1. Step 1. Define Your Vision “Push everyone with whom you interact to think *BIGGER*. The broader the reach of the vision and the more people involved to champion the network, the more likely their network will be a success & address the needs of the company at-large.”

2. 1. Define Your Vision For more information, see http://success.yammer.com/social -journey/step1/ http://success.yammer.com/social -journey/step1/

3. 1. Define Your Vision

5. Vision Questions For more information, see http://success.yammer.com/social-journey-resources/vision- template/http://success.yammer.com/social-journey-resources/vision- template/ Using the answers from these questions, a customer can draft an actual Yammer Vision Statement.

6. Example Vision Statement Yammer: Reinventing the Way We Work! Transparent Communication: A platform to deliver a consistent message and facilitate two-way communication. Collaborative Projects: Drive productivity by facilitating cross geographic and functional team project collaboration. Shared Knowledge: Increase access to information and the ability to share best practices and learn from each other - peer to peer. Inspired Work: Accelerate innovation giving us the agility to meet the needs of our changing business.

7. Example Vision Statement We create a safe and open collaboration platform for easy sharing of company data and news between employees to improve efficient execution of our strategies as part of our culture of performance." One Place for Employees to Learn, Connect and Collaborate."

8. Example Vision Statement We’re utilizing Yammer to provide a community for the team to: Collaborate seamlessly on projects Reduce duplication of work through better access to resources Harness the knowledge and power of our collective group Stay abreast of changes occurring throughout the team Learn and grow through intrinsic knowledge consumption Easily access information and updates from anywhere Transforming the way our department connects with each other, works together on tasks or projects, communicates with leadership, and streamlines processes for efficiency and clarity.

9. A Clear Vision is the Foundation of the Change Management Plan http://www.youtube.com/ watch?v=y6x-mDuVy-k The customer released this video at the start of their network launch. It clearly conveys the company’s vision for their Yammer network in a way that makes individuals see the direct benefit to themselves and to the organization.

10. Activity 1 – Vision Statement Each CSM is responsible for creating one vision statement for one of their customers. Within the “Yammer-CRMOL Training Group,” find your Social Playbook you started in the previous activity. In the note, complete the Step 1 – Vision Statement. Publish the note. 1 2 3 4 I T ’ S Y AMMER T IME

11. Wrap and what’s next: