1. Private Ventures for the Public Good A Campaign to Change Opinions and Improve Opportunities to Benefit Education Entrepreneurs and the Students They Serve

2. Threats To Education Industry Gridlocked political process Gridlocked political process Budget shortfalls Budget shortfalls Teacher and public employee union agitation Teacher and public employee union agitation Skeptical and negative news media Skeptical and negative news media Lack of evidence of private sector effectiveness Lack of evidence of private sector effectiveness Heavy-handed, monopolistic practices of public education Heavy-handed, monopolistic practices of public education

3. Anti-Education Industry Rhetoric, Policies In Public Policy and Procurement: In Public Policy and Procurement: I3 Grants are open only to public school districts and non-profit organizations I3 Grants are open only to public school districts and non-profit organizations TN, LA, NJ and other states explicitly prohibit private sector companies from participating in charter school management. TN, LA, NJ and other states explicitly prohibit private sector companies from participating in charter school management. NY allows only faith-based and non-profit organizations to bid on an after-school tutoring program NY allows only faith-based and non-profit organizations to bid on an after-school tutoring program In the News Media: In the News Media: A NY Times columnist refers to Pearson as “the world’s largest for-profit education business.” A NY Times columnist refers to Pearson as “the world’s largest for-profit education business.” The Washington Post emphasizes the involvement of “for-profit” organizations in a local county’s move toward more online learning. The Washington Post emphasizes the involvement of “for-profit” organizations in a local county’s move toward more online learning. A three-part Minneapolis Star-Tribune expose on SES focuses on “the most successful providers... for-profit companies.” A three-part Minneapolis Star-Tribune expose on SES focuses on “the most successful providers... for-profit companies.”

4. Opportunities for Education Industry NCLB created market for school/student improvements: NCLB created market for school/student improvements: Tutoring/Test Prep Tutoring/Test Prep School Turnaround School Turnaround Assessment Assessment Professional Development for teachers/principals Professional Development for teachers/principals Charter school management Charter school management Drop out prevention/recovery Drop out prevention/recovery Private sector offers experienced talent, proven record Private sector offers experienced talent, proven record Investor interest in PreK-12 is heightened Investor interest in PreK-12 is heightened Public K-12 education performance continues to lag Public K-12 education performance continues to lag

5. Education Industry Leadership: The Time is Now Public education needs help Public education needs help Government(s) cannot fix education Government(s) cannot fix education Businesses bring critical resources to PreK-12 public education: Businesses bring critical resources to PreK-12 public education: Innovation Innovation Research & Development Research & Development Capital Capital Scalability Scalability Focus on Customers Focus on Customers

6. Public Ventures for the Public Good: Vision EIA-led, long-term campaign to help create a fairer and more open market for private sector providers of education services and products. EIA-led, long-term campaign to help create a fairer and more open market for private sector providers of education services and products. Components Components Advocacy Advocacy Communications Communications Research Research Professional Development Professional Development

7. Why EIA? 22-year record as the voice and champion of education entrepreneurs, businesses, and investors. 22-year record as the voice and champion of education entrepreneurs, businesses, and investors. Effective advocacy and government relations programs at federal, state and local levels; coalition-building; media relations and public communications; research and reporting on preK-12 industry trends and issues. Effective advocacy and government relations programs at federal, state and local levels; coalition-building; media relations and public communications; research and reporting on preK-12 industry trends and issues. Partnership building-Johns Hopkins University Partnership building-Johns Hopkins University Coordination with other preK-12 associations Coordination with other preK-12 associations

8. Campaign Goals Research – Produce and communicate credible, third- party research on the efficacy of private sector contributions. Research – Produce and communicate credible, third- party research on the efficacy of private sector contributions. Communicate – Raise awareness and understanding of the positive educational and economic impacts of the private-sector among policymakers, public education officials, the news media, and families. Communicate – Raise awareness and understanding of the positive educational and economic impacts of the private-sector among policymakers, public education officials, the news media, and families. Demonstrate – Document and communicate to key stakeholders the best practices of proprietary providers of education products and services. Demonstrate – Document and communicate to key stakeholders the best practices of proprietary providers of education products and services. Advocate – Foster open and fair markets for business opportunities and promote public-private partnerships. Advocate – Foster open and fair markets for business opportunities and promote public-private partnerships.

