1. 1 planetretail.net Advances in instore location technology May 2014 Sarah Herrlein Senior Retail Technology Analyst RETAIL TECHNOLOGY TREND REPORT Tracking the modern shopper

2. 2 1.New threats for the retail industry 2.Technology can be a remedy 3.How does it work and who is doing what? 4.Issues to be considered 5.Looking ahead Contents All data correct at time of publishing.

3. 1.New threats for the retail industry

4. 4 Rapid changes to demographics, consumer lifestyles and technology are piling increasing pressure on retailers… Busy lifestyles Greater access to technology Changing demography Two working parents Increasingly hectic work/home schedules Smartphone/tablet Penetration rising Internet access anytime, anywhere Increasing single person households More commuting Ageing population Shift towards urban dwelling Tech-savvy generations Better informed

5. 5 …Meaning a wealth of questions must be answered and decisions made as how best to tackle those issues arising from the new retail environment. Am I safe from Amazon? Is big-box dead? Does online need offline? How transparent do I need to be? How much customer data can I use ? Which channel do I prioritise? Tap emerging markets for growth Focus on stability in domestic market Shift operations towards online Retain visible brand presence Appease customer with convenient stores Tight control over operating costs Offer personalised/ targeted promotions Abide by privacy laws