1. THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES

2. The Business Research Company Copyright TBRC Business Research. All Rights Reserved. The Marketing Team of one of India’s leading IT service providers was overstretched due to high business volumes. The team was unable to manage certain tasks including: Drawing key information from company reports and filings Drawing information from data resources the company had available to it such as Thomson One, Alacra, Factivia, FACTset. Finding target company and executive contacts. Setting up and conducting primary research interviews. REQUIREMENT Case Study -Marketing Support for a IT Service Provider

3. TBRC regularly supported the client with: Lists of target companies and executive contacts. Secondary research data from annual reports, investor presentations. Information drawn from the client’s proprietary data sources. Scheduled interviews with key industry figures. SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

4. Case Study -Marketing Support for a IT Service Provider TBRC developed a small and flexible satellite team which could support the client on an ongoing basis. The rules of engagement were guided by a clear Service Level Agreement. TBRC would: Work closely with the client on day to day requirements. Each TBRC consultant was be paired with a member of the client team. Provide work to support the client team’s work. Have a weekly project management team meeting with the client for feedback, timesheet management and review of the Service Level Agreement requirements. METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

5. Case Study -Marketing Support for a IT Service Provider Target company and executive lists supported the sales team’s efforts. Secondary research supported more accurate market models and competitor shares. Pre-arranged Interviews with industry experts improved the client team’s market understanding of qualitative factors in the market. CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

6. DISCLAIMER All Rights Reserved. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. The Business Research Company Copyright TBRC Business Research. All Rights Reserved.