1. NO PASSING THE BUCK Bruce Dupree, Glenda Freeman, Maggie Lawrence

2. Extension Communications & Marketing  10 full time staff members  Publishing  News and public affairs  Video production  2 part time art designers  No department head

3. Buckmasters, Ltd.  Nation’s largest deer hunting association  More than 200,000 members  3 print magazines  2 television shows  Extensive website  Annual expo & trade show

4. When Worlds Collide

5. ACES signs sponsorship agreement with Buckmasters in early May.

6. When Worlds Collide ACES signs sponsorship agreement with Buckmasters in early May. Extension Communications gets first look at contract Thursday, May 30.

7. When Worlds Collide ACES signs sponsorship agreement with Buckmasters in early May. Extension Communications gets first look at contract Thursday, May 30. First deliverable due less than one week later

8. What Buckmasters Wanted & When  Six full-color, full-page magazine ads  First one due June 3  Color logos and taglines for television shows  Due June 3  New member guide ad  Due June 3  Three 30-second commercials  Due June 28  Three feature stories for Buckmasters magazine  First Due July 10

9. What Else Buckmasters Wanted  Digital ads  multiple sizes  Alabama Extension exhibit for expo  Publications & other giveaway items  Retractable banners  4-H activities for expo youth area  Support materials  Retractable banners  Plastic bags  Giveaway item for expo

10. What Extension Communications Accomplished

14. How We Got It Done  Drafted a point person to work with Extension Administration  Established leaders for different elements of campaign  Brainstormed together  Divided tasks  Worked with a single Buckmasters contact  Documented, documented, documented

15. Strategy is Replicable

16. NO PASSING THE BUCK Bruce Dupree, Glenda Freeman, Maggie Lawrence