9. Campaign: Four Pillars ResearchCommunications Professional Development Advocacy

10. Research Pillar Collect, disseminate education industry facts Collect, disseminate education industry facts Economic impact Economic impact Educational impact Educational impact Values, best practices of sector organizations, partnerships Values, best practices of sector organizations, partnerships Expand evidence of effectiveness Expand evidence of effectiveness Stakeholder opinion polling Stakeholder opinion polling Institute on Education Industry (IEI) – EIA collaboration with Johns Hopkins University School of Education Institute on Education Industry (IEI) – EIA collaboration with Johns Hopkins University School of Education Promotion of member accreditation Promotion of member accreditation

11. Communications Pillar Create “one-stop shop” of sector information, knowledge Create “one-stop shop” of sector information, knowledge Website Website Social media channels Social media channels News media materials, spokesperson News media materials, spokesperson Promote and celebrate sector success Promote and celebrate sector success Traditional media relations Traditional media relations Utilize member companies as conduits Utilize member companies as conduits

12. Professional Development Pillar Develop graduate-level courses and degrees for education entrepreneurs Develop graduate-level courses and degrees for education entrepreneurs Collaboration between Institute of Education Industry, Johns Hopkins School of Education, Johns Hopkins Carey School of Business Collaboration between Institute of Education Industry, Johns Hopkins School of Education, Johns Hopkins Carey School of Business Course content Course content Span traditional and non-traditional education sectors Span traditional and non-traditional education sectors Masters, EdD and executive-style seminars Masters, EdD and executive-style seminars Support annual IEI conference Support annual IEI conference Highlight key industry issues; career development Highlight key industry issues; career development Participants from academia, social entrepreneurship, education industry Participants from academia, social entrepreneurship, education industry First conference: Washington, DC, February, 2013 First conference: Washington, DC, February, 2013

13. Advocacy Pillar Outreach and advocacy to government regulators, legislative bodies (federal and state) Outreach and advocacy to government regulators, legislative bodies (federal and state) Ongoing polling of stakeholders Ongoing polling of stakeholders Third-party government relations support Third-party government relations support Focus on federal and state legislation, action: Focus on federal and state legislation, action: Federal – ESEA reauthorization Federal – ESEA reauthorization State – Policy ideas, amendments to ensure fair private sector participation State – Policy ideas, amendments to ensure fair private sector participation

14. What Does Success Look Like? “Agnostic” contracting language “Agnostic” contracting language Federal, state and local governments Federal, state and local governments Proprietary, tax-paying organizations on equal footing with public school districts, non-profits Proprietary, tax-paying organizations on equal footing with public school districts, non-profits Positive movement in awareness, knowledge, opinion Positive movement in awareness, knowledge, opinion Qualitative and quantitative opinion poll data Qualitative and quantitative opinion poll data Superintendents, Title 1 directors, legislators, regulators Superintendents, Title 1 directors, legislators, regulators

15. Campaign Governance and Leadership Strategic Direction Strategic Direction EIA Board of Directors EIA Board of Directors Policy and Communications Committee Policy and Communications Committee Management, Implementation of Programs Management, Implementation of Programs EIA staff EIA staff Partner organizations Partner organizations Fundraising Fundraising EIF providing support for fundraising from individual donors to serve as catalyst for campaign launch EIF providing support for fundraising from individual donors to serve as catalyst for campaign launch

16. Private Ventures for the Public Good: How You Can Help Requested funding based on 2012 company revenue Requested funding based on 2012 company revenue Annual Revenues Annual Fee $0 – $1MM $3,500 $1MM – $5MM $8,500 $5MM – $10MM $13,500 $10MM – $20MM $18,500 Greater than $20MM $25,000 Three-year commitment Three-year commitment Payable to EIA or EIF Payable to EIA or EIF