common architecture and approach ensures governance across y our business process lifecycle. Evolve to an Enterprise Architecture Leveraging What You Have Service Oriented Reference Architecture Open & nonproprietary Includes both content and technology Oracle Proprietary. Copyright 2006, Oracle Corporation

Key Cross Application Processes (Examples)
Telecom Manufacturing Retail CPG Financial Services Order to Activate Trade Promotion Execution Account Origination with Core Banking Lead to Cash Integrated Logistics Revenue Management Channel Management Integrated Financial Controls Trade Promotion Management Multi-Channel Customer Service Customer Care Product Lifecycle Management Multi Channel Order Management Demand Management Other Core Banking Processes Travel & Trans Public Sector Life Sciences Insurance & Health Energy Chemicals Auto Aero & Defense Education & Research Engineering & Constrction Industrial Mfg Logistics Service Providers Natural Resources Oil & Gas Professional Services Utilities Oracle Proprietary. Copyright 2006, Oracle Corporation

Example AIA Process Integration Packs
Cross Industry Process Integration Packs Enabling… Siebel CRM Integration Pack for Oracle EBS Order Management Order to Cash Siebel CRM Integration Pack for Trade Promotion Management Trade Promotion Management Agile Product Lifecycle Management integration Pack for Oracle E-Business Suite Design to Release Oracle CRM On Demand Integration Pack for Oracle E-Business Suite Opportunity to Quote Industry Process Integration Packs Enabling… Siebel CRM Integration Pack for Oracle Comms Billing and Revenue Management: Order to Bill Comms Order to Bill Siebel CRM Integration Pack for Oracle Comms Billing & Revenue Management: Agent Assisted Billing Care Comms Customer care Oracle Comms Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting Comms Revenue Accounting Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations Banking Account Originations Siebel CRM Integration Pack for Banking Account Originations Banking Account Originations Oracle Proprietary. Copyright 2006, Oracle Corporation 19

Example AIA Direct Integrations
Horizontal and Industry Direct Integrations Enabling… Oracle CRM On Demand Integration to Siebel CRM Customer & Product Sync Siebel Life Sciences Integration to Oracle Adverse Event Reporting System Life Sci. Adverse Event Reporting Demantra Integration to Siebel CRM Consumer Goods CPG Trade Promotion Mgmt Oracle Transportation Management (Glog) Integration to E-Business Suite Transportation Management Oracle Retail Integration to E-Business Suite Financials Retail Financial Controls Oracle Proprietary. Copyright 2006, Oracle Corporation 20

AIA Foundation Pack 2.1.0 Enterprise Object Library : 46 Objects, 460 Service Operations Lifecycle Extensions: Test Validation, Error Handling, Diagnostics Governance: Service Repository, Process Models Standards Support: CCTS 9.0, OAG, ISO 11179 Bank Account Transaction Calendar Fund Transfer Fund Transfer Schedule Shipment Advice Check Account Balance Adjustment Advance Shipment Notice Bill Of Materials Customer Party Disbursed Payment Engineering Change Order Installed Product Invoice Item Item Balance Item Composition Item Structure Location Manufacture Item Composition Price List Purchase Order Quote Received Payment Request For Quote Bill of Lading Demand Forecast Freight Terms Shipment Request Inventory Reservation Accounting Entry Credit Memo Request For Quote Requisition Sales Order Shipment Plan Currency Exchange Debit Memo Chart of Accounts Payment Term Payable Invoice Pick List Promotion Shipment Receipt Supplier Party Sales Quote Oracle Proprietary. Copyright 2006, Oracle Corporation

