1. The Social Learning Theory of Aggression

2. Who do you look up to. Who is your role model
Who do you look up to? Who is your role model? Have you ever observed a behaviour that you have then copied?

3. Social Learning Theory
According the Bandura, there are 4 processes involved with Social Learning
Attention
Retention
Reproduction
Motivation
Mnemonic?

4. Example
Jane dyes her hair pink because her favourite celebrity has done so.
First Jane paid attention to what the celebrity had done
Jane then retained this information
Jane was capable of reproducing the behaviour of dying her hair
Jane was motivated to dye her hair pink and did so

5. Factors involved in SLT
The more similar the role model is to the observer, the more likely that the behaviour will be imitated
Same gender
Same age
Also, if the role model is seen in a positive light
High status
Likeable

6. Behaviourist Assumption Social Learning Theory
Social learning is learning through observation, imitation and modelling or another person or role model.
We Observe a role model’s behaviour and its consequence
We store this as a MENTAL REPRESENTATION (memory)
We may then repeat this behaviour in the future

7. Social Learning Theory of aggression (p18) OMM
Observation
We Observe a role model’s behaviour and its consequence if we see the model being rewarded, we are being indirectly reinforced – Bandura calls this VICARIOUS REINFORCEMENT
We store this as a MENTAL REPRESENTATION including whether the behaviour is rewarded or punished – this is our EXPECTANCY of FUTURE OUTCOMES

8. Social Learning Theory of aggression (p18) OMM
We may then repeat this behaviour in the future if the situation arises and we are directly reinforced.
This is called MAINTENANCE through DIRECT EXPERIENCE.
Remember we can learn directly or through what happens to someone else.
If we learn from what happens to someone else, this is VICARIOUS LEARNING

9. Vicarious Learning Come up with an example for each of the following:
Vicarious reinforcement
Vicarious punishment
Vicarious extinction

10. Social Learning Theory
With the people around you, discuss how this theory could be applied to aggression
Using the 4 stages, how could a little girl imitate her older sister’s aggressive behaviour?
What other factors may have influenced her?

11. Evidence for social learning theory
bobo doll experiment – YouTube
Summarise Bandura’s 1961 experiment
What is the KEY finding?
Summarise Bandura’s 1963 experiment
What is the major new thing we learn from this second study?

12. Other evidence
Speed date!