1. Dynamics of the Indian Culture May 2011 Your Team in India

2. Dynamics of the Indian culture Organised by: WORD OF WELCOME World’s largest social community for entrepreneurs 2 EFactor - World’s largest social community for entrepreneurs - 4 Pillars -Finding funding -Saving costs -Finding knowledge -Finding new revenue streams One-Click network Video

3. Dynamics of the Indian culture Organised by: PROGRAM 16.00 - 17:00 Welcome & Drinks 17:00 - 17:15 Roel Mangnus - East meets West 17:15 – 18:15 Bert van Hijfte – Business Development in India 18:15 - 19:30 Networking Reception Organised by:

4. Dynamics of the Indian culture Organised by: EAST MEETS WEST Roel Mangnus – Partner Go-India Sector Engineering & Infrastructure Together achieving your business goals in the Indian Market 4

5. Dynamics of the Indian culture Organised by: Doing business in India Language seldom a problem Cultural differences many India is Full of contrasts: -Rich vs. Poor -Urban vs. Rural -Young vs. Old 5

6. Dynamics of the Indian culture Organised by: Key factors of doing successful business: Good partners Good planning Aggressive due diligence and follow up Patience and commitment Knowledge of the culture and local market 6

7. Dynamics of the Indian culture Organised by: Cultural awareness 7

8. Dynamics of the Indian culture Organised by: Cultural Differences Liu Young’s East meets West icon design BLUE stands for West, RED for East 8

9. Dynamics of the Indian culture Organised by: Contacts 9

10. Dynamics of the Indian culture Organised by: Punctuality www.go-india.nl 10

11. Dynamics of the Indian culture Organised by: Opinion www.go-india.nl 11

12. Dynamics of the Indian culture Organised by: Handling Problems www.go-india.nl 12

13. Dynamics of the Indian culture Organised by: The Boss www.go-india.nl 13

14. Dynamics of the Indian culture Organised by: Anger www.go-india.nl 14

15. Dynamics of the Indian culture Organised by: Sence of selve www.go-india.nl 15

16. Dynamics of the Indian culture Organised by: Queue when waiting www.go-india.nl 16

17. Dynamics of the Indian culture Organised by: Be aware of your own cultural background Cultural differences are not about Good or Bad www.go-india.nl 17

18. Dynamics of the Indian culture Organised by: Business Development: Dynamics of Indian Culture Bert van Hijfte – C. Consultancy Expert in cultural awareness www.go-india.nl 18

19. Dynamics of the Indian culture Organised by: India in the 21st Century

20. Dynamics of the Indian culture Organised by: India will be an economic power, and nothing will stop us India’s Minister of Finance, P. Chidambaram

21. Dynamics of the Indian culture Organised by: Asia 2050 Asian Development Bank report: Asia 2050

22. Dynamics of the Indian culture Organised by: Food for Thought The Netherlands and India: Two worlds apart? Take your time. Prepare well. Be aware of profound differences in culture and ways of communicating. Knowledge is power Global mindset and local strategy and solutions. Critically look at your international experience, product, service. Big countries like India are many countries in one Laws and regulations might regionally differ and rapidly change Bonding and building trust. Of contacts and contracts

23. Dynamics of the Indian culture Organised by: India Facts Population: 1.225 Million Languages: multilingual society with 18 principal languages. Hindi spoken by approx. 40%, English is only trans-national language (business and government). Religions: 80% Hindu, 12% Muslim, 2% Sikh, 2% Christian Largest democracy in the world GDP: approx. USD 1.425 Billion (2009) GDP per head: approx. USD 3.400 (PPP) Purchasing Power Parity: # 4 in the world Growth GDP: approx. 8.5% (2010) Exports to the Netherlands: EUR 1.7 Billion (2009) Imports from the Netherlands: EUR 1.2 Billion (2009)

24. Dynamics of the Indian culture Organised by: India Facts Political system and government: Parliamentary system (bicameral) Federal structure: 28 states and 7 union territories Healthy competition between the states (relative autonomy) Some highlights: 2 nd highest number of billionaires in Asia: 4 richest Indians are richer than the 40 richest Chinese 44% of top 100 of Fortune 500 companies are present in India India’s consumer market will be world’s 5th largest by 2025 Investment in infrastructure till 2017 approx. EUR 1000 Billion 2nd emerging power in Asia: when will it overtake China?

25. Dynamics of the Indian culture Organised by: Politics and economic policies Economic liberalisation since 1991. The government and business/entrepreneurial spirit From a centralised command towards a liberalised federal state. Differences within India Management and international outlook. The British legacy Manufacturing: a rapidly growing sector. International quality? Infrastructure and supply chain The Indian consumer/market. A country of festivals Cultural diversity: many countries in one Working in India. Cultural aspects. Do’s and don’ts India: is the elephant becoming a tiger?

26. Dynamics of the Indian culture Organised by: The Western and Indian Psyche and Management History, Culture and Religion Some Hindu concepts: dharma, svadharma, samasara, karma and moksha. Castesystem and Hierarchy Rol of Caste in modern day India: politics and business The Family and business Hierarchy and everyday management High and Low Context Cultures

27. Dynamics of the Indian culture Organised by: India one market? About Metros and Specific Regions Cities and countryside About billionaires and those who live on 1 euro a day Demography and the different generations Different sectors different approaches (Local-) culture and Business Model (Local-) culture and product/service (Local-) culture and Management Local expertise

28. Dynamics of the Indian culture Organised by: Some interesting Cases McDonalds Unilever Philips Lemnis Lighting Ikea

29. Dynamics of the Indian culture Organised by: Edward Luce: In spite of the gods: the strange rise of modern India The Economist and Financial Times: Special reports on India ADB: Asia 2050, Realizing the Asian Century Yale Global: Future Scenario for Asia CIA: Information on specific countries World bank: Doing Business in.... EVD: Country information and specialists Bibliography and more information

30. Dynamics of the Indian culture Organised by: Q&A - Open discussion www.go-india.nl 30

31. Dynamics of the Indian culture Organised by: CConsultancy For more info about business in India Bert van Hijfte: +31651999327 E-mail: bvhc.consult@planet.nl

32. Dynamics of the Indian culture Organised by: CLOSING REMARKS Thank you! www.go-india.nl 32

33. Dynamics of the Indian culture Organised by: Upcoming EFactor events Roundtable: Make your way to the Valley June 6th, Amsterdam Crowdfunding & Online Sourcing June 22nd, Amsterdam Lessons learned in Entrepreneurship September 7th, Zeist Find more information via: www.efactor.com 33