1. The Orpheum Theatre “Where the best new movies meet the good old days.” McKenna Mielke SBM 338 Fall 2010

2. Advertising Strategy Main Challenge: ‘Non-Profit’, Size Main Tactic: To persuade potential customers that the historic location, affordable prices make the Orpheum Theatre worth the wait. Market the Theatre, not the Movies

3. Campaign Proposal Target Audience: History enthusiasts, families, people who want to ‘buy local’ Strengths: Unique atmosphere, low prices, few previews, historic building Weaknesses: Size, long waits for movies to arrive, hours of operation

4. The Competition Carmike Cinemas, Great Falls, Montana – Strengths: Selection, Hours of Operation, Speed – Weaknesses: Expensive, Crowded, Previews

5. Unique Selling Proposition(s) History Affordability Hometown Pride

6. AD 1

7. Newspaper Ad

8. AD 3

9. Brochure (Outside)

10. Brochure (Inside)

11. Radio Ad In Conrad you’ll find a quiet little theatre with big personality just off the corner of Main Street and Fourth Avenue. But it’s inside the Orpheum where you’ll find the intersection of today’s best films and yesterday’s elegance. Affordability, history, and hometown pride, what do YOU see in the Orpheum?

12. TV Commercial Storyboard

16. Postcard

17. Yellowpage Ad

18. Billboard

19. Website Home History

20. Website About Us Showtimes

21. Website Contact Us Map

22. Promotional Objects Calendar & Microwave Popcorn

23. Booth Layout

24. Trifold

25. International Ad (Australia)

26. Business to Business Postcard

27. The End The threads: The visual of the “O” Black Font choices