1. Using Video as an Interviewing Tool By: Daniel Richard & Emma Barbour

2. Using Video as an Interviewing Tool © Sonru.com 2014 A quick Introduction to Sonru Take online screening to the next stage using video Make better decisions with more information Multiple viewers of Interviews Hear and see the person on video Candidates do not see questions in advance Some Clients: References: Asynchronous video screening by Sonru, it’s excellent! James Purvis Head of Recruitment, Programming & Monitoring group, CERN

3. Using Video as an Interviewing Tool © Sonru.com 2014 Who are we? UK Power Networks is responsible for keeping the lights on for customers regardless of who they pay their bill to. We are not an electricity supplier - we are a distribution company. We operate across London, South East and East of England. Circa 29,000 km2 We own and operate the network of underground cables and overhead power lines that bring the electricity to your door. Since 1 November 2010 UK Power Networks has been owned by the Cheung Kong Group (CKG).

4. Using Video as an Interviewing Tool © Sonru.com 2014 Where do we operate? Bury St Edmunds Crawley London Hemel Hempstead Stevenage Cambridge Kings Lynn Peterborough Norwich Ipswich Chelmsford Maidstone Brighton Guildford Dover  Serve nearly 8 million customers in the London, South East and East of England (almost a third of the country’s population).  UK’s largest owner and operator of public distribution networks

5. Using Video as an Interviewing Tool © Sonru.com 2014 Our 3 programmes Engineering Programme Business Programme IS Programme 25 9 9 2 2 UK Power Networks 2014 Graduate Programme

6. Using Video as an Interviewing Tool © Sonru.com 2014 Graduates – Engineering, Business and Information Systems Industrial Placements and Summer Internships Foundation Apprentices and Experienced Apprentices Engineering Development Programme Smart Metering Initiatives Total number of hires in 2014: circa146 ……………Team of 2! Our training programmes

7. Using Video as an Interviewing Tool © Sonru.com 2014 Stage 0 Candidate self de-selects Stage 1 Application form and ‘killer questions’ Stage 2 Online testing Stage 3 CV and Application Screen Stage 4 Sonru Online Interview Stage 5 Assessment Centre - 25% - 10% - 30% - 10% Our process

8. Using Video as an Interviewing Tool © Sonru.com 2014 Purpose and Context Bring through quality candidates but also ensure we have robust selection tools in place to allow us to select out unqualified candidates Impact the conversion ratios and assessment costs through a ‘smarter’ selection process – ‘Bulk’ of applications screened out at the early stages, with only the top 25% (target) of candidates seen at assessment. To provide the groundwork from which to create a consistent, transparent and fair selection process that lends itself to continual review and updates. Assessment and Selection Process

9. Using Video as an Interviewing Tool © Sonru.com 2014 UKPN love video… key part of employee engagement strategy CEO is on video newsletter every month Video and UKPN culture ‘This film is about us, our colleagues and our Company. It highlights the essential service of electricity distribution that we provide on a daily basis. Enjoy watching the UK Power Networks story and see how we positively impact on the lives of the customers and communities we serve on a daily basis’

10. Using Video as an Interviewing Tool © Sonru.com 2014 Video and UKPN Culture

11. Using Video as an Interviewing Tool © Sonru.com 2014 Benefits Recruiters Times are changing – the traditional CV screen is not enough More engaging recruitment process makes it easier to engage top talent Differentiation between equally qualified applicants Diversity of competency assessment – the softer skills and non-verbal cues Economical – financial costs and time limitations Convenience – no more scheduling headaches! Multiple opportunity to review So, why Sonru?

12. Using Video as an Interviewing Tool © Sonru.com 2014 Benefits Candidates Time constraints of telephone interviews Availability – especially for passive candidates Diversity of competency assessment – the softer skills Confidence – pondering the big questions! Allows for candidate innovation Interviewing on the move So, why Sonru?

13. Using Video as an Interviewing Tool © Sonru.com 2014 Benefits Hiring Managers Higher calibre candidates at face to face assessments Stronger identification of applicants pre assessment centre or interview Team fit Allows for hiring manager innovation – review competencies that a CV can’t easily demonstrate Sharing – Peer and manager review Dispelling of any pre-conceived opinions or perceptions So, why Sonru?

14. Using Video as an Interviewing Tool © Sonru.com 2014 Perceived negatives Loss of the personal touch – when does the first human contact take place? Assumption of availability of technology Connectivity Costs increase of earlier stages of selection Learning curve Small talk What could be missed? So, why Sonru?

15. Using Video as an Interviewing Tool © Sonru.com 2014 What the Grads think

16. Using Video as an Interviewing Tool © Sonru.com 2014 2012 107 invited and 90 completed (84% completion) 2013 85 invited and 68 completed (80% completion) 2014 66 invited so far 44% completed within 5 days 3 years of success!

17. Using Video as an Interviewing Tool © Sonru.com 2014 We know it works – rolling out across the training programmes! More videos to come - new hints and tips videos with ‘special guests’ in the form of our senior managers or Directors congratulating on reaching this stage of the process. Different types of assessments – presentations as well as questions? Where next?

18. Using Video as an Interviewing Tool © Sonru.com 2014 Start video interviewing! Visit our website www.sonru.com I’m here to answer any questions or organise/schedule a demo