1. Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Google + and Twitter for Biz ImpactOnlineMarketing.com

2. Your Google Profile Automatically created when you create a gmail acct Add Cover Photo About - Story Tag Line Introduction – include a link Work Education Basic Info Links ImpactOnlineMarketing.com

3. Links & Google Authorship Where to link: Other Social media sites Other places where you have a profile Contributor to … blogs! Google Authorship Links your Google + to blogs you write ImpactOnlineMarketing.com

4. Finding People on Google + Google suggests based on your current connections Find People Click on name – add to circles Add people in their circles Search by name Suggest people in other networks join you on Google + ImpactOnlineMarketing.com

5. Google + Posting Similar to other networks Can post publicly or just to specific circles NO pre-scheduling feature outside of 3 rd party Looks similar to Facebook Circles: ways to categorize people for communicating certain things to certain people only ImpactOnlineMarketing.com

6. Google + Local Business Pages For local, brick & mortar businesses Increased exposure for search engine traffic Ensure Google has correct info about your biz Links your website to your Google Maps listing Allows customers to create driving directions Allows customers to leave reviews Allows you to add pictures to your listing Gives an advantage over non-claimed listings One of the best ways to get found on Google ImpactOnlineMarketing.com

7. Google + Local Business Pages For local, brick & mortar businesses Increased exposure for search engine traffic Ensure Google has correct info about your biz Links your website to your Google Maps listing Allows customers to create driving directions Allows customers to leave reviews Allows you to add pictures to your listing Gives an advantage over non-claimed listings One of the best ways to get found on Google ImpactOnlineMarketing.com

8. Google + Local (cont.) Also called: Google Places Google Maps ImpactOnlineMarketing.com

9. Tweeting for Business Micro-Blog – post in just 140 characters or less Ideally post 120-130 max – leave room to retweet Original home of hashtags # symbol in front of words Create an account – your “handle” Upper and lower case alphabet characters Plain numbers Profile Simple photo icon (logo, profile photoe, etc) Summary statement (what you do) ImpactOnlineMarketing.com

10. Benefits of Hashtags Grow your following and extend your reach Find relevant people, companies and organizations to follow Find specific topics / interests Brand a product or business (e.g. “#Nike”) Brand, promote, manage and track an event through its distinctive hashtag Participate in Tweet Chats and Twitter Parties Tip: Capitalize first letters of words: #SleepApnea ImpactOnlineMarketing.com

11. Retweets “Retweeting” simply means sharing someone else’s tweet with your followers. It’s a mark of endorsement and recommendation, telling them “this person has something of value to share.” Ways to retweet Retweet icon Manually RT @handle – copy and paste tweet ImpactOnlineMarketing.com

12. Tips for Retweeting Keep your character count between 70-100 characters Be choosy in what you share – stay relevant Tweets containing links are shared more often than those without Good to use URL shorteners – Bit.ly Use “Please” – gets retweeted more often Talk directly to your audience Ask for a retweet ImpactOnlineMarketing.com

13. Building a Following Can follow up to 2,000 and then maxed out until your followers are within 10% Ask other social connections to follow you on Twitter Search by interest area or market to find people to follow See Twitter’s suggested people to follow Following some leaders? Follow who they follow… some will follow back Use tools to eliminate those who don’t follow back One good tool: Friend or Follow NOT easy to build a geographic following ImpactOnlineMarketing.com

14. Twitter Do’s / Don’ts DO: Tweet often – 12-15 x per day for best exposure (min 2-3 x per day) Be “tweet smart” – needs to make sense in just 120 characters Retweet to gain exposure Thank others when they retweet you Use @ symbol correctly (@handle – private; sample @handle – mention) DON’T: Use automated follow-backs (considered Twitter spam) Be overly self-promoting – focus is on sharing, not selling Overuse hashtags – spammy (maximum of 2-3 per tweet) ImpactOnlineMarketing.com

15. Questions? ImpactOnlineMarketing.com