1. Why Zero Waste? Stephanie Barger Founder and Executive Director Earth Resource Foundation Stephanie Barger Founder and Executive Director Earth Resource Foundation

2. Why Zero Waste? The environment Economic & legal Business’s internal benefits Social trends

3. The Environment

5. Economic & Legal

6. Wasteberg Municipal Waste is the tip of the “Wasteberg” Upstream Manufacturing Waste is 71 times greater Source: Kevin Drew, San Francisco

7. Provide Incentives Before Ban or Mandate Eliminate Waste by Designing Out of Products and Processes Foster Sustainable and Green Businesses Retailers Take Back Difficult to Recycle Materials Resource Recovery Park Producer Responsibility Expand City Outreach & Technical Assistance and Lead by Example Jobs from Design & Discards Empowered Consumer The Zero Waste Economy Designing a Full-Cycle system – Upstream and Downstream

8. Legislative Mandates

9. AB 939 (need names of bills or man component) AB32 Mandatory Recycling

10. Business Internal Benefits

11. Zero Waste saves money Toyota - $1 million recycling - $13 million from switch to reusable containers

12. Zero Waste saves money Albertson’s (261 SoCal locations) - $965K in 12 months from OCC recycling alone

13. Zero Waste saves money Ricoh (Orange County only) - $2 million first year of reaching 90% - $4 million in 4th year

14. Social Trends

15. Consumer Intentions Write letters, email or phone government officials to urge them to take action to reduce global warming Buy the products of companions that are taking steps to reduce global warming Punish companies that are opposing steps to reduce global warming by NOT buying their products More frequently than now Activism intentions over the next 12 months “Climate Change in the American Mind” Study – 2008. Yale Project on Climate Change and the George Mason Center for Climate Change Communication 13% 40% 40%

16. Social trends toward Zero Waste Municipalities are moving to Zero Waste - To date, 35 cities have adopted Zero Waste Policies Employee Recruitment - ????????????????

17. Why Zero Waste Certification?

18. Credible point of differentiation Establish Best Practices Setting the Highest Bar for Zero Waste No reinventing the wheel

19. Recognized Eco-Labels

20. Examples of inappropriate use of Zero Waste term Protecting the Brand Highest and best use Waste to energy

21. Why Earth Resource Foundation?

22. To create a solid foundation that advances the integrity and credibility of Zero Waste

23. The Plan Develop a new Zero Waste Certification nonprofit

24. Certify businesses as Zero Waste Conference continuation Professional Accreditation

25. The Plan Develop a new Zero Waste Certification nonprofit Follow US Green Building Council Model

26. Proven model - Membership (Corporate & Individual) - Certified Professionals - Certified Buildings/Businesses - Conferences

27. The Plan Develop a new Zero Waste Certification nonprofit Follow US Green Building Council Model Become the Zero Waste standard

28. Zero Waste International Alliance 10 Zero Waste Business Principles

29. The Plan Develop a new Zero Waste Certification nonprofit Follow US Green Building Council Model Become the Zero Waste standard Build an exceptional Advisory Board

30. Zero Waste Industry Leaders

31. Strengths Organizational Partners/Collaborators Proven track record A leader in setting innovative policies A century of experience

32. Opportunities No break out standard Tap into an existing demand Huge market potential

33. Huge Market Potential Medium sized firms in the US NO. OF EMPLOYEESFIRMSESTABLISHMENTS 20 – 99 employees 526,355692,677 100 – 499 employees 86,538330,447 October 1, 2008 U.S. Chamber of Commerce

34. Huge Market Potential 71 % of firms want to improve brand strength and goodwill through Environmental Sustainability Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group

35. Plan Details Milestones Revenue projections/Streams ROI

36. Milestones Month 0:Program Development Begins Month 6:Begin Business Certification Launch Membership Program Year 1:Secure additional funding from Industry Partners 00 Corporate Members – 00 Individual Member Year 2:Begin Professional Accreditation 00 Corporate Members – 00 Individual Member Year 3:Begin Conferences 00 Corporate Members – 00 Individual Member

37. Revenue Projections YEARCERTIFICATIONACCREDITATIONCONFERENCETOTAL 1$100,000$0 $100,000 2$200,000$100,000$0 $300,000 3 $250,000 $850,000

38. ROI ??????

39. Meeting Schedule Nov. 00, 2010Kickoff Scope and Parameters Jan. 00, 2011Industry Specifications Feb. 00. 2011Development of Program Mar. 00, 2011Program Branding Apr. 00, 2011Final Review May. 00, 2011Launch

40. Next Steps