1. AENEAS Attaining Energy Efficient Mobility in an Ageing Society UITP Light Rail Committee Dublin October 16-17 Ragnar Domstad, project Ambassador Based on presentation by project leader Matthias Fiedler, Rupprecht Consult

2. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 What is AENEAS?  Attaining energy-efficient Mobility in an Ageing Society  Start August 2008  Duration 34 months  Sponsored by „Intelligent Energy Europe“ Programme of EACI (Executive Agency for Competitiveness and Innovation)

3. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS – 12 partners Krakau Odense Salzburg München Donostia - San Sebastián

4. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Who participates in AENEAS? – 12 partners  Rupprecht Consult (Coordinator), DE  REC - Regional Environmental Centre for Central and Eastern Europe (Dissemination), HU  EMTA - European Metropolitan Transport Authorities, FR  AGE – The European Older People’s Platform, BE  City of Donostia – San Sebastián, ES  City of Krakow, PL  City of München, DE  Green City, DE  Münchner Verkehrsgesellschaft (Public Transport), DE  City of Odense, DK  Salzburg AG Stadtbus, AT  Zentrum für Generationen und Barrierefreiheit, AT (Center for Generations and No Barriers)

5. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Why is AENEAS necessary?  A „car generation“ enters senior age  Longer fit & mobile  Society structure is changing  Need for attractive alternatives to the automobile – emotions also have to be taken into account  „The Seniors“ as a uniform target group doesn´t exist  Big difference between people of 55 and 85 years of age  Cultural background (migration)  Life style and expectations

6. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Why is AENEAS necessary?  So far, there has been a strong focus on investments (provisions for disabled – free from barriers) – „soft“ barriers and the non- automotive mobility has been lagging behind  Older people should be able to use alternatives to the car but they should also like to do it – „enabling and encouraging“!  Marketing and accessibility as „natural enemies“?  Cities and Public Transport companies look for concrete examples to take after

7. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 How does AENEAS work?  “People on the other side of working age”- Ageing as a process  City mobility in focus: All energy efficient means of transport and mobility concepts will be looked at  Strategic goal: Multimodal Seniors – Active, independent and lasting mobile  The 5 AENEAS cities develop „soft“ measures which enable and promote energy efficient mobility  These concepts will be tried in other cities

8. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 How does AENEAS work?  General challenges:  The traffic system must be adapted to the demographic changes ( also understand users)  Readiness and abilities of ageing persons to use transport alternatives need to be developed  But: Classic mobility management cannot be converted 1:1! Paul Bickelbacher

9. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Soft measures  Concrete application of soft measures: e.g. mobility management, awareness raising, training, mobility days  Focus on energy-efficiency without neglecting other aspects (attractiveness, cost savings, or health benefits)  Achieve modal shift  Promote innovative schemes – including walking, cycling and Carsharing  Foster clean, energy-efficient and safe urban mobility  Positively influence abilities of older people to live healthy and independently Green City

10. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 “Good Practice Exchange Ring”  “Exchange” of successful concepts for implementation in partner cities and beyond  European transfer via dedicated training units for transport practitioners and urban planners  Other “transfer tools”, e.g. internet, high-quality paper documents (dissemination crucial)  Practical lessons and expert advisors  At least 50 cities directly involved  creation of a network with wider European outreach  create an active network (“living organism”)  also create a knowledge basis on demographic change and sustainable urban transport

11. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Dissemination and communication  Best practice collection and dissemination  study tour catalogue, good practice implementation guide, brochures, internet and events  Dialogue and interactivity between internal and external stakeholders  Innovative elements (e.g. public debate, ambassador)  Involvement of senior citizens (participatory activities crucial) Kerstin Langer

12. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS – aiming at visible impact  Responding to users’ needs with concrete action (example to others)  Helping cities to find the right answers to challenges  Responding to EU policy aims (energy, transport)  Create awareness for the (future) dimension of the challenge  Bring together right people from across Europe  becoming “THE” European project on older people and sustainable mobility

13. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Donostia – San Sebastián  Very compact city  180,000 inhabitants  Hilly topography – lifts and escalators are part of the public transport system  Promotion of walking & cycling since more than 10 years  Participation in the EC’s CIVITAS+ programme

14. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Donostia – San Sebastián: Local Activities  Promote walking among older people  Improve pedestrian conditions by eliminating obstacles and dangerous elements  Workshops and walking campaign reaching 2,000 people  New lifts and escalators  Adapting public transport services for older people  Smaller vehicles, more flexibility  Training for bus drivers  Workshops to promote public transport among the elderly + information campaign  Older people and road safety  Training programme for older people  Detect black spots and remove them  Monitoring and evaluation system on road accidents of older people

15. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Kraków  Second largest city in Poland  760.000 inhabitants  High PT usage  Participation in CIVITAS-II EU- programme

16. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Kraków : Local activities in AENEAS  Service staff at important PT transfer points  Assistance when boarding  Information and advice  Safer PT for seniors  Improved safety in buses and trams  Awareness campaign for young persons  Information- and marketing campaign  Propaganda for more walking, bicycling and PT usage  10.000 persons  5 workshops with seniors

17. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities München (Munich)  1,3 million inhabitants – 310.000 seniors  Good standard in PT  Team for mobility management  (3 persons)  MVG (PT) and Green City (environmental organisation) as further partner

18. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities München: Local activities in AENEAS  Mobility management and direkt marketing  Multimodal – incl. carsharing, walking and cycling  5.000 persons will be contacted, 1.000 persons will be more involved in direct marketing  Elektronic medias and Travel information  Internet cannot replace personal advice but can limit it  Training for older people – use of Internet for Travel planning, Ticket vending machines, mobility offers with high extent of automisation: public bicycles, carsharing  Ca. 250 persons,  Mobility training for older peple  Training programme with theory as well as practical applications PT, walking and cycling  Traffic safety and animation how to use it

19. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local activities in the cities Odense  3 rd City in Denmark (190,000 inhabitants)  Capital of Funen Island  High share of cycling  Policy for the Life of Senior Citizens (2007)  New Vision for Public Health (2007)  Participation in the CIVITAS-II programme

20. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local Activities in the cities Odense: Local Activities in AENEAS  Walking campaign for 5,000 people  Encourage older people to walk instead of using cars  Foster public health  Walk-/ Runabout arrangement for 2x2,500 people  Mobility in urban area  Promotion of walking as a serious mode  Walking routes in the city centre  Guided cycling tours for the elderly  Promote cycling among older people  Guided tours incl. training elements

21. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local Activities in the cities Salzburg  150.000 inhabitants – third city in Austria  Austrian „Cycling capital“ and well developed PT (trolley bus, S- Bahn)  Two local partners: Stadtbus and ZGB  Activities related to mobility for seniors since 2004

22. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 Local Activities in the cities Salzburg: Local Activities in AENEAS  Mobility management for seniors  Marketing, Information and communication campaign  Mobility Days  Ca 10.000 persons should be approached  Training for passengers and bus drivers  Make it possible for older people to use PT according to their needs  Seniors: small groups, ca 8 activities per year  Bus drivers: Awareness of needs for older passengers  „Salzburg erfahren“ – „Experience Salzburg“  Brochure with the most important sights, anecdotes etc. Along the main bus lines  Heavy involvement of older people when going through measures  Edition ca. 5.000

23. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS – aiming at visible impact  Responding to users’ needs with concrete action (example to others)  Helping cities to find the right answers to challenges  Responding to EU policy aims (energy, transport)  Create awareness for the (future) dimension of the challenge  Bring together right people from across Europe  becoming “THE” European project on older people and sustainable mobility

24. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 How can I be part of AENEAS?  Create a European network of cities and organizations  Focused training workshops for practical use  National and regional activities  Supervision and Good-Practice  Newsletter and Internet

25. AENEAS Auftaktkonferenz, Salzburg 16. September 2008 AENEAS Thank you for your attention! www.aeneas-project.eu project leader: m.fiedler@rupprecht-consult.eum.fiedler@rupprecht-consult.eu ambassador: ragnar.domstad@gmail.comragnar.domstad@gmail.com