1. Michelin Man Academy
Event during school/work…

2. Communications & Brand Image Michelin Africa, India & Middle East
Rebecca Lee
Director
Communications & Brand Image
Michelin Africa, India & Middle East
Event during school/work…

3. Primary School Deputy Principal Deira International School
Nigel Ludlam
Primary School Deputy Principal
Deira International School
Event during school/work…

4. Delivery
Ambassadors helped to reinforce the philosophy of ‘policing’ to facilitate the learning for Years’ 3, 4 & 5 (children aged 7 to 10 years)
A campaign that’s interactive and child-centered with the use of ‘Welcome to Safety’ packs to engage children in road safety matters
Children are able to evaluate their learning and understanding of road safety by completing a number of set tasks
Giving the children the information, detail and tools to communicate road safety making them future ambassadors

5. Examples of Delivery Self Reflection (Journey into school)
Role play (Family day out)
Creative Learning (Chatter Box)

6. Self Reflection Children have the ability to learn from experience
Develop an understanding of good practices
Encourages discussion, “thinking over things”
Children learn not only by exposure to ideas and experiences, but also within their current social environment

7. Self Reflection Results
Straight from Children Aged between
5 and 11 yrs
11% of the students claimed that the driver broke the speed limit
33% of students traveling in passenger cars do not wear seatbelts
26% of the students told us that the driver of the car used their mobile phone while driving

8. Role Play
Role play has the ability to raise issues and help problem solving
One of the key purpose of role play is to get children to look at road safety in a new and different way
Role play can provide simple answers to current or existing poor road safety practices
Role play exercises can be used to develop real-world skills and promote good citizenship

9. “The family are about to go out on a family trip using the family car
“The family are about to go out on a family trip using the family car. Our family consists of a mom, dad and two children, the teachers can help select the children”

10. Now, where should we go? I think we will let the class decide”
Burj Al Arab
Burj Khalifa
Global Village
Wild Wadi

11. This family car is a typical car
This family car is a typical car . It has front driver seat, a front passenger seat and two or three seats at the back of the car”

12. “Where are my keys?”

13. “The tyres look a little flat”

15. “The driver’s mobile phone is ringing !”

17. “The beach looks lovely today, very busy”

19. “Come on, get out of the way”

21. “The driver’s mobile phone rings for a second time !”

23. ‘I think the signal light is about to change”

24. “The light is
changing to
yellow !”

26. The family has reached their destination, although there were several issues with this family. Did you identify any? Answers: - Tailgating - Aggressive driving - On Mobile phone - Tyres not checked - Child hanging from window - Speeding through signals - Seat belt ?

27. “Ok, the family is ready to travel home
“Ok, the family is ready to travel home. Shall we help them travel safely by giving them the right safety information?”
“Who should sit where?”

28. “What is the TYRE safety message?”

29. “Everyone please put on and fasten their seatbelt”

30. “The driver’s mobile phone is ringing ! Should the driver answer?”

32. “Great answer. It may cause a distraction ”

33. “The signal is on yellow. What must the driver do?”

34. “The family has arrived home safely and with the help of you and your classmates”

36. Role Play
Role play has the ability to raise issues and help problem solving
One of the key purpose of role play is to get children to look at road safety in a new and different way
Role play can provide simple answers to current or existing poor road safety practices
Role play exercises can be used to develop real-world skills and promote good citizenship

37. Creative Learning
Children, through the use of creative play encourages communication between themselves
Children become involved in their own learning
Children absorb key road safety messages through experiential creative play
Creative learning has the ability to transform children’s thinking

38. Rebecca Lee | Thomas Edelmann | Nigel Ludlam
Q&A
Rebecca Lee | Thomas Edelmann | Nigel Ludlam
Event during school/work…

39. Train the Teacher Program
DELIVERY OPTIONS
Register your interest at our exhibition stand for direct delivery or for:
Train the Teacher Program
Event during school/work…
Contact: Shaun Selby, Media Interactive Agency