1. Membership Recruitment and Retention 2008 ITSA State Chapters Strengthening Workshop November 16, 2008

2. ITS Michigan’s Mission Proactively unite Michigan resources for the planning, development, and deployment of ITS. State Chapter supports ITS America’s corporate purpose to promote improved mobility, safety, and clean efficiency through research, development, and implementation of advanced technology.

3. Why did you join a State Chapter of ITS America? Why would others join?

4. What is the Value? ITS Michigan goals: –To promote professional development –Advocate development and deployment of ITS –Conduct chapter activities –Build conditions that promote MI ITS –Educate Michigan stakeholders about benefits –Create network of professionals Is this value?

5. Keys to Effective Recruitment Understand potential members and their needs Know your programs and how they will meet these needs Prepare a membership recruitment and retention plan.

6. Know Your Program Annual and full member meetings held various locations throughout state Board of Directors meetings ITS Michigan Committee involvement Speakers bureau on ITS with presentations Membership in ITSA State Chapter Council ITS Michigan web site ITS Michigan newsletter

7. Infrastructure Infostructure Vehicles Modes Transit Rail Water Commercial Local, state, & federal agencies Telecommunications, Consumer Electronics Mechanical  Electronic and Connected Construction  Operations and JobsWired  Seamless Connectivity Mobile, Safe, and Connected Automotive Industry Relationships Between sectors National and global Member?

8. Membership Classes of Membership –Organizational/corporate membership, $300/$200 ITSA –Individual membership, $50 –Affiliate membership, individual with organizational –Student membership, $25 Hosting and Exhibitor Membership –Host technical meeting or workshop –Exhibit ITS Michigan Annual Conference ($480-$5K)

9. Retain Members through Productive Involvement Networking activities including conference, meetings, seminars, etc. Committee Chairs and roles on each committee Reduced the number of Board meetings from 12 to 6

10. Committees Administrative & Finance –Current and Former Presidents Nominating –Current Vice President Program Coordination –ITS Michigan Annual Meeting –Workshops and Seminars Membership and Outreach Incident Management

11. 2009 ITS Michigan Annual Meeting and Exposition (May 12-13) New directions in government programs Emergency evacuation Vehicle Infrastructure Integration Technology and automotive VII demonstrations (outside venue)

12. ITS Michigan Membership 360 Surveillance Inc 3M Corporation AAA Michigan Advanced Wireless Telecom/Panasonic Alcatel-Lucent Alpha Technologies Ltd. Alps/Alpine Ann Arbor Transportation Authority Atlantic Scientific Corp. Audio Visual Innovations, Inc. Automation Alley Cambridge Systematics Capitol Electronics Inc. Carmanah Technologies Carrier & Gable Center for Automotive Research City of Detroit City of Troy Cohu Electronics Division Comtrol Corporation Connected Vehicle Proving Center Continental Automotive Systems CoreTec Communications, LLC Daktronics Data911 Mobile Computer Systems Delphi Automotive Denso International America, Inc. Detroit Canada Tunnel Corp. Detroit International Bridge-Ambassador Bridge Dunn Engineering Associates Eberle Design, Inc. EIS Electronic Integrated Systems Inc. Encom Wireless Data Solutions, Inc. ESRI EtherWAN Systems, Inc. FHWA - Michigan Section Fiberoptic Display Systems, Inc. Ford Motor Company GarrettCom.Inc. GE MDS General Motors Corp. Global Traffic Technologies Grand Valley Metro Council Hirschmann Automation and Control, Inc. HNTB Hubbell, Roth & Clark Hubbell, Roth & Clark, Inc IBI Group International Fiber Systems/GE International Road Dynamics Inc. Iteris, Inc. Kimley-Horn of Michigan Kittle Group Ledstar Lumecon, LLC Mansell Associates, Inc. McNaughton-McKay Electric (Hirschman) MG Squared Lowering Systems Michigan Tech Research Institute Mixon/Hill, Inc. Motor City Electric Technologies, Inc. Motorola NAVTEQ North America, LLC Open Road Consulting OpTech LLC Parsons Brinkerhoff Michigan, Inc. Parsons Corporation Persis Consulting Company PRC Associates Proxim Wireless Quixote Transportation Technologies, Inc. Receptec Corporation FHWA - Michigan Section Fiberoptic Display Systems, Inc. Ford Motor Company GarrettCom.Inc. GE MDS General Motors Corp. Global Traffic Technologies Grand Valley Metro Council Hirschmann Automation and Control, Inc. HNTB Hubbell, Roth & Clark Hubbell, Roth & Clark, Inc IBI Group International Fiber Systems/GE International Road Dynamics Inc. Iteris, Inc. Kimley-Horn of Michigan Kittle Group Ledstar Lumecon, LLC Mansell Associates, Inc. McNaughton-McKay Electric (Hirschman) MG Squared Lowering Systems Michigan Tech Research Institute Mixon/Hill, Inc. Motor City Electric Technologies, Inc. Motorola NAVTEQ North America, LLC Open Road Consulting OpTech LLC Parsons Brinkerhoff Michigan, Inc. Parsons Corporation Persis Consulting Company PRC Associates Proxim Wireless Quixote Transportation Technologies, Inc. Receptec Corporation

13. See the ITS Michigan video with Governor Jennifer Granholm and automotive industry leaders at the ITS Michigan kiosk