AIA Partner Models & Programs
The goal is to create a comprehensive partner ecosystem to develop, extend and deploy Oracle AIA Partner Model Key Characteristics 1 SI Strategic Co-Development Model Joint investment in development and GTM Oracle product and IP Partner positioned as preferred implementer in Named Accounts 2 SI Led Development Model Partner invests in building repeatable solutions Uses AIA Foundation Pack and may contribute to it Partner solution and IP. Validated, endorsed and promoted by Oracle. Listed on Oracle AIA Solution Catalog 3 SI Implementation Engagement Model Awareness, Education and Training on AIA Deal Support, COE and Labs Setup for AIA products Cost effective service delivery network for AIA 4 AIA for SAP – Special Partner Model Special partner model to support creation of Oracle Apps to SAP PIPs Multiple GTM & implementation partners possible 5 ISV Integration Development & Validation Model ISV builds and owns the AIA business connectors for their Apps Validated, endorsed and promoted by Oracle Non-competitive ISVs preferred at the PIP level AIA Partner Ecosystem 1 SI Strategic CoDevelopment Model SI Implementation Engagement Model 3 2 SI Led Development & Validation Model AIA for SAP - Special Partner Model 4 5 ISV Integration Development & Validation Model Oracle Proprietary. Copyright 2006, Oracle Corporation

Co-Development Implies Shared Opportunity
Engage System Integrator Partners to co-invest in AIA integrations and new industry applications Objective Accelerate partners’ service delivery capability around Oracle solutions Enhance Oracle’s integration and industry applications roadmap Engagement Model Joint investment in development resources and go-to-market activities Partner selection based on domain expertise Shared Opportunity Oracle owns and supports the product Partner positioned as preferred provider at named accounts for services Oracle Proprietary. Copyright 2006, Oracle Corporation

Process Monitoring and Continuous Improvement enables Operational Excellence BI and BAM After business processes have been modeled and automated, ongoing process monitoring is required. Oracle Business Intelligence and Business Activity Monitoring has capabilities for ongoing process monitoring as well as historical analysis. Oracle Proprietary. Copyright 2006, Oracle Corporation

Operational Excellence Projects = ROI Mfg Integration & Intelligence
Production efficiency improvement % Cycle time improvement to 20% Increase in asset utilization % Annual payback potential x Plus… Eliminate discrepancy between manual data and machine data Perform preventive maintenance based on machine “actuals” vs. “best guess” Achieve visibility for lean and six-sigma programs Progressively eliminate on-hold and other production issues Gain competitive edge by sharing quality information with customers Source: AMR Research, 2003 Oracle Proprietary. Copyright 2006, Oracle Corporation

Production Capacity Loss Analysis - OEE Identify Improvement Opportunities
Overall Equipment Effectiveness Summary Analysis of Production Loss Types VP of Operations Plant Manager Production Supervisor For Set-up Managers are trying to squeeze more out of their existing assets Managers are looking for methods to collect information about their production performance and Overall Equipment Effectiveness (OEE) OEE measures how well an asset is performing by building availability, speed and right first time output into one key performance measure. What Oracle Delivers Provide a comprehensive framework to measure all aspects of OEE at different levels in the Plant and Equipment hierarchy Enable companies to run an entire Continuous Improvement (CI) program around “Production Loss Analysis” Production Loss Analysis exposes various types of downtime and uptime losses and provides targeted improvement opportunities to the Kaizen teams. Details of Causes for Each Loss Type Oracle Proprietary. Copyright 2006, Oracle Corporation

Oracle Manufacturing Operations Center
Contextualize Plant Floor Data and Synchronize with ERP Consistent mfg information for all users Convert equipment data into useful business info Ensure rapid response to manufacturing issues Provide Real-Time Intelligence for Plant Operations Deliver performance metrics & trends by role Easily build dashboards to your unique needs Identify performance improvement opportunities Leverage Next Generation Manufacturing Operations Architecture Leverage existing plant IT infrastructure Enable gradual upgrade of plant systems Simplify IT support for your core mfg strategy The Foundation for Continuous Improvement in Manufacturing Operations Oracle Proprietary. Copyright 2006, Oracle Corporation

