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THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES.

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Presentation on theme: "THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES."— Presentation transcript:

1 THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES

2 The Business Research Company Copyright TBRC Business Research. All Rights Reserved. A leading mobile phone manufacturer wanted a study of the large and rapidly developing 3G phone market in Myanmar. The scope of our research included: Market size of mobile phones Major players assessment Market drivers Pricing analysis Market for 3G phones Market Forecast REQUIREMENT Case Study -Market Analysis for a 3G Phone Provider

3 The research and findings was delivered to the client as An industry primer (brief dossier) The detailed analysis included Executive Summary Market Revenues of mobile phones Technology segmentation Market Dynamics Sales Product Pipeline SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

4 Case Study -Market Analysis for a 3G Phone Provider We conducted a thorough research of the specific mobile phone manufacturers:- Primary research: Interviewing top level management, Decision makers, Sales Head, and R&D Head. Secondary research: Appleinsider, Techinasia, Phonearena, Cellphonesdb, US Patent Office, European Patent Office. Our Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a detailed solution to the client. METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

5 Case Study -Market Analysis for a 3G Phone Provider Our client was able to confirm its market entry strategy based on the existing market opportunity and strong forecast growth. Pricing and competitor information helped it to identify how to position itself against competitors. Specific local factors, identified through interviews with leading figures, fed into the client’s marketing strategy. CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

6 DISCLAIMER All Rights Reserved. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. The Business Research Company Copyright TBRC Business Research. All Rights Reserved.


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