1. Puglia Smart Lab Puglia@Service Project Living Lab Lanfranco Marasso Puglia@Service Project Manager Dhitech lanfranco.marasso@eng.it

2. Puglia Smart Lab (PSLab) is a Living Lab just founded (2013) in Puglia (Apulia), a region in the south of Italy. It was defined in the context of Puglia@Service, a research project co-funded by the Italian Ministry of University and Research. Puglia Smart Lab is managed by Dhitech, a clear example of Public-Private Partnership initiative born in 2005. Puglia Smart Lab presentation Puglia Region

3. Puglia Smart Lab contacts Web site www.pugliasmartlab.eu Twitter https://twitter.com/PugliaService Facebook https://www.facebook.com/groups/pugliatservice/ Info info@pugliasmartlab.eu lanfranco.marasso@eng.it katia.chiriatti@dhitech.it

4. The overall framework Puglia@Service Activating Puglia@Service Puglia Smart Lab Technology Enabled (Puglia@Serviice) Multi level communication strategy (Outreach) Start-up Plan Innovator Entrepreneur Engineer 15 Young Colleagues Social Platform Knowledge Intensive Services Paradigms, Methodologies and Technologies Exploitation of the results of Puglia@Service project Leaded by Innovator Enterpreneur Engineer PSLab and Dhitech as a real PPPP PPP - Dhitech, Xnet.lab Public - Università del Salento, Università di Bari, Politecnico di Bari Private - Engineering Ingegneria Informatica SpA, Exprivia People - PSLab

5. Puglia Smart Lab Timeline 2009 2010 SMARTiP Project 201 1 - OUTSMART Project - Peripheria project Meeting - Puglia@Service drawing up 2012 Puglia@Service Project 2013 - Puglia Smart Lab (the LL) creation - LL Kick Off meeting - Applying for ENoLL Adherent Member - Negotiating for CLIPS Project 2015 Applying for ENoLL Effective Member - XnetLab Project

6. Horizon 2020 themes fitting PSLab objectives (1) Excellent Science Relevant importance given to research, training and career development Second Level University Master Degree Collaboration with other European Regions towards commons objectives, supporting talented and creatives indivituals and gathering different cultural perspectives. Native interest towards the future and emerging technologies Public and private partners strongly active in European and Italian technologies research projects Main focus on Knowledge Intensive Service and Open Innovation enabling technologies Collaboration already established with EIT

7. Horizon 2020 themes fitting PSLab objectives (2) Industrial Leadership The way towards leadership in enabling industrial technologies being traced Dhitech involves (putting all together) several actors leading in many fields from ICT to manufacturing/processing, from biotechnologies to aerospace. Several activities have been (and are going to be) put in place supporting SMEs, thanks to the involved industry enabling push (CIPs)

8. Horizon 2020 themes fitting PSLab objectives (3) Societal Challenges The selected approach is a multidisciplinary one, involving different actors belonging to different domains (holistic expertise). The main goal is to identify and work on subjects that could have an actual and concrete application in the real world life (bottom-up) with the support of those (technological and methodological) instruments otherwise unavailable (top-down). Areas have already being investigated : Demographic change and wellbeing Inclusive and innovative societies Smart Transport

9. In the contest of Horizon 2020, the Puglia Smart Lab objectives and its “composition” fit well with several focus areas and actions. The main elements are: positioned between the Service Science and the Open Innovation involving the users from service definition to service delivery, it put in place an effective user driven innovation process. developed within the area of the Internet-based Service Engineering scientific analytical methodologies for the design, production and deployment of innovative services. referenced to market of the Knowledge Intensive Services an advanced an emerging category of the advanced tertiary sector, both private and public, and cross with respect to the other economic sector. Strongly ICT oriented and supported (by industry) PSLab ambitions within Horizon2020 (1/2) PUGLIA@SERVICE

10. PSLab is moving its early steps, we’re working on the road map for the coming years. The holistic approach being used, its composition in terms of actors and territory, the previous experiences already done in its territory and by its actors allow to identify some focus areas and calls of interest (but not limited to): Information and Communication Technologies (Future Internet, Content technologies and information management, ICT Cross-Cutting and Horizontal Activities, International Cooperation) New forms of Innovation Digital Empowerment of citizen Smart Cities and Communities Europe in a changing world: inclusive, innovative and reflective societies (reflective societies: cultural heritages, Inclusive and sustainable Europe for young generation) Mobility for Growth (urban mobility, intelligent transport systems) Waste and Water Innovation Energy Efficiency (actions for ancient buildings) Secure Societies (Cybersecutity and Privacy) PSLab ambitions within Horizon2020 (2/2) PUGLIA@SERVICE