What is Next-Generation Manufacturing Operations Architecture?
Next-Generation Architecture Abstraction Layer ERP Distributed Plant Systems Automation & Control Mfg Ops Center Built on a common abstraction layer of production / equipment data Leverage existing investments in plant IT infrastructure – no rip & replace Allows for gradual upgrade of plant systems “It is often more expedient to install an abstraction layer built on a plant-level data store than to reengineer the plethora of existing applications to achieve normalization. We see this approach rapidly emerging as a best practice.” Alison Smith, February 2008 Oracle Proprietary. Copyright 2006, Oracle Corporation

Oracle BI Role-Based Dashboards and KPIs Deliver Performance Measures by Responsibility Pre-built role-specific dashboards, reports, and alerts Graphical views Trend charts Graphs Tables Embedded best-practice calculations and KPIs Analytic workflows to drive actions Drill-downs into details for root-cause analysis Leverages OBIEE+ Configurable and customizable Red-yellow-green indicators Oracle’s BI technology provides capabilities for historical analysis of data using tools such as role-based dashboards, graphs and charts for visualizing data and analytical workflows that can lead users to perform root cause analysis. Oracle Business Intelligence is a comprehensive set of BI tools for ad-hoc analysis and predefined reporting as well as dashboards, alerts and workflows. Oracle Proprietary. Copyright 2006, Oracle Corporation

Key Take-Aways Customers are willing to invest in projects with immediate and measurable ROI Process Improvement, Manufacturing Operations Applications and SOA projects remain top priorities for manufacturing companies Oracle AIA and SOA can deliver rapid business process improvements and reduce IT costs Targeted Business Intelligence projects like Manufacturing Operations Center deliver large ROI The key takeaways from today’s discussion are: The projects getting approved in today’s environment are the ones with immediate ROI SOA is no longer a novelty and Manufacturing Process Excellence remains a top priority Oracle Fusion Middleware can help Industrial Manufacturing customers to implement composite applications end-to-end business processes Provide visibility to business process performance for continuous improvements Oracle Proprietary. Copyright 2006, Oracle Corporation

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Manufacturing Customer Examples Oracle Proprietary. Copyright 2006, Oracle Corporation Oracle Confidential - Highly Restricted 31

Ingersoll Rand uses BIEE for 360O View of Business and Realizes Improved Sales Cycle, and Reduced Order Mgmt Costs COMPANY OVERVIEW Ingersoll Rand is a leading diversified industrial company providing products, services and integrated solutions to industries ranging from transportation and manufacturing to food retailing, construction, and agriculture. Industry: Industrial Goods, Diversified Machinery Employees: 40,000 Revenue: US$11.23 Billion CHALLENGES/OPPORTUNITIES Inability to have a single view of sector’s performance across 38 domestic and international regions, 3 channels, multiple business units, and 137 product categories Difficult to react to market - inability to identify root cause and drive corrective actions Disparate systems from consolidation, mergers, and acquisitions: Oracle ERP, Siebel CRM, Mfg/Pro, AS/400, mainframe … SOLUTIONS Deployed Oracle BI Order Management Analytics to over 60 users across HQ, Sales, Marketing, and Order Management in 17 weeks (additional 250 user rollout in progress) Currently deploying Oracle BI Sales Analytics in 15 weeks Incorporated data from multiple sources: E-Business Suite, Siebel CRM, Avenue, and legacy applications (Mfg/Pro, Copes, etc.) CUSTOMER PERSPECTIVE “…the YTD revenue summary reports including the drill down capabilities. If you haven't seen it I believe you will be suitably impressed (I was). If the other sectors see it, they will want it.....badly!” Barry Libenson CIO RESULTS Established the “single version of truth” to enable monitoring of entire business process from opportunity, quotation & forecast, order, booking, backlog, to invoicing. Improved the sales cycles with the ability to perform backlog analysis. Decreased the order management costs and increase on-time delivery and customer satisfaction. Rolled out consistent key performance indictors across multiple business units. Empowered users with timely information tailored to their specific role Proactively detected business deviations and alerted affected manager Oracle Proprietary. Copyright 2006, Oracle Corporation Pending customer approval – Internal Use Only Jan-08

