1. C USTOMER A DVISORY B OARD. ORG Online CAB Design

2. W HY PUT A C USTOMER A DVISORY B OARD (CAB) ONLINE ? This year we’re seeing more companies move their CAB’s online, as people become more reluctant to travel and best practices for new online technologies have evolved. The benefits are: Reduction in the costs of managing a CAB by converting in-person meetings to online meetings Scalability, by enabling multiple CAB's worldwide to be managed centrally online and get more customers involved; the average CAB has 5-10 people attending a meeting in-person, online CAB technology enables multiple CAB's of up to 50+ members. Ability to engage Customer Advisory Group members more frequently online throughout the year to gather more insights. More actionable customer insights as transcripts of all conversations are automatically captured online for further analysis.

3. K EY F EATURES REQUIRED User Registration System – to ensure only current CAB members have access Social Profiles – to help socialize members with each other before they meet Social Networking – provides value from CAB membership by enabling members to connect with each other Blogs – enables CAB Manager to post announcements, provide updates and get feedback Polls – to quickly test ideas with the CAB on key topics Discussion Forums – to continue CAB discussions year-round after the official meetings finish File Sharing – enables CAB members to share and collaborate on documents and presentations Calendar with Event Registration and Outlook Invites - to manage all aspects of physical and online meeting planning Surveys – to gather valuable insights from the CAB

4. E XAMPLE ONLINE CAB H OME P AGE DESIGN Welcome to the XYZ Company Customer Advisory Board! As a reminder the next Customer Advisory Board meeting is 1/9/2010 please register if you have not already done so here. Please take a moment to complete your SOCIAL PROFILES and read the profiles of other members here! What do you think is the biggest challenge facing our industry? Answer A Answer B Answer C Monthly Poll Jeff Murphy Tina Phillips Jane Morris Peter Shaw Joanne Smith From the desk of the CAB Manager 2/3/2009 This week was a busy week for the CAB, we had our first meeting of the year which started with a presentation from our CEO Ron Phillips who stated the challenges that our organization faces and the role of the CAB in the next 12 months. It was good to see a great attendance by all involved and … click to read more New Product Enhancements Discussion Topics for the Next Meeting Ideas for Promoting XYZ Product Industry Challenges Discussion CAB Meeting Agenda Dave Phillips VP R&D Presentation Product Roadmap CAB Meetings Notes Recent Visitor Profiles Latest Discussion Forum TopicsMost Popular File Downloads CAB Announcements Latest BLOG Posts Events

5. H OW TO GET STARTED … Please contact us at contact@customeradvisoryboard.org and we’ll put you in touch with suitable vendors with technology and a track record in creating and managing online CAB’scontact@customeradvisoryboard.org