1. Pressociate Learning

2. Content 1.Focus of research and interview 2.Basic company information 3.Cultural Differences in  marketing strategies  customer behaviors  hiring process

3. Focus of research and interview  Trying to find cross cultural issues in a small unit company  Interview tried to find situations where expectations of cultural behavior and the actual behavior did not meet  Goal: Analysing only specific situations should give a detailed view of everydays cultural issues in a company

4. Basic Company Information  Established: June 2008  Type of Business: Education, TOEFL, IELTS, SAT, SAT2, conversation skills for kids  Staff:  6 full time (japanese, british, american, german)  2 part time (american, thai)  2 free lance (thai)  Average net profit: 300,000THB  Offices: 3, located in Tonglor  Manager: Takashi, Iwata (Student at MUIC)

5. Cultural Differences Marketing Strategy Japan VS Thailand internet advertisingpublic advertisement

6. Japan : Internet Advertising AdvantagesDisadvantages Low cost involvement Easy access for customers Not depending on location Cannot be customized Has to provide mass of information Should still provide easy access to information

7. Thailand: Public Advertisement AdvantagesDisadvantages Group of customers can be chosen directly Very specific to group of customers High costs of production Smaller group of customers are reached Location is a major problem

8. Listings of differences in the awareness of TV and Internet of everydays life in Japan

9. TelevisionInternet 67% Everyday 13% 4-6 times/week 19% 2-3 times/week 1% 1 time/ week 0% Never watch TV 31% Everyday 21% 4-6 times/week 6% 2-3 times/week 6% 1 time/week 7% Never use internet Listings of differences in the awareness of TV and Internet of everydays life in Japan

10. Differences in customers behavior  Japan  prefer to study in smaller groups (1-3 persons)  Why?  tend to work on achievement basis  The smaller the groups the faster the success of learning  Thai  prefer to study in large groups (5-10 persons)  Why?  Collectivistic behavior  Learning with friends is appreciated to create friendly environment  Ascription based  Recommendation through friends is very important  relying on recommendation of friends to become famous teacher  believe that well-known and famous schools are the best to study at

11. Hiring process at PressLearn Initial Exam covers knowledge of English tests teaching skills Interview with the Manager concerning personal behaviour Fake class see teaching skills final interview with 3 employees direct decision of employment

12. Process of hiring in Japan  Know me!  It’s all about chemistry  look, attitude, manners, way of talking, way of listening will count  Trust me!  may have to take a test logic, IQ, language  show how you fit in requirements and to evaluate how good it will be to you if you get hired  Ask questions to show your enthusiasm  Marry me!  Contract signing

13. Process of hiring in Thailand  Set up qualification  Select candidates  Most of them have relationship with the firm employee  Using the information in their resume or portfolio  Interview  Looks for thoes with high IQ and seems smart not really for the their EQ or how well they fit witht the enviroment  Hire