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362 Gulf Breeze Pkwy Suite 106 Gulf Breeze, FL 32561 LOUISIANA STATEWIDE SURVEY SURVEY RESEARCH REPORT Verne Kennedy, Ph.D. JULY 27-31, 2015.

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Presentation on theme: "362 Gulf Breeze Pkwy Suite 106 Gulf Breeze, FL 32561 LOUISIANA STATEWIDE SURVEY SURVEY RESEARCH REPORT Verne Kennedy, Ph.D. JULY 27-31, 2015."— Presentation transcript:

1 362 Gulf Breeze Pkwy Suite 106 Gulf Breeze, FL 32561 LOUISIANA STATEWIDE SURVEY SURVEY RESEARCH REPORT Verne Kennedy, Ph.D. JULY 27-31, 2015

2 PREVIEW OF JULY SURVEY One absolute in political campaigns is that change is inevitable. 15 years of closely monitoring Louisiana Gubernatorial campaigns shows that critical changes usually occurs two to three months from the Primary. The major change in July was a decline in Vitter ’ s vote from 23% vote and 5% lean in both May and June to 15% vote and 5% lean in July. In June Vitter received 35% white vote and lean compared to 27% vote and lean in July. Of course, the August survey could show a change in the opposite direction. All surveys have a margin of error and may vary a few percent compared to actual opinion of all voters. This 600 sample telephone survey has a 4% error factor at a,95 level of confidence meaning 95% probability that results were within 4% compared to how all voters would have responded. 2 MRI

3 PREVIEW OF JULY SURVEY (2) White voters changed from June to July regarding Vitter vote and lean combined: committed Republicans 55% to 48%, lean Republicans 45% to 34%, women 33% to 26%, Evangelicals 33% to 26% and seniors 37% to 31%. Angelle ’ s media produced may have increased his Primary vote. Vote and lean whites combined giving Angelle a 5% increase between June and July. Undecided whites declined only 2% meaning that many voters leaving Vitter went to another candidate rather than going to undecided which usually occurs before moving to another candidate. 3 MRI

4 Media Area MRI 4

5 ETHNICITY MRI 5

6 REGARDLESS OF HOW YOU ARE REGISTERED TO VOTE, DO YOU THINK OF YOURSELF AS A REPUBLICAN, A DEMOCRAT, OR AN INDEPENDENT? (IF INDEPENDENT, ASK) DO YOU LEAN MORE TOWARD THINKING OF YOURSELF AS A REPUBLICAN OR A DEMOCRAT? MRI 6

7 ACTUAL VOTER REGISTRATION MRI 7

8 AGE MRI 8

9 DO YOU CONSIDER YOURSELF A BORN-AGAIN OR EVANGELICAL CHRISTIAN? (IF YES, ASK…) IN A TYPICAL MONTH, HOW MANY TIMES DO YOU GO TO CHURCH? MRI *7% who refused not included 9

10 WHICH OF THE FOLLOWING CATEGORIES INCLUDES YOUR ANNUAL HOUSEHOLD INCOME? JUST STOP ME WHEN I READ THE CORRECT CATEGORY. MRI 10

11 GENDER MRI 11

12 CELL PHONE INTERVIEWS MRI 12

13 AWARNESS & OPINION OF CANDIDATES Awareness also called name recognition is measured by asking: “As I read a list of names, please tell whether or not you are familiar with each name. If you have never heard the name just say so. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him/her?” Ratios of favorable to unfavorable opinion are depicted as the number of favorable opinion voters for each unfavorable voter such as 2.0:1 meaning 2 favorable for each unfavorable voter for that candidate.

