1. Welcometo STATE LEVEL WORKSHOP 2010(HARYANA) Sensitization of Stake Holders Susheel Kumar, TD Alok Srivastva, PSA National Informatics Centre

2. A G M A R K N E T..in the service of farmers since 2001 (http://agmarknet.nic.in)http://agmarknet.nic.in “ICT Diffusion for Sustainable Grassroots Development & Assisting India’s 1.2 billion to augment their earning power”

3. AGMARKNET Portal

4. STAKE HOLDERS Department of Agriculture & CooperationDepartment of Agriculture & Cooperation Directorate of Marketing InspectionDirectorate of Marketing Inspection State Agriculture Marketing BoardsState Agriculture Marketing Boards National Informatics CentreNational Informatics Centre FarmersFarmers Govt. procurement points (Mandies, sub yards etc.)Govt. procurement points (Mandies, sub yards etc.) KVKs, KCCs, CSCs etc.KVKs, KCCs, CSCs etc.

5. Agricultural Marketing Information System Network (AGMARKNET) Presentation Outline  Project Objectives and Components  Present Status  Reports  Challenges Faced  Constraints & Requirements  Ongoing activities  Further Roadmap

6. i.To establish a nation-wide information network for speedy collection and dissemination of market information and data for its efficient and timely utilization. ii.To facilitate collection and dissemination of information related to better price realization by the farmers. This would cover: (a)Market related information such as market fee, market charges, costs, method of sale, payment, weighment, handling, market functionaries, development programmes, market laws, dispute settlement mechanism, composition of Market Committees, income and expenditure, etc.; (b)Price-related information such as minimum, maximum and modal prices of varieties and qualities transacted, total arrivals and dispatches with destination, marketing costs and margins, etc.; Contd… Objectives

7. (c) Infrastructure related information comprising facilities and services available to the farmers with regard to storage and warehousing, cold storage, direct markets, contract farming, buy-back arrangements, grading, re-handling and repacking etc.; and (d) Promotion related information covering accepted standards and grades, labelling, sanitary and phyto- sanitary requirements, pledge finance, marketing credit and new opportunities available in respect of better marketing; Contd… Objectives

8. To sensitize and orient farmers to respond to new challenges in agricultural marketing by using ICT as a vehicle of extension.To sensitize and orient farmers to respond to new challenges in agricultural marketing by using ICT as a vehicle of extension. To improve efficiency in agricultural marketing through regular training and extension for reaching region-specific farmers in their own language. To improve efficiency in agricultural marketing through regular training and extension for reaching region-specific farmers in their own language. To provide assistance for marketing research to generate marketing information for its dissemination to farmers and other marketing functionaries at grass- root level to create an ambience of good marketing practices in the country.To provide assistance for marketing research to generate marketing information for its dissemination to farmers and other marketing functionaries at grass- root level to create an ambience of good marketing practices in the country. Objectives

9. Agriculture-Marketing Infrastructure Principal Market Yards: 106 Sub-Market Yards :178 Purchase Centres :187 Fruit & Vegetable Markets : 30 Fodder Markets : 25 Special Markets –Wool : 1 Cotton Markets 33 Fish Markets 3

11. Present Implementation Status Phase No. of Agmarknet Nodes No. of Officials Trained I1120 II2526 III00 IV72150 V(Sub-Yards) 2550 VI00 VII (New G.Mkts) 190 TOTAL152246 Functioning Status Available: 128 Average Reporting %: 76

12. Temporarily non-functioning APMCs Due to Computer M/C: 1Due to Computer M/C: 1 Due to UPS: 0Due to UPS: 0 Due to Internet Connectivity:21Due to Internet Connectivity:21 Due to Agmarknet Software: 6Due to Agmarknet Software: 6 Due to non-availability of Operators: 0Due to non-availability of Operators: 0 …As on Feb 2010

