1. Echo Backup “Cost-Effective Backup Software for Private Networks” Presented by the Blue Team 5 April 20121 Milestone Presentation Echo Backup

2. About the Team Problem Definition Customer Base Solution Work Breakdown Structures Sitemap and GUI Mockups Risks Costs Conclusion Outline 5 April 20122Echo Backup

3. Team Leadership 5 April 20123Echo Backup James TateProject Manager Justin BrunelleMitre Mentor

4. Team Membership 5 April 20124Echo Backup Will RossSoftware Engineering Alan CarwileDocumentation

5. Team Membership 5 April 20125Echo Backup Tom StaleyRisk Analysis Patrick ReynoldsWeb Development

6. Team Membership 5 April 20126Echo Backup Shane BrennanMarketing Chris FeatherstonSoftware Engineering Sarah ZeilRisk Analysis

7. Data Loss Data loss is catastrophic. – Photographers can lose priceless photographs. – Accountants can lose years of financial records. – The costs of not being able to conduct business at full capacity can be astronomical. A backup solution that takes advantage of existing network resources is needed. 5 April 20127Echo Backup

8. Data Integrity Most backup solutions require additional hardware or storage media. Echo Backup saves backups on other nodes of a local area network. – No additional hardware costs – Data is readily available – Fewer security concerns due to onsite data 5 April 20128Echo Backup

9. Frequency of Data Loss 70% of small firms that experience major data loss go out of business within a year. 2 A 2009 survey by Kroll Ontrack polled IT managers from 945 companies. 1 – 49% of all IT managers reported a data loss situation in the two years prior. – 36% felt that data loss could have a significant impact on their business. – “An alarming 49 percent of small companies stated that they fail to back up their data on a daily basis.” – 45% of companies with 50 or less employees have no backup plan. 5 April 20129 From Tech Managers Often Underestimate Impact of Data Loss 1 Impact on U.S. Small Business of Natural & Man-Made Disasters 2 Echo Backup

10. From Data Loss and Hard Drive Failure: Understanding the Causes and Costs 3 Causes of Data Loss 5 April 201210Echo Backup Routine backups are the best practice to manage drive failure and instability.

11. Impact of Data Recovery If no backups were used and the hard drive is intact, data can sometimes be recovered. The cost of data recovery can vary widely and depends on – Severity of damage – Urgency – Parts required – Size and type of storage media Recovery following a data loss episode is expensive. If the data cannot be recovered, it is permanently lost and the costs can be significantly higher. From Data Loss and Hard Drive Failure: Understanding the Causes and Costs 3 5 April 201211Echo Backup

12. Typically one to two dozen computers 7 Lack dedicated IT support 7 Much smaller budgets than Enterprise Need for security and encryption Over 50% wary of online solutions 8 Small Businesses 5 April 201212 From Designing and Building the Best Small Office Network From the Ground Up 7 The Universe of Corporate PC Backup Options 8 Echo Backup

13. 94% of computer users risk losing their data 5 Only 6% of users have adequate backup Users have irreplaceable files (pictures, video) Users are not always technically savvy Consumer Home Networks 5 April 201213 From 4 th Annual Backblaze Data Backup Study Finds 94% of People Risk Data Loss 5 Echo Backup

14. Computers Per Home Network 5 April 201214 From The Complex & Surprising Anatomy of a Home Network 6 Echo Backup 83% of homes have three or more computers

15. Current Solutions Dedicated hardware – Expensive Additional local storage – Optical media Fragile High maintenance – External disks Expensive – Flash storage Expensive Easy to misplace Cloud backups – Monthly fee and bandwidth usage 5 April 201215Echo Backup

16. Problem Without Solution 5 April 201216 Small business or home user needs data on a PC. Users attempts to access files. Something is wrong with the needed data. Many causes. Bottom line is the file is missing or not in the state the user wanted. User has no backup. Data might be able to be recreated but this takes time. Irreplaceable data is gone forever. Businesses lose money due to lost records. Personal anguish has occurred. Echo Backup

17. Echo Backup aims to provide cost-effective, easy to use and reliable backups to home, small and medium-sized LANs. Solution Objective 5 April 201217Echo Backup

18. To meet this objective, Echo Backup must Not be susceptible to a single point of failure Be inexpensive Have no recurring fees Use only existing hardware Not need WAN access Be easy for untrained staff to use Give peace-of-mind to owners, operators, and users Optionally make use of centralized management Solution Characteristics 5 April 201218Echo Backup

19. A simple LAN with four devices Clients subscribe to a channel to listen for neighbors How it Works 5 April 201219Echo Backup

20. One client sends a hello to all nodes on the LAN. How it Works (cont.) 5 April 201220Echo Backup

21. Nodes running Echo Backup respond with their own hellos. Direct connections are created between nodes. How it Works (cont.) 5 April 201221Echo Backup

22. Backups of machine A are made on machines B and C. Various “smart” algorithms determine how much data to save on each node. A B C How it Works (cont.) 5 April 201222Echo Backup

23. 5 April 2012Echo Backup23 How it Works (cont.) The data on the user’s PC is missing or damaged. The user accesses the recovery interface of Echo Backup to restore data from a desired point in time.

