1. © 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Orlantha Boeker Play it! Spring 09 Sales Meeting

2. Agenda 1. Category Objective 2. Market Trends 3. The Homerun Pitch 4. Marketing tools 5. Call to Action 6. Questions

3. Objective

4. Become one of the top three vendors for iPod & iPhone Accessories smart made simple TM

5. Market Trends

6. Market Overview Lower ASPs driving dollar decline -7% Source: NPD

7. iPod market 2008 Source: Apple Quarterly Report, Q2 ‘08

8. iPhone market Apple’s goal to take 1% of 3B unit cell phone market 60 million Smartphones WW Source: IDC

9. What ’ s our plan?

10. Obj: Top 3 Vendor for iPhone/iPod Positioning –Broadest offering of iPhone/iPod products for out & about environment #1 Batteries & Chargers #2 Car Mounts #3 Bluetooth (Speakerphone) Car Kits Strategy (b2c) –Create awareness of Kensington brand and offering through guerilla marketing efforts (PR, web…etc.) –Retain current + obtain new placement

11. Building Up Momentum LiquidAUX, Car Charger Deluxe, BT Visor Car Kit submitted for 2009 CES Award "There are at least half-a-dozen iPod/iPhone battery extenders on the market...Our favorite is Kensington's Mini Battery Pack." - By Philip Elmer-Dewitt from Time Penny tapes ABC News segment on music devices Best Buy takes AUX Dlx and Mini Battery into retail starting Oct!

12. The Homerun Pitch

13. Target User Environments Travel Home Out & AboutOffice

14. Consumer Trends iPhone adoption explosion Stay connected and powered Lifestyle fit, portable, accessible Device organization smart made simple TM

15. In-car solutions Hands-free car kits Auxiliary audio & chargers Organization

16. We are one of with AUXiliary solutions the first to market

17. Designed especially to reduce the clutter

18. Connectivity with portable music players in the car is becoming standard Market Trend – Auxiliary Port

19. Center Console Dash Auxiliary Port Locations

20. LiquidAux TM for iPhone and iPod SKU - K33429US Street Price: $79.99 Available: Now Optimized for console auxiliary ports Steering wheel remote iPhone/iPod power and charge idea: Pure sound. Pure control.

21. LiquidAux TM Deluxe for iPhone and iPod Optimized for in-dash auxiliary ports Steering wheel remote iPhone/iPod power, dock and clear audio SKU - K33430US Street Price: $99.99 Available: Now idea: Pure sound. Pure control.

22. Auxiliary Dock for iPod nano Dock / Aux port combo Direct auxiliary connection Fits iPod nano (+4 th gen) Patent pending design idea: This cradle will really rock SKU - K33451US Street Price: $24.99 Available: Feb ‘09

23. Detachable USB power and charging cable LED Power indicator Built-in safety fuse SKU - K33410US Street Price: $19.99 Available: Now Car Charger for iPhone & iPod idea: Arrive at your destination fully charged.

24. Adjustable gooseneck and arm holders Cradle rotates for horizontal viewing Powers and charges iPhone and iPod models 3.5mm Auxiliary cable included SKU - K33433US Street Price: $49.99 Available: Now Car Charger Deluxe for iPhone & iPod idea: Arrive at your destination fully charged.

25. In-Car Solutions – iPhone/iPod K33429US $79.99 LiquidAUX for iPhone and iPod K33428US $99.99 LiquidAUX Bluetooth Car Kit K33430US $99.99 LiquidAUX Deluxe for iPhone and iPod Price Point Sept Oct Nov Dec Jan 09 Feb MarApr May Jun K33410US $19.99 Car Charger for iPhone and iPod K33433US $49.99 Car Charger Deluxe for iPhone and iPod Available 2/09 K33451US $24.99 AUX Dock for nano, touch Internal Roadmap – Company Confidential

26. Car Mounts – Organization for your device

27. Gadget stats Install base of 3.2B mobile phones worldwide in 2007 U.S. sales of Smartphones +84% ending July 2008, total 9MM units, or $1.7B 200M units iPod install base 5.8M GPS units sold in U.S. in 2007 Source: Gartner, InfoTrends, Apple, NPD Conclusion: Users need a place to hold their device in the car.