17. Reports on prices & arrivals Commodity-wise, Market-wise Daily Report Commodity-wise, Market-wise Daily Report Market-wise, Commodity-wise Daily Report Market-wise, Commodity-wise Daily Report Market-wise Daily Report for Specific Commodity Market-wise Daily Report for Specific Commodity Commodity Prices during last week Commodity Prices during last week Market-wise Prices during last week Market-wise Prices during last week Commodity Transactions Below MSP Commodity Transactions Below MSP Commodity-wise, Market-wise Daily Report for a State Commodity-wise, Market-wise Daily Report for a State Date wise Prices for Specified commodity Date wise Prices for Specified commodity State wise, Market-wise, Commodity-wise Daily Report State wise, Market-wise, Commodity-wise Daily Report

18. Sample report generation

23. Selection of parameters

24. Sample report

25. Performance reporting

29. Agmarknet portal access points From any internet point using the url http://agmarknet.nic.inFrom any internet point using the url http://agmarknet.nic.in http://agmarknet.nic.in Agmarknet centres in MandiesAgmarknet centres in Mandies Nearest Kisan Call CentresNearest Kisan Call Centres Nearest CSCsNearest CSCs Nearest KVKsNearest KVKs Any cyber cafe etcAny cyber cafe etc

30. How Agmarknet portal works All APMCs have been equipped with a computer machine loaded withAll APMCs have been equipped with a computer machine loaded with  Windows OS  Agmarknet Software  Internet connectivity Software operations trained computer operator feeds commodities’ data of daily prices & arrivalsSoftware operations trained computer operator feeds commodities’ data of daily prices & arrivals Automatic Data transmission to the central serverAutomatic Data transmission to the central server Updation of centralized database automaticallyUpdation of centralized database automatically Updated information is available and accessible through http://agmarknet.nic.in portalUpdated information is available and accessible through http://agmarknet.nic.in portalhttp://agmarknet.nic.in

31. Broadly, the Agmarknet portal includes followingBroadly, the Agmarknet portal includes following Overview of key contents − Prices and Arrivals (Daily Max, Min, Modal, MSP; Weekly/ monthly prices/arrivals trends; Future prices from 3 National commodity exchanges, Export/Import of Agricultural commodities) − Grades and Standards (AGMARK, CODEX,PFA Act and Rules) − Commodity Profiles (Paddy/Rice, Bengal Gram, Mustard-Rapeseed, Red Gram, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton,... Other commodities in progress)

32. − Market Profiles (Contact details, rail/road connectivity, market charges, infrastructure facilities, revenue etc.) − Other Reports (Best Marketing Practices, Market Directory, Scheme Guidelines, DPRs of Terminal Markets etc.) − GIS based Atlas − Research Studies − List of companies involved in Contract Farming Overview of key contents

33. − Knowledge of rates of mandies where farmers wants to sell produces before leaving home − Farmer gets best prices of their produces − Decision support system for farmers that where to sell their produce − Increased transparency in the mandi procurement system − Availability of data for trend analysis − Market rates in local language Benefits of AGMARKNET

34. AGMARKNET Features  Market Bulletins Reports available Reports available - Daily Market Bulletins - Prices prevailed during previous week - Prices of specified commodity - Reports on commodities being transacted below MSP

35.  Statistical and Monitoring Reports Provides State wise, District wise, Market wise, Weekly, Monthly arrivals and prices information of the agricultural commodities Provides State wise, District wise, Market wise, Weekly, Monthly arrivals and prices information of the agricultural commodities Reports for analyzing and comparing the prices prevailing in (i) four metros, (ii) the top five states in the terms of arrivals etc. Reports available in tabular as well as graphical formats. Reports for analyzing and comparing the prices prevailing in (i) four metros, (ii) the top five states in the terms of arrivals etc. Reports available in tabular as well as graphical formats. AGMARKNET Features

36.  Monitoring System for below MSP transactions To monitor transactions below MSP, interface has been developed for markets to enter the reasons. To monitor transactions below MSP, interface has been developed for markets to enter the reasons. Report can be generated to view reasons for transactions below MSP Being monitored at Secretary level Report can be generated to view reasons for transactions below MSP Being monitored at Secretary level AGMARKNET Features

37.  Local Languages Information on portal is available in 12 languages i.e. English, Hindi, Punjabi, Marathi, Bengali, Assamese, Tamil, Oriya, Kannada, Malayalam Gujarati and Telugu. AGMARKNET Features

