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Paying For Election Campaigns

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1 Paying For Election Campaigns
Chapter 10 Section 3

2 Key Terms Propaganda: An attempt to promote a particular person or idea Soft Money:Donations given to political parties and not designated for a particular candidate’s election campaign Political Action Committees (PACs): Political organization established by a cooperation, labor union, or other special interest group designed to support candidates by contributing money Incumbent: A politician who has already been elected to office

3 Running for Office Americans spend $3 billion on elections every four years Takes a lot of money to run successful campaign Each campaign has a campaign organization May have a many as a few or thousands of workers

4 Running for Office cont.
Campaign workers must acquaint voters with the candidate Strategies used: Canvassing Endorsements Advertising and Image molding Campaign Expenses

5 Canvassing Asking for votes Taking public opinion polls Door to door
Hand out literature Ask for votes

6 Endorsements Famous or popular person supports a campaign
Why is this useful? If voters like the person making the endorsement they may decide to vote for them as well Endorsements are Propaganda Used to persuade voters to choose them

7 Advertising and Image molding
Time and money used to create right image for candidate Political advertisements allow party to present its candidate’s position Also to attack opponent without opportunity to respond

8 Advertising and Image molding cont.
Newspapers Posters Television ($$$) Television tend to stay in people’s minds longer Effective way to win votes

9 Campaign Expenses Television: Airfare Other transportation
Costs tens of thousands per minute Airfare Other transportation Salaries for campaign staff Fees for consultants Pollsters Computer, telephone, printing costs

10 Financing a Campaign Methods established by Congressional legislation and Supreme Court decisions Reform how candidates raise money has led to changes in law

11 Federal Election Campaign Act (FECA)
1971 Controls for campaign financing Amended in `74, `76, `79 Established rules Required disclosure of candidate spending Limited hard money Amount individuals could donate

12 Federal Election Campaign Act (FECA) cont.
`74 Amendment Created Federal Election Commission (FEC) Monitored spending Administered laws Candidates and parties must keep records of contributions Must report all contributions over $200

13 Public Funding FECA: Created public funding for presidential elections (Presidential Election Campaign Fund) Lets taxpayers give $3 of tax return to go to fund After national conventions major parties split the money Cannot accept other direct contributions Third parties can receive some if they received 5% of popular vote in previous election

14 Soft Money and PACs Most election money comes from private sources
Hundreds of millions Sources: Citizens Corporations Labor unions Interest groups Political Action Committees (PACs) FECA limited direct donations from PACs

15 PACs To avoid FECA restrictions: Soft money supposed to be used for:
Candidates can seek soft money Can come from individuals or PACs No limits on contributions Soft money supposed to be used for: voter registration drives Mailings

16 PACs cont. Congress has discussed reforming campaign finance law
PACs gave most of their money to incumbents However, many lawmakers were reluctant to change the rules Why?

17 Campaign Reform 2002: Campaign Reform Act
Prohibits parties, federal officeholders, and federal candidates from raising soft money Restricts broadcasting political ads Raises limit on hard money Raise $2000

18 Homework Chapter 10 Section 3 Worksheets #128-131
Chapter 10 Section 3 questions Pg. 250 1-6 answer thoroughly

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