1. Future Strategies and Business Models for Associations – Interactive Forum Imex America – October 9 th 2012 Rohit Talwar - CEO – Fast Future Research www.fastfuture.com rohit@fastfuture.com Twitter @fastfuture

2. Contents Presentationp. 3 About Fast Futurep. Image Sourcesp.

3. Strategic Challenges Membership Models Revenue Streams Business Structure

4. Traditional Revenue Streams Membership Education / Training Sponsorship Publications Events Donations Grants / Contracts Insurance Investment Income Consultancy Trade Brokering

5. Student Acquisition

6. Freemium Association for Information and Image Management (AIIM) Free basic membership $125 - Premium membership Six free online courses as an education ‘taster’ Alliance for Women in Media Community – free Student affiliate - $30 Active - $75

7. Developing Country Pricing Institute of Electrical and Electronics Engineers U.S. (51%), India, China and the Pacific Rim (22%), Europe (18%), Canada / Latin America (4%) 6 membership grades plus Gold, Life and affiliatie memberships $55 for developing country e-membership $181 U.S. membership

8. Tiered / Flexible Pricing The Professional Association for Design (AIGA) and the American Alliance of Museums Drivers Expanding to target wider stakeholders Increasing participation AIGA 5 levels - $50 to $2,500 17 specific benefits Goal – Double membership to 40,000 by 2016 American Alliance of Museums 3 membership levels, 6 staff- size sub-levels - 19 benefits Dues from “pay what you can” to $5,000 18,000 members

9. Capturing Leavers The Professional Association for Design (AIGA)

10. Member-Get-Member American Chemical Society 164,000 members (24,000 overseas) 187 local sections, 33 technical divisions Free unemployed membership 3,120 recruits in 2010 (up 48% on 2009) 6,941 added through Division and Local Section recruitment – ‘ACS President’s Challenge’

11. Online Only Membership Optimist International 2,900 Optimist Clubs worldwide 2010 - launched eoptimist.org to target younger optmists Free membership - e-newsletter $35 – additional access to webinars / audio interviews, opportunity to contribute to the website and blog Promoted via social media

12. Exclusivity SocialMedia.Org 230 members - $10,000 dues Client-side brands (e.g. Ebay, Yahoo, Shell) - no agencies, consultants, or vendors Key Criteria: $1 billion+ revenues 5,000+ employees Senior-most members of companies’ social media teams 7 representative seats, 12 seats at 6 face-to-face meetings, 24 Blog Well conference passes, 50 annual training calls, email listserv, archive of past member calls, online community Concierge-level member care No formal governance structure

13. Webinars / Event Video Resale American Association of Orthodontists (AAO) Tailored to lunchtime format Bundled with membership Online and DVD Continued Educational Units (CEU) Membership and Revenue Growth Next Steps - Global Expansion via Translation and Local Sales Partners

14. Services NWFPA Training Capacity Building Enterprise Development Professional Coaching Financial Advisory Program Management Event Management Benchmarking Research and Consultancy Study Tours Incubator Facilities Rental Of Office Space Facilities And Equipment Franchising of Course Offerings

15. Content Curation – Industry Portals / Marketplaces

16. Aggregated Buying Groupon

17. AMC Services

18. Management of Third Party Events

19. For Profit Subsidiaries International Professional Light and Sound Association (PLASA)

20. Merger European Interactive Advertising Association and the Interactive Advertising Bureau (Europe)