1. Canonical Concepts of Content Management – Prospects in retrospect Dr. A.Y. Asundi* Professor and Chairman (Ret.), Dept. of Library and Information Science, and Officer-in-charge, IT Centre, Bangalore University, Bangalore-560056. ashokasundi@rediffmail.com

2. Outline of the Topic Introduction Content Development Content Management Underlying Basic Concepts Overview of Library Practices –Library Classification –Library Cataloguing –Documentation and Information Services Machine Readable Catalogue World Wide Web and the Virtual Environment

3. Meaning of Content and Connotations Content – Formats of representation according to the study and contextContent – Formats of representation according to the study and context Content Colloquially media and not medium; but part of the mediumContent – Colloquially media and not medium; but part of the medium Content – Social media, TV Commercials (CMS for easy manipulation)Content – Social media, TV Commercials (CMS for easy manipulation) ContentContent - Meaning in Journalism and Mass communication subject matter with populist approach to reach the lowest denominator of the society ContentContent – Scientific communication – specific audience Content – Library and Information Science – Information sources – MSS, Braille, Incunabula, Print and electronic, virtual, Books, Periodicals, Reference books, Visual documents (Maps)

4. Changing dimension of Libraries and the Content Development and Management Clay Tablet, MSS, Papyrus libraries Chained Libraries Traditional Libraries Library Classification and Cataloguing Documentation Information Explosion – Information Services (SDI) Impact of ICT and WWW – Digital Libraries, Virtual Libraries

5. A Chained Library

6. Clay Tablets

8. Underlying basic concepts Ranganathan’s concept of ‘Document ’ – Soul, Subtle body, gross body Cataloguing Practices – Catalogue codes/Standards – AACR, ISBDs, CCF, CCC, Authority files, GMD Machine Readable Catalogue – MARC Record format – Physical Record, Logical Record, Tags and content representations, Versions of MARC – MARC21 WEB or Digital /Virtual Content – Metadata, Markup Languages, Content Management systems, e-learning systems, CMS, LMS

9. Overview of Library Practices Library ClassificationLibrary Classification – Content Representation Call Number, Class Number, Book Number (Form representation – Subtle and Gross body) Library CataloguingLibrary Cataloguing – Content Description Inner forms and outer forms of catalogue, General Material Designations – Indexing and Abstracting – Rules of procedure – modes of rendering subject descriptors Machine Readable Catalogue – Virtual Content Representation Web Resources Identification – Metadata, XML, RDF

10. Example of a Card Catalogue Entry

11. List 1 List 2 List 2 (Contd.) Braille Cartographic Material Computer Files Graphics Manuscripts Microforms Motion Picture Multimedia Music Object Sound Recording Text Video Recording Activity Card Art Original Art Reproduction Braille Chart Computer Files Diorama Filmstrip Flash card Game Globe Kit Manuscripts Map Microforms Microscope slide Model Motion Picture Music Picture Realia Slide Sound Recording Technical Drawing Text Toy Transparency Video Recording General Material Designations

14. Word Processing Tools and CMS Transformation of Word Processing Tools :Transformation of Word Processing Tools : –Character processing –Sentence processing –Page formatting and Processing –OLE – Object Linking and Embedding –Web Content Management Systems – HTML Editors - Netscape, Home Site, Dreamweaver, MS Publisher

15. See What MS Publisher Can Do

16. (Opening Tag for the Page) (Heading Section) (Closing Statement for the Heading) ………… Content with respective formatting codes) (Closing Tag for the Content) (Closing Statement for Page) For example: to define the bulletted list the HTML coding is as shown below: is it in Times New Roman font or Geneva? is it black or red? is it 12 point or 36 point? is there a paragraph after the first 45 characters? or 60? is there a horizontal rule after the third paragraph? are there images embeded in the document? and so on... Example of HTML Coding

17. Then, when you build your address book document, you would write: Dr A.Y.Asundi #77 3rd Main Road Prashantanagar Bangalore 560 079 ashokasundi@rediffmail.com Example of XML Format

18. RDF Example ( MP3 Record of Dr. Rajkumar) Dr. Rajkumar India Dr. Rajkumar India <cd:countrycity>Bangalore</cd:countrycity> Amazon.com $15.9 03.12.2009 Amazon.com $15.9 03.12.2009

19. RDF Example of Pt. Ravi Shankar CD Collection of Three Ragas) < rdf:Description rdf:about=http://www.amazon.com/Ravi-Shankar-Collection-Three- Ragas/dp/B000TERMFI/ref=sr_1_2?s=music&ie=UTF8&qid=13637 90074&sr=1-2&keywords=ravi+shankar+collection Ravi Shankar INDIA Amazon digital services $2.79 27.09.2005. rdf:about=http://www.amazon.com/Ravi-Shankar-Collection-Three- Ragas/dp/B000TERMFI/ref=sr_1_2?s=music&ie=UTF8&qid=13637 90074&sr=1-2&keywords=ravi+shankar+collection Ravi Shankar INDIA Amazon digital services $2.79 27.09.2005.

20. Web Content Management Systems According to Wikipedia there are three WCMS – Offline, Online and Hybrid Processing As we see them in Social media, like TV addsCapabilities (As we see them in Social media, like TV adds) –Automated Templates –Access Control –Scalable Expansion –Easily editable content –Workflow management –Content Management –Content visualisation –Content syndication –Multilingual –Versioning

21. Examples of CMS Top five CMS used :Top five CMS used : –DRUPAL –Joomla –WordPress –Text Pattern –Express Engine

22. Thanks Any Questions?????