1. The Business Research Company Analyse Markets

2. The Business Research Company Case Study – Mass Transit Market Study for a Rolling Stock Manufacturer Copyright TBRC Business Research. All Rights Reserved.2 A major manufacturer of train cars wanted to identify new opportunities in upcoming mass transit projects. The scope of our research included: Industry research Summarization of global competitors Market Potential Project pipeline by region, including rumored projects Potential bidders (local and global) Requirement Methodology Client Benefits and Feedback The in-depth research and findings were delivered to the client as an analytical report on the global mass transit industry The detailed research reports included, Industry Overview Manufacturing Capabilities – Global (by volume and value) Competitive Landscape Pipeline and Rumored Projects Market Opportunities Recommendations for specific regions and upcoming projects Solution The manufacturing capability data helped the client realize the potential competitors. Information from government sources helped the client focus its sales efforts. Early-stage and rumored project information allowed the client to identify and target opportunities. We conducted thorough research of the industry through:- Secondary research, including proprietary sources. Primary research (15 interviews with OEMs; 10 with Government agencies; 5 each with Associations and Infrastructure companies). Our Analysts gathered the information, analyzed the industry and market trends and developed market models and forecasts.

3. The Business Research Company Case Study- Global Wind Turbine Rotor Blade Market Assessment Copyright TBRC Business Research. All Rights Reserved.3 A competitor in the wind equipment market wanted an assessment of the market for its 50-150 KW range rotor blades. In particular it wanted to know: Which were the growth markets. The strategies of their main competitors. Features of major competitor products. Attitudes and requirements of potential clients. Relevant upcoming projects. New and upcoming technology trends. Requirement Methodology Client Benefits and Feedback TBRC delivered a detailed report covering: Market and technology Trends Market volume and market share Products and Prices Competition (Porter’s Five Forces) Analysis of major upcoming projects by geography Company profiles of top companies (SWOT Analysis) including LM Windpower, Vestas, Enercom, Gemesa, Suzlon, Nordex,Siemens Highlights of all interviews Comprehensive sourcing Solution Market forecasts helped the client to identify the most attractive and dynamic geographic markets. Information on competitor products and potential clients was reflected in the company’s marketing efforts. TBRC conducted research through: Secondary research: Including EWEA, AWEA, Global Wind Energy Council, IRENA Primary research: 10 supply-side interviews: Sales and Marketing, R&D and Product Development Heads at the company and its competitors. 20 interviews with distributors, associations, Government agencies, technical consultants and turnkey contractors. Our Analysts used the information gathered from the above sources, analysed and forecast the data.

4. The Business Research Company Case Study- Full Time Engagement for Consumer Company Copyright TBRC Business Research. All Rights Reserved. 4 The Investor Relations head of a global drinks company wanted ongoing support for producing internal and external reports and presentations. Work included: Presentations on the company Research for internal and external presentations on the company’s products, customers and markets. Analytics on consumer surveys and panel feedback. Press and social media response tracking. Requirement A consultant was assigned to the project on an Full Time Equivalent (FTE) basis. The consultant was chosen for their intelligence, strong communications and good knowledge of the consumer markets. An MBA finance with 3 years research experience who also had a strong understanding of company financials was selected. At the start of the project, the consultant spent two weeks on-site with the client to fully understand the need. The Consultant was supported by an manager to help them utilise superior research processes, analytic frameworks and to drive the client’s output. Methodology Benefits and Feedback The research and findings were delivered to the client as a: Analyst presentations Draft press releases Financial Benchmarking studies Product portfolio comparisons Consumer feedback studies Solution The engagement allowed the client to improve the volume of presentations and releases for its clients. the media and investors. Closer tracking of social media and press response fed back into the company’s investor relations practices.

5. The Business Research Company Case Study – Medical Market Research for a Therapeutic Device Manufacturer Copyright TBRC Business Research. All Rights Reserved.5 A leading medical manufacturing company with an implantable pacing device approved for use in Europe wanted to understand the potential of the market in Europe. The scope of our research included:- Market volume and value Competitive landscape Pricing of the products Products launched and in the pipeline Barriers to entry New announcements and events Requirement We conducted research through: Secondary research: Pubmed, Scirus, FDA, US Patent Office, European Patent Office Primary research: 10 Market-side interviews: Sales and Marketing, R&D and Product Development Heads. 10 KOL and Physician interviews. Our Analysts used the information gathered from the above sources, analyzed and forecast the data. Methodology Client Benefits and Feedback Research findings were delivered as a report including: Detailed findings on the big five European markets Market Trends Market volume and market share Products and Prices Consumer base Competition (Porter’s five forces) Company profiles of top companies (SWOT Analysis) Highlights of all interviews Comprehensive sourcing Solution KOL and Physician interviews showed the product met a significant unmet need Market forecasts helped identify the most attractive and dynamic geographic markets. Competitor interviews showed the high market expectations of manufacturers. Pipeline analysis showed considerable threat of new entrants.

6. The Business Research Company Case Study - Market Analysis for a 3G Phone Provider Copyright TBRC Business Research. All Rights Reserved.6 A leading mobile phone manufacturer wanted a study of the large and rapidly developing 3G phone market in Myanmar. The scope of our research included: Market size of mobile phones Major players assessment Market drivers Pricing analysis Market for 3G phones Market Forecast Requirement We conducted a thorough research of the specific mobile phone manufacturers:- Primary research: Interviewing top level management, Decision makers, Sales Head, and R&D Head. Secondary research: Appleinsider, Techinasia, Phonearena, Cellphonesdb, US Patent Office, European Patent Office. Our Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a detailed solution to the client. Methodology Benefits and Feedback The research and findings was delivered to the client as An industry primer (brief dossier) The detailed analysis included, Executive Summary Market Revenues of mobile phones Technology segmentation Market Dynamics Sales Product Pipeline Solution Our client was able to confirm its market entry strategy based on the existing market opportunity and strong forecast growth. Pricing and competitor information helped it to identify how to position itself against competitors. Specific local factors, identified through interviews with leading figures, fed into the client’s marketing strategy.

7. The Business Research Company Disclaimer All Rights Reserved. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. Copyright TBRC Business Research. All Rights Reserved.7