Automotive OEM Yahoo Owner Center Initiative
Online Owners Hub(s) provides the following information to the Vehicle Owners via the Yahoo portal. Registering Owner’s vehicle Account details Online vehicle diagnostics Data (OVD) Card points & sale Promotion/Offers XM Radio account details New Offers Renewal Alerts Recall information Oracle Proprietary. Copyright 2006, Oracle Corporation

Cisco Systems Streamline Campaign-to-Cash Business Process
Front-Office Back-Office Self-Service Portal BPEL Customer CRM “Order to Cash” Process Human Intervention Fulfillment Rep Knowledge Worker Automation Purchasing Director Oracle Proprietary. Copyright 2006, Oracle Corporation

Global Vehicle Tracking & Logistics
Dealer Portal Portal TAM - GLDAP Web Server Static content Infrastructure Services Presentation Layer Rules Management Common Services GVCT Web App TX Monitoring Business Process Management Layer (Orchestration and Workflow) Rules Service Layer Locate Process Call-Off process Transfer process Service Layer Search services Get Search Criteria service Get Vehicle/order Detail Service Hide/Make available service Call-Off Service Check Allocation service Request Transfer Service Confirm Transfer Service Redistribute Service Inv.Mgt. Report. Service Notify User Service Check Dlr. Active service Check Credit service Re-Consign service GLTO service Service integration Layer (ESB) Data / Business Component Layer Data access Layer Rules Repository C001 MDM ODS Order Bank E-Drive Brazilian Data Store GIF Load Balancing Direct Sales SIVD GLTO Oracle Proprietary. Copyright 2006, Oracle Corporation

G James goes live on MOC First customer to go-live on MOC, on November 21, 2008 The project for their Brisbane Extrusion Plant –Tool room Department was completed in 13 weeks, by Oracle Consulting The deployment contains all 32 equipment from the Tool Room department that manufactures dies for Aluminum extrusion. On the go-live day, the MOC instance contained all transaction activity from August onwards. The MOC set up included 2,000+ items and 80,000 transactions. Australia's leading integrated glass and aluminum organization Implementing EBS R12, first phase Financials go-live in 2008 Implementing MOC, without waiting for roll-out to complete Plans to deploy entire suite of Oracle EBS Other products include Configurator, Flow Mfg, Financials, Procurement, Order Mgmt, Mobile Supply Chain Applications…. Oracle Proprietary. Copyright 2006, Oracle Corporation 36

GE Healthcare Implements SOA Foundation and Trade Collaborator with Oracle SOA Suite COMPANY OVERVIEW Global provider of transformational medical technologies and services Industry: Healthcare Employees: 42,500+ Revenue: USD$17Bn CHALLENGES/OPPORTUNITIES The challenge of the SOA Foundation project was to implement a set of processes, tools and best practice for the governance, management and orchestration of web services The Trade Collaborator Service Enablement project is about providing a consistent, reusable set of services for our disparate ERP systems (E-Business Suite, PeopleSoft, SAP, JDE…) to carry out trade compliance checking. SOLUTION SOA Foundation consists of 3 major components (OWSM, ESB and BPM) run in a clustered configuration. The Trade Collaborator service enablement project leverages the routing and adapting features of the ESB layer to adapt to Oracle E-Business Suite. RESULTS Long term benefits of the SOA Foundation are based on the value of having strong governance and management of our SOA from the outset. Provides ability to change dynamic business rules without impacting core functionality Trade Collaborator service enablement will provide GE Healthcare with a single reusable set of services to facilitate trade compliance checking across P&L’s. Trade Collaborator has an indirect benefit of $672K due to a reduction in interface development and infrastructure costs for additional sites and/or businesses. Oracle Proprietary. Copyright 2006, Oracle Corporation Pending customer approval – Internal Use Only Jan-08

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