1. Mobile and Connected Consumers: The Opportunity of Digital Receipts Dr. Alexander Ilic Assistant Professor and Associate Director Auto-ID Labs University of St. Gallen / ETH Zurich March 19, 2013 Dallas, TX

2. © ETH / HSG Alexander Ilic, Auto-ID Labs ETH & HSG Slide 2 Mobile is dissolving the boundaries between online and offline shopping are dissolving PhysicalDigital Mobile Source: GS1

3. © ETH / HSG Alexander Ilic, Auto-ID Labs ETH & HSG Slide 3 The mobile consumer is connected and hungry for information How healthy do I live? How sustainable is my consumption? Where does all my money go? Are there any regional alternatives? ? What do my friends buy? How can I improve myself? > 80% of all purchases are already captured by retailer loyalty programs! > 80% of all purchases are already captured by retailer loyalty programs!

4. © ETH / HSG Alexander Ilic, Auto-ID Labs ETH & HSG Slide 4 Disruptive character of digital receipts Retailers Brands Customer Products Friends, Family, other Customers Friends, Family, other Customers Offline & hidden Information Online & visible Information F&I * Retailers Brands Products F&I * Self-quantified Customer & social network F&I * Products and Digital Receipt Online & visible Information * Feedback & Intentions: includes everything from getting recommendations to sharing information about products, intended purchases etc. With digital receipts Source: Cosibon

5. © ETH / HSG Alexander Ilic, Auto-ID Labs ETH & HSG Slide 5 Smart phones link receipt data to individuals Source: Cosibon

6. © ETH / HSG Alexander Ilic, Auto-ID Labs ETH & HSG Slide 6 Demo / Video of Pilot Implementation Source: Sutterlüty, Cosibon

7. © ETH / HSG Alexander Ilic, Auto-ID Labs ETH & HSG Slide 7 Enabling new B2B2C opportunities and a dialogue around products Brand Dashboard  Product status levels and promotion  Rich product data and product communities  Direct feedback and reality mining  Social network amplifications  Cross online/offline promotions Consumer Dashboard  Dashboard and mobile contact point  MySpending ($, kCal, CO2, km, per category, over time)  Comparison with past, peers, and friends  Recommendations, sharing, rating  My collections  Explore alternatives  Self scanning Retailer Dashboard  Direct and novel in-store marketing (e.g. flash coupons)  Direct feedback and reality mining  Control consumer spending patterns  Value added services  Dense brand world  Reduce strategic threat Source: Cosibon