14 PUBLIC SERVICE COMMISSIONER SCOTT ANGELLE FROM LAFAYETTE. May 60% 6.7:1 June 73% 3.3:1 July 74% 5.2:1* MRI *Total awareness and ratios of favorable to unfavorable voters. 14

15 JOHN BEL EDWARDS, A CATHOLIC DEMOCRATIC STATE REPRESENTATIVE FROM TANGIPAHOA PARISH. May 58% 2.4:1 June 62% 2.0:1 July 66% 3.4:1 MRI 15

16 LT. GOVERNOR JAY DARDENNE FROM BATON ROUGE. Total May 80% 6.3:1 June 87% 3.8:1 July 77% 4.8:1 MRI 16

17 U.S. SENATOR DAVID VITTER FROM JEFFERSON PARISH May 96% 1.8:1 June 97% 1.4:1 July 92% 1.2:1 MRI 17

18 IF THE ELECTION FOR GOVERNOR WERE HELD TODAY, WHICH OF THE FOLLOWING WOULD YOU FAVOR: THE REPUBLICANS ARE SCOTT ANGELLE, JAY DARDENNE, AND DAVID VITTER? THE DEMOCRAT IS JOHN BEL EDWARDS? MRI Indicates combined vote and lean responses for each candidate. 18

19 1. SCOTT ANGELLE (R) 10% 11% 16% 2. LEAN SCOTT ANGELLE (R) 8 4 9 3. JAY DARDENNE (R) 8 8 8 4. LEAN JAY DARDENNE (R) 5 1 4 5. JOHN BEL EDWARDS (D) 15 15 14 6. LEAN JOHN BEL EDWARDS (D) 5 12 6 7. DAVID VITTER (R) 23 23 15 8. LEAN DAVID VITTER (R) 8 5 7 98. NOT SURE 16 21 21 MAY JUNE JULY Actual Responses to Previous Question Actual Responses:

20 WHY REDISTRIBUTE AFRICAN AMERICAN VOTERS Regardless of responses, African Americans have a history of voting about 90% for Democrats and about 10% for Republicans. The African American Redistribution slides redistribute that vote to represent historical voting behavior. The 10% vote for Republicans is distributed based on percent vote from African Americans each candidate received. Redistributed responses are far more accurate indicators of candidate support at time this survey was conducted.

21 AFRICAN AMERICAN REDISTRIBUTED With survey error factor Edwards runs first and Vitter and Angelle are statistically tied. YES NO SCOTT ANGELLE (R) 21% 25% JAY DARDENNE (R) 12 12 JOHN BEL EDWARDS (D) 34 20 DAVID VITTER (R) 21 22 UNDECIDED 12* 21 *In all redistributed tables all undecided are white voters. 21

22 IN A RUN-OFF FOR GOVERNOR WOULD YOU FAVOR: REPUBLICAN DAVID VITTER OR DEMOCRAT JOHN BEL EDWARDS? MRI Indicates combined vote and lean responses for each candidate. 22

23 Actual Responses ALL Voters IN A RUN-OFF FOR GOVERNOR WOULD YOU FAVOR: REPUBLICAN DAVID VITTER OR DEMOCRAT JOHN BEL EDWARDS? MAY JUNE JULY 1. DAVID VITTER (R) 32% 33% 28% 2. LEAN DAVID VITTER (R) 13 11 13 3. LEAN JOHN BEL EDWARDS (D) 11 19 16 4. JOHN BEL EDWARDS (D) 25 15 15 98. NOT SURE 19 22 29

24 AFRICAN AMERICAN REDISTRIBUTED YES NO DAVID VITTER (R) 38% 41% JOHN BEL EDWARDS (D) 42 31 UNDECIDED 20 29 Note: With a +/- 4% error factor Edwards and Vitter are statistically tied. 24

25 IN AN ELECTION FOR LT. GOVERNOR HELD TODAY WOULD YOU FAVOR: MELVIN “KIP” HOLDEN, A DEMOCRAT; ELBERT GUILLORY, A REPUBLICAN; WILLIAM “BILLY” NUNGESSER, A REPUBLICAN; OR JOHN YOUNG, A REPUBLICAN? MRI 25

26 AFRICAN AMERICAN REDISTRIBUTED YES NO MELVIN “ KIP ” HOLDEN (D) 39% 27% ELBERT GUILLORY (R) 5 6 WILLIAM “ BILLY ” NUNGESSER (R) 16 17 JOHN YOUNG (R) 7 8 UNDECIDED 33 41 Note: A third of all voters (all white) are voting one third Democrat and two thirds Republican in the current survey. 26


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