38.  Market Profile and Atlas Includes market information on General Information General Information Administration Administration Rail/Road Connectivity Rail/Road Connectivity Market Area Market Area Arrivals & Dispatches Arrivals & Dispatches Licensed Functionaries Licensed Functionaries Market functionaries Market functionaries Traditional methods Traditional methods Transportation Transportation Storage Storage Availability of facilities & services Availability of facilities & services Market charges and Financial position Market charges and Financial position AGMARKNET Features

39. Contd/… AGMARKNET portal Static Content  Research Grades and Standards Standardization and Grading aspects of agricultural products: AGMARK standards, Codex Standards, PFA Act and Rules Standardization and Grading aspects of agricultural products: AGMARK standards, Codex Standards, PFA Act and Rules  Commodity Profiles Paddy / Rice, Bengal Gram, Red Gram, Mustard – Rapeseed, Mushroom, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, fruits and other vegetables. Paddy / Rice, Bengal Gram, Red Gram, Mustard – Rapeseed, Mushroom, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, fruits and other vegetables.  Market Directory State wise Market Directory State wise Market Directory  Contract Farming List of Private Sector Companies involved in Contract Farming in India List of Private Sector Companies involved in Contract Farming in India  Food Outlook – FAO “Food Outlook” provides analysis global perspective on the production, stocks and trade of cereals and other basic food commodities “Food Outlook” provides analysis global perspective on the production, stocks and trade of cereals and other basic food commodities

40.  Market Research Studies conducted by DMI Working of Livestock Exchange Markets, Post-Harvest Management of Mushrooms with Special reference to Himachal Pradesh, Abstract Of Report on Marketable Surplus and Post Harvest Losses of Food grains in India, w.r.t. Ragi, Green Gram (Moong), Red Gram, Paddy, Bangal Gram in India 2002 Working of Livestock Exchange Markets, Post-Harvest Management of Mushrooms with Special reference to Himachal Pradesh, Abstract Of Report on Marketable Surplus and Post Harvest Losses of Food grains in India, w.r.t. Ragi, Green Gram (Moong), Red Gram, Paddy, Bangal Gram in India 2002  Agricultural Marketing Boards/Directorates Linked to websites of State Agricultural Marketing Boards and Directorates and several other agricultural marketing related agencies in public and private domain (NHB, APEDA, NIAM, NAFED, Kisan Krishiworld, AgriWatch, Commodity Exchanges etc) Linked to websites of State Agricultural Marketing Boards and Directorates and several other agricultural marketing related agencies in public and private domain (NHB, APEDA, NIAM, NAFED, Kisan Krishiworld, AgriWatch, Commodity Exchanges etc)  DMI Schemes Marketing Infrastructure, Grading and Standardisation, Rural Godowns, MRIN – Operational Guidelines and progress of schemes. Marketing Infrastructure, Grading and Standardisation, Rural Godowns, MRIN – Operational Guidelines and progress of schemes. AGMARKNET portal Static Content

41.  Markets in remote rural areas, erratic power supply, non-availability of infrastructure, frequent transfers of market personnel trained for reporting data, non-transparent auctions in markets  Inconsistent reporting and data quality issues in certain cases. Because of multi-layered system, Ownership by States not by default; Constant monitoring and persuasion at various levels needed in present system to ensure regular, reliable and consistent information flow as Agricultural markets are autonomous bodies. Associated Challenges & roll-out issues Contd/…

42.  The translation of contents of portal into regional languages for the benefit of the farmers and its updation  Lower Dissemination/Accessibility at grassroots. Access to information was through internet and, therefore, There was limited diffusion in rural areas.  Data is needed to be regularly analyzed at local levels to give needed market intelligence to the farmers and other stakeholders There is need to publish commodity specific bulletins in the form of advisories Associated Challenges & roll-out issues Contd/…

43.  Spreading awareness among Farming Community  Farmers Advisory Service with the help of SAUs, other line departments, etc. Associated Challenges & roll-out issues

44. Collaboration for wider dissemination  Doordarshan / Cable TV for dissemination through program  BSNL/other operators for dissemination through mobile phones  Farmers’ Co-operatives for dissemination through Information  FMC for dissemination through display board being set up by FMC in 500 major markets  Collaboration with (CSCs)  Dissemination through KCC,  KVKs may also explored