28. Consumer research reveals Desire to organize devices for easy access, visibility, containment More than one placement option based on personal preference “A place to put my phone/iPod/GPS”

29. Windshield Mount for iPhone, iPod, and mobile devices Adjustable gooseneck, arms, foot holders Cradle rotates for horizontal viewing Suction cup attaches to car windshield SKU - K33412US Suggested Street: $29.99 Available: Now idea: Park your iPhone.

30. Dash Mount for iPhone, iPod and mobile devices Arms expand to fit most devices Rotating cradle with ball joint 3M adhesive to hold strong with no residue Fits (cell phones, GPS, MP3 players) idea: Park your iPhone. SKU - K33446US Suggested Street: $29.99 Available: Now

31. Power Port Mount for iPhone, iPod and mobile devices Compatible with all power ports Adjustable gooseneck for custom positioning Power pass through on CLA Fits (cell phones, GPS, MP3 players) idea: Park your iPhone. SKU - K33447US Suggested Street: $29.99 Available: Now

32. Car Mounts Price Point Available 10/08 K33447US $29.99 Power Port Mount Available 10/08 K33446US $29.99 Dash Mount K33412US $29.99 Windshield Mount

33. Need for Hands-free [phone calling]

34. Hands-free Cell Phone Legislation Source: GHSA, March 2008

35. Finding the right device When it comes to shopping for a hands-free kit for the car, consumers consider the following: –Is it compatible with my mobile phone? –Is it easy to ‘pair’? –Is it easy to make & receive calls without taking your eyes off the road? –What’s the sound quality like? –How good is the battery life? –Is it going to fit well in my car? –How much is it going to cost?

36. Hands-Free options Hands-free options and price vary in comfort, quality

37. Calling your favorite people Making a call from an iPhone takes while driving 5 steps, imagine doing that For business phones, enter pass code

38. Calling your favorite people Making calls with Kensington hands-free push a button is easy, you just

39. …so we included which enables you to keep your while driving eyes on the road One touch dialling Sliding volume control Noise cancelling Microphone Answer touch pad Power On/Off User Swap

40. Battery life Calls terminate of power when hands-free runs out Competitors require a tethered approach to charging

41. Battery life We include two rechargeable battery packs plus car charger so one is always charged and ready to go

42. Bluetooth hands-free Introducing the new Car Kits from Kensington

43. Bluetooth Hands-free Visor Car Kit SKU - K33440US Street Price: $ 119.99 Available: November ‘08 3 one touch speed dials Patented noise/echo cancellation technology Detachable USB battery charger 2 battery packs for up to 20 hrs of talk time* * 10 hrs per battery pack idea: One-touch dialing. Now you ’ re talking.

44. Bluetooth Hands-free Car Kit 3 one touch speed dials Powered by car’s power port Patented noise/echo cancellation technology Built-in USB power port to charge phone SKU - K33441US Estimated Street Price: $ 99.99 Available: February ‘09 idea: One-touch dialing. Now you’re talking.

45. LiquidAux TM Bluetooth® Car Kit Plugs into auxiliary port Listen to MP3s and callers thru stereo Steering wheel remote Built-in microphone for hands- free talking USB Port to charge your cell phone SKU - K33428US Street Price: $99.99 Available: Now idea: Pure music and talk. Pure control. Wirelessly.

46. Bluetooth Car Kits K33428US $99.99 LiquidAUX Bluetooth Car Kit Price Point Available 2/09 K33441US $99.99 Bluetooth Hands-Free Car Kit Available 11/08 K33440US $119.99 Bluetooth Hands-Free Visor Car Kit Sept Oct Nov Dec Jan 09 Feb MarApr May Jun Internal Roadmap – Company Confidential

47. More solutions that go with you…wherever Travel / Home / Office

48. Batteries & Chargers

49. Works in over 150 countries Interchangeable plugs Detachable USB to 30-pin connector SKU – K33435US Street Price: $39.99 Available: October 2008 International Travel Charger for iPhone & iPod idea: The charger for iPhone and iPod that works wherever you travel.

