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Published byKenneth Johns Modified over 9 years ago
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Creative Cooperative a story of a simple idea Brussels, 20.09.2012
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diagnosis 02 High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen CCI perceived as profitless / useless Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers 01 Title page 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 Future
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objectives 02 Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand Support local potential and exploit existing ideas Culture for social change Involve citizens in common action Make it a good practice 01 Title page 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 Future
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the idea 03 01 Title page 02 Diagnosis / objectives 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 Future Art graduates & designers Craftsmen Merchants Creative Cooperative WHO?WHAT? Offer products & services design, production & sale of the items paid and unpaid workshops art service e.g. clothing or site décor for theaters 3-step business model cooperative planning cooperative production multichannel distribution HOW?
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commercial partners Administrators 01 Title page 02 Diagnosis / objectives 03 Idea 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 FutureCraftsmen Designers Merchants Apprentices the people 04 local media British Council & Wrocław 2016 independent artist & institutions of culture institutions, NGOs & municipality schools & art colleges community
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commercial partners Administrators 01 Title page 02 Diagnosis / objectives 03 Idea 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 FutureCraftsmen Designers Merchants Apprentices local media British Council & Wrocław 2016 the people 04 independent artist & institutions of culture institutions, NGOs & municipality schools & art colleges community
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resources 04 01 Title page 02 Diagnosis / objectives 03 Idea 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 Future Design office Craftsmen workshop Meeting place / shop equipment & furnishings website & promotion tools & materials
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business model 05 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 06 Brand 07 PaNaTo 08 Timeline 09 Summary 10 Future Cooperative planning Designer Multichannel distribution Cooperative production MerchantCraftsman conceptresearch DesignerCraftsman production M commercial shops events & direct sales own shop & internet DCDMM
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brand 06 the local brand 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 07 PaNaTo 08 Timeline 09 Summary 10 Future local identity bottom-up social creative close / familiar exceptional fair
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01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 08 Timeline 09 Summary 10 Future Local Pilot Leader Paulina Ograbisz panato 07 Local Pilot Action PaNaTo Co-op
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01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 09 Summary 10 Future Phase 2: local action team building + legal issues Phase 5: the co-op is operating on a regular basis Phase 4: finding orders, launching projects, the work Phase 2: meetings & workshops + start of promotion Phase 3: legalization, developing actions Offical Grand Opening Feb ‘12 Mar ‘12 Aug ‘12 Jul ‘12 Jun ‘12 May ‘12 Phase 1: research, analysis, planning, recruitment timeline 08
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01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 09 Summary 10 Future successful story: international net of cooperatives providing job to 200+ people in the CCI sector cooperation with schools & linking & networking opening branches in other places 2 nd half of 2012 1 st half of 2013 2014 2 nd half of 2013 active marketing & contracting new members timeline 08
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It works! 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 10 Future people believe in the idea & team has been formed legal problems have been solved lot of interest – promotion works premises have been found the workshop requires investments we need more people improvement of the business model not enough orders Needs improvement summary 09
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Doesn’t work 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 10 Future attract private sponsors elements of project management regular customers / cash flows internet shop / sales better atmosphere – social economy is developing good partners & connections people gain experience we demonstrated it can work Opportunities summary 09
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01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 10 Future summary 09 Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand Support local potential and exploit existing ideas Culture for social change Involve citizens in common action Make it a good practice
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01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 PaNaTo 08 Timeline 09 Summary future 10 Create a social economy „platform” in the city Organize meetings (Oct 2012 & Dec 2012) Improve local resolutions concernig co-ops Publish & spread & disseminate Launch a sustainable programme supporting social economy
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PaNaTo Co-op www.panato.org Paulina Ograbisz paulina.ograbisz(at)gmail.com Roland Zarzycki zarzycki.roland(at)gmail.com
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