24. 5 April 2012Echo Backup24 How it Works (cont.) If the user’s computer is completely unusable, he or she can recover data from any other node on the LAN.

25. 5 April 2012Echo Backup25 Backup Algorithm Data needs to be backed-up. The data is combined into a stream. The stream is compressed. The chunks are distributed to network nodes. The chunks are encrypted for storage and again for network transmission. The stream is broken into chunks.

26. Benefits – Simple interface – Data integrity – Low cost – No need for additional hardware – Easy node additions Caveats – May be easy, but yet another interface to learn – Installation management may be cumbersome for larger networks – Highly dynamic nodes (laptops, etc) may pose problems Benefits & Caveats to the Consumer 5 April 201226Echo Backup

27. Problem Solved with Echo Backup 5 April 201227 User has Echo Backup. Data problem is discovered. Echo Backup was previously used to create a redundant LAN backup plan. Echo Backup ensures up-to-date backups are available from multiple sources. Echo Backup allows user to go back to a working state where all data is present and usable. Virtually no time, money, or anguish occurred. Echo Backup runs in the background keeping backups current. Echo Backup

28. Major Functional Component Diagram 5 April 201228Echo Backup

29. Milestones 5 April 201229Echo Backup Echo Backup SoftwareSupportInterfacesHardware

30. Software Milestones 5 April 201230Echo Backup Software NetworkStorageAIUIGeneral

31. Software -> Network 5 April 201231Echo Backup Software StorageAIUIGeneral Data Transmission Encryption Node Discovery Network

32. Software -> Storage 5 April 201232Echo Backup Software AIUIGeneral Indexing Encryption Compression NetworkStorage

33. Software -> User Interfaces 5 April 201233Echo Backup Software AIGeneral Management GUI End User GUIs NetworkStorageUI

34. Software -> Artificial Intelligence 5 April 201234Echo Backup Software General Scheduling Data Discovery Storage Multiplexing NetworkStorageUIAI

35. Software -> General 5 April 201235Echo Backup Software Design / Modularization Mac / Unix / Windows NetworkStorageUIAIGeneral

36. Interface Milestones 5 April 201236Echo Backup Interfaces End-User to Node End-User to Support Node to Network

37. Interface -> End-User to Node 5 April 201237Echo Backup Interfaces End-User to Node End-User to Support Node to Network Backup Scheduling Prioritize Data Partition Data to Preferred Nodes Initiate Backup Retrieval

38. Interface -> Node to Network 5 April 201238Echo Backup Interfaces End-User to Node End-User to Support Node to Network Broadcast Data to Networked Nodes Store Data Locations in Index Table Search Index Table for Data Locations Retrieve Data from Networked Nodes

39. Interface -> End-User to Support 5 April 201239Echo Backup Interfaces End-User to Node End-User to Support Node to Network Contact Support Staff Submit Ticket Request On-site Support Initiate Chat Support

40. Support Milestones 5 April 201240Echo Backup Support Ticket System (TS) (SaaS) Support Staff On-site Support (Customer Pays) Instant Message / Chat Support (FOSS) Knowledge Base Telephone TS Integr. - Free Mobile Apps Included in TS (Tech Support on the go) Email TS Integr. - Included Custom Rules

41. Hardware Milestones 5 April 201241Echo Backup Development Server Test Hardware Staff Workstations UpdatesWebsites DNS, SSL Web Server(s)Servers Co-location Hardware

42. GUI Site Map 5 April 2012Echo Backup42 Echo Backup Node SetsScheduler Backup Status Memory Report

43. Node Sets 5 April 2012Echo Backup43 Node Sets Usage Percentage Setting Modify Existing Node Set Discover Nodes Redundancy Setting Select Nodes in Set Save Node Set

44. Scheduler 5 April 2012Echo Backup44 Scheduler New Schedule Modify Existing Backup Schedule Starting Date and Time Backup Frequency Node Set to Backup Save Backup Schedule

45. Backup Status 5 April 2012Echo Backup45 Backup Status View Status of Backups Run Individual or all Backups Now Last Successful Backup Date and Time Next Schedule Backup Date and Time

46. Node Sets 5 April 2012Echo Backup46

47. Scheduler 5 April 2012Echo Backup47

48. Backup Status 5 April 2012Echo Backup48

49. Memory Report 5 April 2012Echo Backup49

50. Competitor Features Echo Backup’s competitors are divided into three groups. The groups are online backup services, online storage, and backup software. Backup software competitors are feature rich. Online backup competitors are feature limited. Online storage competitors are more geared toward sharing. Full feature listing of the competition can be found in the competition matrices.competition matrices 5 April 201250Echo Backup

51. Echo Backup Features Echo Backup will provide all those features and will also provide: – Automatic backup source selection – Backup to LAN nodes – SMART drive scanning – Restore from any networked node – Mac, Linux, and GNU OS support – Trusted and non-trusted node listings – Remote, centralized management – Automatic node detection – Bandwidth and storage throttling – Data to node multiplexing 5 April 2012Echo Backup51