50. Rechargeable Battery Pack & Charger for iPhone and iPod idea: Hours of power. Anytime, anywhere. Extends: iPhone - 6hrs talk, iPod touch - 55 hrs of music, 14 hours of video 1800mAH Lithium Polymer rechargeable battery pack Includes AC adapter and iPod charging cable SKU - K33396US Street Price: $69.99 Available: Now

51. Mini Rechargeable Battery Pack and Charger for iPhone and iPod idea: Keep on talking, keep on rocking. SKU – K33442US Street Price: $49.99 Available: Now Extend play/talk time – 9 hours music, 6 hours video, 3 hours of talk Includes retractable USB re-charging cable Pin connector cap doubles as kickstand to prop up iPhone/iPod

52. Power and Sync Cable for iPhone and iPod USB to 30-pin connector Charges all iPod models with dock connector (except 3 rd generation) SKU - K33444US Street Price: $14.99 Available: Now

53. Batteries and Chargers Price Point K33396US $69.99 Battery Pack and Charger for iPhone/iPod K33442US $49.99 Mini Battery Pack and Charger for iPhone/iPod Internal Roadmap – Company Confidential K33435US $39.99 Travel Charger for iPhone/iPod K33444US $14.99 Power and Sync Cable for iPhone/iPod

54. Speakers

55. Ears vary in size, but earbuds don’t. Result: “Earbuditis” (ear discomfort from wearing earbuds)

56. The Prescription

57. Micro Speaker for iPod Includes kickstand to prop iPod in landscape/portrait mode Draws power from iPod (no batteries) Volume controls idea: Rock on with no strings attached SKU – K33448US Estimated Street Price: $39.99 Available: Feb ‘09

58. Added benefit: A pocket-sized solution to share your music easier too. Versus...

59. FX300 Speaker to Go SKU – K33388US Street Price: $29.99 Available: Now Impact and water resistant case 2-AAA batteries (included) provides 10hrs of play Adjustable volume knob idea: Turn it on. Turn it up. Take it with you!

60. Sept Oct Nov Dec Jan 09 Feb MarApr May Jun Speakers K33388US $29.99 FX 300 Speaker To Go K33390US $49.99 FX 500 Speaker To Go Price Point Internal Roadmap – Company Confidential K33130 $49.99 Pocket Speakers Available 2/09 K33448US $39.99 Micro Speaker for iPod EOL

61. Headphones

62. Bluetooth Stereo Headphones w/Microphone Behind-the-head design with microphone Bluetooth 2.0 up to 66 feet range 23 hours of music, 19 hours of talk Compatible with PC and Mac (Leopard OSX) SKU - K33436US Street Price: $79.99 Available: Now idea: The wireless stereo headphones that will have people talking.

63. Noise Cancelling Headphones Generates inverse sound wave to eliminate background noise Lightweight and comfortable Foldable design stows easily SKU - K33084 Street Price: $39.99 Available: Now idea: Silence noisy environments for traveling comfort.

64. Hi-Fi Stereo Headphones Powerful 40mm drivers for deep base and wider dynamic range Robust 9-foot cord and gold-plated plug Padded headband and plush sealed earpads Bulk pack of 40 SKU - K33137 Street Price: $18.99 Available: Now idea: Exceptional sound.

65. Headphones K33084 $39.99 Noise Canceling Headphones Price Point K33137 $18.99 Hi-Fi Headphones Bulk Pack K33436US $79.99 Bluetooth Stereo Headphones Sept Oct Nov Dec Jan 09 Feb MarApr May Jun

66. Marketing Tools Competitive Landscape New Products Flyer Spec sheets Flash demos Website updates Promotional plans PR Plan

67. What we need from you… Expand distribution and placement –2nd tier retailers –Build relationships within current customers: cell phone, automotive, GPS buyers –Telecom accounts Win by showing leadership positioning with the most Works with iPhone certified products

68. Category Sku List

69. Questions?