45. Recognition  Stockholm Challenge 2006 (Finalist)  Microsoft Award 2006 – A Project of National Importance  Skoch Editor’s Choice 2006  CSI-TCS Award 2004 – Innovative IT Usage

46.  Organised Agriculture Retail Chain (OARC) for reaping the Farm-Industry Linkage: a Possibility through AGMARKNET Portal;  “Linking Farmers to Markets”: Appropriate ICT Measures recommended during the Eleventh Plan, provision of mobile services for farmers  Linking weighment systems at Mandies & GPP availabilities  Increase of reporting from 76% to 90% then 100%  Primary Agricultural Cooperative Societies (PACS): A Pathway for AGMARKNET Portal to Farming Community of the Country  Development of Rural Business Hubs in Panchayats – The Portal shows the way for increasing rural incomes  AGMARKNET Portal led Extension Services: Role of Agri-Clinics and Agri-Business Centres  AGMARKNET Portal: Expansion through National e- Governance Programme (NeGP), 24 services. Future course of action

47. National e-Governance Programme in Agriculture (NeGP-A) (22 services) Providing information/Services on following 1.Service-1 :Information on Quality Pesticides 2.Service-2 :Information on Quality Fertilizers 3.Service-3 :Information on Quality Seeds 4.Service-4 :commodities 5.Service-8 : Providing Information on Soil Health 6.Service-5 :Information on Crop diseases 7.Service-6 : NeGP-A: Service 6: Providing information on forecasted weather 8.Service-7 : Providing market information on prices and arrivals of agricultural related market information to facilitate farmers get better prices 9.Service-9 : Providing interaction platform and interaction on transport services for farmers and buyers of agricultural produce 10.Service-10 : Providing Information on Minimum Support Price (MSP) and Government Procurement Points (GPPs) 11.Service-11 : Providing electronic certification of imports and exports 12.Service-12 :Information on marketing infrastructure and Post Harvest facilities 13.Service-13 : Information on storage infrastructure 14.Service-14 : Monitor the implementation of schemes / programs 15.Service-15 : Providing training support to farm schools for adoption of good agricultural practices 16.Service-16 : Sharing Good Agriculture Practices with farmers & trainers, and providing extension support through online video; 17.Service-17 : Information on Fishery Inputs; 18.Service-18 : Information on Irrigation infrastructure; 19.(New) Service-19 : Providing Information on Crops development Programme to increase production & productivity; 20.(New) Service-20 : Providing Information on farm Machinery and Implements; 21.(New) Service 21: Providing Information on Drought related aspects 22.(New) Service 22: Providing Information on Livestock development

48.  Farmers, Traders, Processors  NGOs, Co-operatives, KVKs etc.  Crops Directorates/Commodity Boards  Researchers, Planners  Agri-business firms, Banks etc. IFFCO Network Area Office  Automatic Data Downloading  Data validation  Database updation  Trend Analysis  Commodity profiles  Grades and Standards etc. Kiosk DMI, Headquarters AGMAKRNET http://agmarknet.nic.in Area Office Farmers Markets DMI State Offices(27) IFFCO Local News papers Notice Board / Electronic Board (In pipeline) TC2 TCn TC1 IFFCO Network CSCs Tele Centres Farmers Kissan Call Centres Agri-clinics Mobile Operators State Mkts./ Directorates (50) Regional Portals (proposed) Farming Community Public Access In pipeline farmers AGMARKNET Deployment Architecture Mobile users

49. Thank you… Farmer – An institution “Save the Farmer, Save the Farming” (Slogan enshrined in the Report of National Commission for Farmers)

50. Strategy Adopted to overcome challenges (How challenges were overcome)

51. AGMARKNET Road Show organised by Mr. M. Salim, District Secretary, Akshaya Project, Malappuram (Kerala) on 27/05/2008 – Sponsored by the Directorate of Marketing & Intelligence (DMI), Department of Agriculture & Cooperation, Ministry of Agriculture, New Delhi Road show covered all agricultural areas in Malappuram district.

52. Strategy Adopted to overcome challenges (How challenges were overcome)