1. Building Public Facing Websites with SharePoint 2010 Prepared for ILTA’s SharePoint for Legal Symposium June 16 th, 2010 George Durzi Principal Consultant george.durzi@claritycon.com http://tinyurl.com/gdurzi

2. Agenda Why SharePoint Architecting a Public Facing SharePoint Site What’s new in SharePoint 2010 WCM Building Blocks Development Tools and Tips Web Analytics and Search Engine Optimization

3. WHY SHAREPOINT Choosing the right content management system for your website

4. Ferrari

5. AMD

6. WMS Gaming

7. Why SharePoint You probably already own at least a piece of it You probably already have it deployed Leverage your existing investment Leverage your development experience Content authoring and approval workflow Content deployment Search

8. ARCHITECTING A PUBLIC FACING SHAREPOINT WEBSITE Firewalls, Domains, Servers, Databases, and Accounts

9. Topology

10. Don’t do a single-server (standalone) SharePoint install – Can’t expand and add servers In the DMZ – Active Directory domain – SQL Server Leverage production Exchange server Firewall rules

11. Backup Strategy Authoring environment – This is the master copy of your website Use content deployment to recreate website Publishing environment – Restore from authoring environment – Need a different backup strategy than authoring Test! Test! Test!

12. Topology

13. Licensing Implications Authoring Environment – SharePoint CAL Standard / Enterprise Publishing Environment – SharePoint for Internet Sites CAL Standard / Enterprise – FAST Search – Windows and SQL Server licensing SharePoint 2010 for Internet Sites Edition Comparison SharePoint 2010 for Internet Sites Edition Comparison

14. SharePoint for Internet Sites

15. BUILDING BLOCKS Site Definitions, Master Pages, Page Layouts, and Style Sheets

16. Start from Scratch, But Don’t bother with OOB templates Build your own – Site definitions – Master pages – Style sheets – Content types – Page layouts Leverage SharePoint Community resources

17. Building Blocks

19. Master Pages and Page Layouts Master Pages – 1 or 2 Landing page Content pages Content Types – 1 – very generic Page Layouts – Contain columns from the Content Type – Optimal number 5 to 7 Less than 5  Content too generic More than 7  Designers got a little carried away – Consider maintenance

20. WHAT’S NEW IN SHAREPOINT 2010 WEB CONTENT MANAGEMENT

21. Authoring Experience Improved content editor Office Ribbon Improved browser support for authoring Well-formed markup Control what content authors can do Improved reliability of Content Deployment

22. Rich Media Integration New web parts – Media – Video – Silverlight Support for streaming media Specialized libraries for media assets – Tailored to images, video, etc. Still need to build your own Flash web part

23. What Else Managed Metadata tagging Dynamic Content Improved web analytics Social tools – Rating – Tagging

24. DEVELOPMENT TOOLS AND TIPS

25. Who Does What Multiple ways to perform the same tasks Developers – Visual Studio 2010 – Site definitions – Master pages – Page layouts – Style sheets – Custom solutions and utilities – Deployment and build scripts

26. Who Does What Content Authors – SharePoint Designer 2010 – Author content – Master pages – Page layouts – Style sheets – SharePoint Designer workflows

27. Development Experience

28. Content Ownership Neither way is more “right” than the other – Both are almost always used Who owns what? What are the implications? – Source control – where does the content live? – Ability to recreate site from a starting point – Some content becomes obsolete immediately after go-live – Backup strategy becomes even more important

29. Developers The code will change after the site goes live – Expect it – Plan for it Structure your WSPs accordingly – 1 big WSP with everything? – A separate WSP for every chunk of functionality? – Somewhere in the middle …

30. WEB ANALYTICS Measure, Enhance. Repeat.

31. SharePoint Web Analytics Built in analytics are great for search – Search term hits and misses – Search best bets Built in web analytics – Good for raw usage stats Integrate 3 rd party analytics, e.g. Omniture – Integrate tracking script into page layouts – Track behavior of users across your site Analytics may affect site performance

32. Search Engine Optimization Free webmaster tools – Google / Bing – Tells you what the search engines look for – Recommend fixes – Easy to implement Sitemap.xml SharePoint URLs – Not the prettiest … – Implement search engine friendly URLs

33. Summary Decide is SharePoint is the right platform for your website Be aware of hardware, software, and licensing requirements Have a backup strategy Identify roles of developers and content authors Several options for analytics and SEO

34. QUESTIONS

35. Building Public Facing Websites with SharePoint 2010 Prepared for ILTA’s SharePoint for Legal Symposium June 16 th, 2010 George Durzi Principal Consultant george.durzi@claritycon.com http://tinyurl.com/gdurzi