1. Shaune@DynamicResponseMarketing.com

2. DO NOT Settle For “Good Copy” 1)Who Am I Really Talking To? Know Exactly Who You Are Speaking To. The 2% Who Will Buy – NOT the 98% who won’t! Not the Market – Not the Target Market… The portion of the Target Market that will actually buy from you. That’s your “Real Target Market.” BIG difference in the tone of your copy. Secret Techniques For Writing Persuasive, Emotion-Rich, No-Hype Sales Copy!

3. 2) How Should I Speak to My REAL Target Audience? Be Conversational, But Don’t talk “at” the reader – most copy does this – You have to have a conversation with the reader. It’s the difference between someone speaking at you like a speaker would – and sitting down and bantering back and forth with someone. Say things like… You will too. Please don’t give up. Have you ever felt that way? If you’ve read this far then…

4. 3) What Is The PRIMARY Purpose Of Your Sales Copy? Your PRIMARY PURPOSE is NOT to simply grab attention. Your PRIMARY PURPOSE is NOT to offer a solution. Your PRIMARY PURPOSE is NOT to merely “educate the reader.” NO…These are VERY important factors but… Your PRIMARY Purpose Should Be… To Understand -- To Empathize -- To Emotionally Connect… That is the foundation. Why?

5. Because we are all jaded by standard sales messages We need to “feel” a sense of trust and rapport. Without it, your copy will lack… Dimension - Feeling Believability - Conversion Without it, you’re left with… Exaggerated Claims, Old Style Sales Copy AND…Sales Resistance You Will Be Leaving Money On The Table Prospects Who Would Have Bought Will Get Missed

6. Lowered Response Rates – Reduced Income Potential Once You Have the Emotional Foundation Sell a Solution… “In The Context Of An Abbreviated Story.” That is different than merely offering a solution. Do NOT merely “explain.” Tell the story - but be quick about it. Ask Yourself…

7. What is the purpose of what I’m saying? How can I say it in as few words as possible? Selling the solution means you don’t hide that something is for sale. “In the context of a story” makes it okay for the reader. Their resistance is down. They know you’re selling something and they’re “okay with it.” When it comes to your offer they aren’t “paused” by it. They are expecting it… interested to know what it is. In The Context Of A Story Is Especially Powerful With Testimonials.

8. Example: Just Yesterday, Dr. Snyder, From Hartford, South Dakota Called In To Place His Weekly Order. With a calm but convicted voice, he said… “This is a Product That a Lot of Seniors Need to Hear About. Today Alone, I Saw 3 New Patients Who Need It…” He continued on to tell be about a few of his patients. In is own words here’s what he said…

9. Jeanette Dumont’s feet used to be so sore she couldn’t stand for longer than 15 minutes. Now she goes for walks and does household chores without any pain at all. Other Elements of Persuasive, Emotion-Rich, No-Hype Copy! - Effortlessly Writing - “In The Flow” - Speed Of The Read - Abbreviation - Differentiation - Indirect Persuasion

10. - Authenticity - Resonance - Headline Triads - Persona - Pause Words - Rhythm and Cadence - The Power Of Three - Crescendo - Body Copy Headlines All Taught in The 13 Steps To Dynamic Copy Program

13. The 13 Steps To Dynamic Copy Step One: The Secret Six™ Step Two: Dynamic Copy Guide Step Three: The Offer Step Four: Concept Creation Step Five: The Outline – Mapping It Out Step Six: War Room Strategizing Step Seven: The First Draft – Letting It Flow

14. The 13 Steps To Dynamic Copy (continued) Step Eight: Editing Step Nine: Tipping Points Step Ten: Oral Reading Step Eleven: Gathering Feedback And Final Draft Step Twelve: Client Review Step Thirteen: Proofreading

17. Shaune@DynamicResponseMarketing.com

28. Benefits To Your Sales Copy Reveal Emotional Buying Triggers Real Life Events and Stories Emotion-Rich - Empathetic TA - TA Breeze Through 13 Steps Will NOT Land Flat Will NOT Be Exaggerated YOU WILL NOT LOSE SALES

29. Benefits To Your Internet Marketing Business FREE Knowledge Blog Content Newsletter Content That Gets Read Article and Product Creation Associate With Leaders Credible Endorsements Profitable Joint Ventures One-Way Links ESPECIALLY VIRAL MARKETING

36. Shaune@DynamicResponseMarketing.com