1. TOURISM DEVELOPMENT IN MALAYSIA 34 th ASEAN NTOs MEETING & RELATED MEETINGS LUANG PRABANG, LAO PDR

2. TOURIST ARRIVALS TO MALAYSIA 10.2M 12.8M 13.3M 10.6M 15.7M 16.4M 17.5M 17.3B 24.2B 25.7B 21.2B 29.6B 31.9B 36.2B 9/11 BOMBING BALI BOMBING SARS/IRAQ WAR TSUNAMI 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 RECEIPTS (RM BILLION) 20.9M 46.0B 22.05M 49.5B 23.6M 53.4B PANDEMIC H1N1, GLOBAL ECONOMIC CRISIS 24.6M 56.5 B

3. TOURIST ARRIVALS BY REGION, JAN-DEC 2009/2010 REGION 20102009% CHANGE GRAND TOTAL 24,577,196 23,646,191 3.9 ASEAN 18,937,17918,386,3633.0 EASTERN ASIA 2,024,9581,844,3759.8 SOUTHERN ASIA 930,465828,29012.3 WEST ASIA 320,373284,89012.5 CENTRAL ASIA 19,53114,64833.3 AMERICAS 353,383345,7682.2 *OCEANIA 646,847596,3868.5 EUROPE 1,147,9921,150,594(0.2) AFRICA n/a98,742n/c n/a : not available n/c : not comparable * Oceania comprises Australia & New Zealand

4. TOURIST ARRIVALS BY REGION, JAN-DEC 2009/2010 Country of ResidenceArrivals 2009Arrivals 2010Growth (%) WEST ASIA

5. NATIONAL TOURISM POLICY To develop the tourism industry in a sustainable manner and to maximize its potential as a primary and new growth sector which generates substantial economic activities and employment for Malaysians

6. TOURISM INDUSTRY Nation’s Main Source of Income Contributing Factor To The Socio-Economic Growth MALAYSIA As a Premier Tourist Destination

7. TO ACHIEVE THIS GROWTH AMBITION WE HAVE IDENTIFIED 5 THEMES…  Affordable Luxury (i.e. shopping)  Nature adventure  Family Fun  Events, Entertainment and Spa & Sports  Business Tourism STRATEGY & WAY FORWARD MALAYSIA TOURISM TRANSFORMATION PLAN 2020:36:168

8. TERIMA KASIH THANK YOU