1. Robert K. Greenleaf

2.  …between 1958-1974, is a call to a new business ethic-a striving for excellence. Businesses are asked not only to produce…

3.  My point is that we in the United States are more naïve than most about…

4.  One way that some people serve is to lead. And anyone who does this manipulates others because…

5.  General Motors and Sears are still “their” companies…  The role of top leadership in large American business…

6.  The value to conserve power is inverse to its use.  The work exists for the person as much as the person exists for the work. Put another way, the…  I have said that the idea is not new but that its adoption…

7.  The new ethic will come, if it comes, as an acknowledgment…  …how many determined builders there are who can…  The process has already started in some businesses with the…

8.  Motivation then becomes what people generate for themselves when they experience growth.  …the new ethic requires that growth of those who do the work…

9.  … “meaningful work” is likely to be delivered only within an employing institution…

10.  Strong, healthy, autonomous, self-reliant, and competent people don’t mind being manipulated.

11.  Manipulation, as I see it, is one of the imperfections of an imperfect world… (the whole paragraph)  Reducing mediocrity is a slow, difficult, person- by-person process…(whole paragraph)

12.  The safest way I know for changing a character of any institution…