52. Top Competitors and Echo Backup Pricing Top competitor backup software such as NovaBACKUP, DT Utilities PC Backup, Genie Backup Manger, and Aronis True Image ranges from $44.95 - $49.99. Top competitor online service such as SugarSync, SafeSync, SOS Online Backup, and Jungle Disk charge monthly fees based on how much backup data you have. ZipCloud is $9.95 for unlimited storage. Online storage companies claim to be “free” but actually use auto-delete, are free only if you do not exceed a certain amount of data, or delete data after the account has been inactive for a certain period of time. Echo Backup will be $39.99 for a household license. A volume license will be available for business owners and the price is to be determined. Return on Investment: Echo Backup pays for itself many times over for even one data recovery. 5 April 2012Echo Backup52

53. Risk Matrix 5 April 201253Echo Backup T1 - Mobile nodes T2 - Security T3 - Compatibility T4 - Available storage space for backups C1 - Customer skill level S1 - Over schedule F1 - Over budget

54. Risk Definitions 5 April 201254Echo Backup Technical Risks: T1 - Mobile network nodes will be frequently entering and exiting the network, possibly taking backup data with them. T2 - The data needs to be properly secured. Mitigation - Use encryption (SSL) whenever data is transferred over a network, and allow an additional option for encryption passwords set by the user. T3- The software might not be compatible with every customer’s system. Mitigation - Have a developer on staff for each major operating system. T4 - A large number of backups could reduce the amount available space remaining for the owner of each node to use. Mitigation - The user at each node will designate a certain amount of space to be used for backups.

55. Risk Definitions 5 April 201255Echo Backup Customer Risks: C1 - Customers might not be knowledgeable enough to fully utilize our product. Mitigation - Make the software intuitive and offer support, training, and documentation on the use of our product. Schedule Risks: S1 - The project might take longer than scheduled. Financial Risks: F1 - The project might go over budget.

56. Milestone Chart 5 April 201256Echo Backup

57. Gantt Chart 5 April 201257Echo Backup

58. Salary Costs 5 April 201258Echo Backup *Salary Sources: www.glassdoor.com Position Staff CountSalary* Hourly Rate Development Hours Development CostCost (1 year) Project Manager1$84,000$40.382,080$84,000 Software Engineer2$75,000$36.061,400$100,962$125,481 Web Developer1$75,000$36.06400$14,423$75,000 System Administrator1$78,000$37.502,080$78,000 Support Technician2$48,000$23.08112$5,169$50,585 Total$282,554$413,065

59. Combined Costs 5 April 201259Echo Backup ItemFirst Year Cost Staff Salaries$413,000 Overhead$165,000 Development Server$8,000 Web Servers$12,000 Test Hardware$10,000 Staff Workstations$12,000 Support Tools$10,000 Total$630,000 *Salary Sources: www.glassdoor.com

60. Conclusion The milestones are clear and attainable. The budget and schedule are reasonable. Echo Backup can come to fruition: – On time. – On budget. – Solving the need for cheap, reliable LAN backups. 5 April 201260Echo Backup

61. References 1.Ko, Carol. Tech Managers Often Underestimate Impact of Data Loss. June 21, 2009. (http://www.pcworld.com/businesscenter/article/167077/tech_managers_often_underestim ate_impact_of_data_loss.html). February 26, 2012. 2.HP and Score: Counselors to America’s Small Business. Impact on U.S. Small Business of Natural & Man-Made Disasters. 2007. (http://www.edwardsinformation.com/content/ImpactofDisaster.pdf). February 26, 2012. 3.Smith, David M. and Williams, Michael L. Data Loss and Hard Drive Failure: Understanding the Causes and Costs. 2010. (http://www.deepspar.com/wp-data-loss.html). February 26, 2012. 4.Pinheiro, Eduardo, Weber, Wolf-Dietrich, and Barroso, Luiz Andre. Failure Trends in a Large Disk Drive Population. February 2007. (http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com /en/us/archive/disk_failures.pdf). February 26, 2012. 5.PRWEB. 4 th Annual Backblaze Data Backup Study Finds 94% of People Risk Data Loss. July 12, 2011. (http://www.prweb.com/releases/prweb2011/7/prweb8638582.htm). February 26, 2012. 5 April 201261Echo Backup

62. 6.Rusen, Ciprian Adrian. The Complex & Surprising Anatomy of a Home Network. April 4, 2011. (http://www.7tutorials.com/complex-often-surprising-anatomy-home-network). February 26, 2012. 7.Breeding, Marshall. Designing and Building the Best Small Office Network From the Ground Up. (http://www.networkcomputing.com/netdesign/soho1.html). February 26, 2012. 8.Dines, Rachel; Kane, Christian. Update Q4 2010: The Universe of Corporate PC Backup Options. November 18, 2010. 9.US Department of Labor (USDL). Labor Force Statistics from the Current Population Survey. February 26, 2012. 10.glassdoor. “An indies look at jobs and companies.” www.glassdoor.com References 5 April 201262Echo Backup

63. Questions? Thank You for your Attention and Time 5 April 201263Echo Backup