1. By:

2.  Started in 1997 by Jim Sinnott.  His partner, Al Vanderford officially joined Zodiac Adventures this year.  Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”.  The only non-fishing whale watching company in Depoe Bay.  Started in 1997 by Jim Sinnott.  His partner, Al Vanderford officially joined Zodiac Adventures this year.  Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”.  The only non-fishing whale watching company in Depoe Bay.

3.  Zodiac Whale Watching  Scuba diving trips  Multiple trip options  Videotaping of the trip  “No seasickness” guarantee  Interactive website  Zodiac Whale Watching  Scuba diving trips  Multiple trip options  Videotaping of the trip  “No seasickness” guarantee  Interactive website

4. Joan-E Charters Tradewinds Dockside Charters Joan-E Charters Tradewinds Dockside Charters Three main competitors:

5.  Fast, exciting Zodiac boats.  Less seasickness.  Friendly and knowledgeable boat captains.  No overcrowding on the boats.  Up Close Whale Watching!!!  Fast, exciting Zodiac boats.  Less seasickness.  Friendly and knowledgeable boat captains.  No overcrowding on the boats.  Up Close Whale Watching!!!

6.  Get Repeat Customers  Create a Customer Database  Search Engines  Update web page  Implement New Pricing Strategy  Create a New Brochure  Advertise in Phone Books  Target College Students  Work With Travel Agents & Local Bed & Breakfasts  Get Repeat Customers  Create a Customer Database  Search Engines  Update web page  Implement New Pricing Strategy  Create a New Brochure  Advertise in Phone Books  Target College Students  Work With Travel Agents & Local Bed & Breakfasts

7.  40% of this years customers have been repeats.  Great word-of- mouth advertising.  Cheaper than trying to get new customers.

8.  Benefits: -Can see what advertising media is working. -Can see where most of your customers are coming from. -Contact information.  Benefits: -Can see what advertising media is working. -Can see where most of your customers are coming from. -Contact information.  Costs: $39.95 - Can purchase “My Advanced Database” software from Apple.com - Jim & Al are very computer savvy and can build a database for Zodiac Adventures on their own to save money.

9.  Benefits: -Makes the company easier to find. -Can get more hits on the website. -Can increase profits from more people booking trips.  Benefits: -Makes the company easier to find. -Can get more hits on the website. -Can increase profits from more people booking trips.  Costs: Free! -It does not cost anything for Zodiac Adventures to get there name on search engines -www.yahoo.comwww.yahoo.com -www.msn.comwww.msn.com

10.  Benefits: -Nicer looking home page. -Counter to check how many hits they get. - More interactive.  Benefits: -Nicer looking home page. -Counter to check how many hits they get. - More interactive.  Costs: Free! -Jim & Al already update their own web page. -Making changes should be simple, fast, & inexpensive.

11.  Benefits: -Increased sales from families. -Less bartering on prices for kids.  Benefits: -Increased sales from families. -Less bartering on prices for kids.  Costs: - Lower profit margin on kids/seniors. New Prices ½ hr.1hr.1 ½ hr 2hr. Adults $15$25 $35 $45 Kids$11$20 $28 $38 (under 11 & over 65)

12.  Benefits: -More information. -Eye-catching. -Can be placed up and down the coast line.  Benefits: -More information. -Eye-catching. -Can be placed up and down the coast line.  Costs: -More expensive. $431 for 1000 brochures vs. $75 for 2000. - Traveling expenses.

13.  Benefits: -Get regional advertising in “Coastal” sections. -Keep up with the competition. -Long advertising life.  Benefits: -Get regional advertising in “Coastal” sections. -Keep up with the competition. -Long advertising life.  Costs: -Expensive $566.40 a year to advertise in one phone book for a ¾” tall, 1 column wide ad with 5 lines of text.

14.  Benefits: -Advertise before busy Spring/Summer holidays. -They are in our target market.  Benefits: -Advertise before busy Spring/Summer holidays. -They are in our target market.  Costs: -Fairly inexpensive, roughly $30 per paper per year. -Limited reach.

15.  Benefits: -Offers people a package deal with a hotel, whale watching, and other coastal activities. -Can reach the customers in our target market because they are more likely to stay at bed and breakfasts.  Benefits: -Offers people a package deal with a hotel, whale watching, and other coastal activities. -Can reach the customers in our target market because they are more likely to stay at bed and breakfasts.  Costs: -Travel agent gets 15% of the total profit for each customer they send to Zodiac Adventures ($3.75 per adult). -Hard to get nice hotels and bed and breakfasts to stock your brochures.

16.  Yearly Ongoing Costs: $70,584  Yearly Average Revenue: $69,310  Yearly Ongoing Costs: $70,584  Yearly Average Revenue: $69,310

17.  Projected Costs of Implementation :$2420.35.  To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.  Projected Costs of Implementation :$2420.35.  To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.

18. In Conclusion… In the words of Jim and Al: “Whale Watchers get more tail!”

19. Any Questions??