1. 1 © Copyright 2009 EMC Corporation. All rights reserved. Agenda Storing More Efficiently  Storage Consolidation  Tiered Storage  Storing More Intelligently

2. 2 © Copyright 2009 EMC Corporation. All rights reserved. Why Storage Consolidation Simplify current storage infrastructure

3. 3 © Copyright 2009 EMC Corporation. All rights reserved. Storage Consolidation - Before

4. 4 © Copyright 2009 EMC Corporation. All rights reserved. Storage Consolidation - After

5. 5 © Copyright 2009 EMC Corporation. All rights reserved. Tiering Storage

6. 6 © Copyright 2009 EMC Corporation. All rights reserved. 2009: Shipping All New Platforms Industry’s newest mid-tier architecture CLARiiON CX4 Industry’s newest unified storage architecture Celerra NS Industry’s newest high-end architecture for physical environments Symmetrix DMX-4 Industry’s only high-end architecture purpose built for virtualized data centers Symmetrix V-Max

7. 7 © Copyright 2009 EMC Corporation. All rights reserved. 2009…with All the Latest Storage Capabilities CLARiiON CX4Celerra NSSymmetrix DMX-4Symmetrix V-Max FLEXIBLE CONNECTIVITY: DEDICATED PROTOCOLS OR UNIFIED CAPACITY SCALABILITY: ~1,000’S OF DISKS IN A SINGLE SYSTEMS IN THE ARRAY TIERING: FLASH DRIVES, FIBRE CHANNEL, SATA REPLICATION: LOCAL AND REMOTE REPLICATION OPTIONS SIMPLE, EFFICIENT MANAGEMENT: VIRTUAL PROVISIONING, QOS DATA MOBILITY: VIRTUAL LUN, HETEROGENEOUS COPY OVER SAN

8. 8 © Copyright 2009 EMC Corporation. All rights reserved. Tiered Storage Management CLARiiON CX4Celerra NSSymmetrix DMX-4Symmetrix V-Max Platform Based Tiering Capabilities Tier 0 Tier 1 Tier 2 Tier 3 Tier 0 Tier 1 Tier 2 Tier 3 Tier 0 Tier 1 Tier 2 Tier 3 Tier 0 Tier 1 Tier 2 Tier 3

9. 9 © Copyright 2009 EMC Corporation. All rights reserved. Tiered Storage Management CLARiiON CX4Celerra NS Symmetrix DMX-4 / V-MAX Symmetrix Priority Controls Virtual LUN Technology Dynamic Cache Partitioning Navi QoS Manager Virtual LUN Technology Virtual Provisioning Symmetrix Optimizer Virtual Provisioning Automated Volume Management Celerra Virtual Provisioning Celerra FileMover Fibre Channel and SATA Intermix Software Based Tiering Capabilities

10. 10 © Copyright 2009 EMC Corporation. All rights reserved. Response Time Millisecond 0 5 10 15 20 25 30 35 40 45 50 55 60 Workload – IOPs 05001000150020002500 15K FC Drives Flash Drives Shatter Performance Barriers Unprecedented application performance characteristics  +30x IOPS improvement  10x faster response time  38% less power per drive  98% less power per IO  58% less weight per TB  No moving parts for high reliability OLTP Workload

11. 11 © Copyright 2009 EMC Corporation. All rights reserved. Acquisition $ 17% Lower Cost Through Tiering 55 TB 244 x 300 GB 15K FC Disks 55 TB 136 x 300 GB 15K FC Disks 8 x 73 GB EFD 32 x 1 TB SATA 60% more drive IOPS And more aligned with workloads 28% fewer drives 176 EFD + FC + SATA vs. 244 FC 21% less power and cooling + More efficient use of space 17% lower drive costs + Reduce maintenance and software costs Usable Protected Capacity – RAID 3 +1 and…

12. 12 © Copyright 2009 EMC Corporation. All rights reserved. Device activity reports identify target devices for flash and SATA Identifying Flash and SATA Targets D8C46D2704C6D73D8A44C2EE4A63565A3BF296F8E38577CB73F6B36279FFA5EBADC92D22DEFF0DF9914D0144D13C9134512C1123E11BA113610B2 102F0A601A 220 210 200 190 180 170 160 150 140 130 120 110 100 90 80 70 60 50 40 30 20 10 0 Flash drive targets SATA Disk targets Devices Total IOPS (Maximum)

13. 13 © Copyright 2009 EMC Corporation. All rights reserved. Virtual LUN for Fast and Transparent Volume Migrations  Executes and monitors migrations across drive and RAID types  Supports QoS capabilities to maintain performance levels  Available across all EMC storage platforms Flash Fibre Channel SATA V-LUN “In the array” mobility to support storage tiering requirements

14. 14 © Copyright 2009 EMC Corporation. All rights reserved. Fully Automated Storage Tiering: FAST  Enables the use of the latest drive technologies  Optimizes both performance and cost  Planned support across all EMC platforms FAST Automates movement and placement of data-based changing needs Tier 1 Tier 2 Tier 3

15. 15 © Copyright 2009 EMC Corporation. All rights reserved. Today’s Storage Challenge FAST: Storage Tiering Strategies Tomorrow’s Solution with FAST Tomorrow’s Solution 2x more energy 67% more footprint 10-15% less energy 33-67% less footprint 10x more capacity in five years

16. 16 © Copyright 2009 EMC Corporation. All rights reserved. Storing More Intelligently: EMC Information Infrastructure  Customer Challenge: Managing Growth  EMC Solution: Storing More Intelligently

17. 17 © Copyright 2009 EMC Corporation. All rights reserved. External Storage – PB Shipped (Source: IDC) Managing Growth 0 1,000 PB 2,000 PB 3,000 PB 4,000 PB 2003200420052006 3,235 PB 2,075 PB 1,295 PB 840 PB 56% CAGR 0 5,000 PB 10,000 PB 15,000 PB 20,000 PB 2003200420052006 3,235 PB 2,075 PB 1,295 PB 840 PB 2007200820092010 5,047 PB 7,873 PB 12,283 PB 19,161 PB 56% CAGR  Store More Then: Now:  Store More Intelligently!

18. 18 © Copyright 2009 EMC Corporation. All rights reserved. EMC Keys to Store More Intelligently 1.Classified data and deploy tiered storage 2.Create an active archived 3.Reduce/eliminate redundant data 4.Transform backup and recovery : retain, replicate, recover 5.Use space saving snapshot to reduce capacity requirements 6.Optimize for virtual environments

19. 19 © Copyright 2009 EMC Corporation. All rights reserved. Classified Data and deploy tiered storage Deploying tiered storage provides the needed framework and processes to maintain information on the “right storage type” at the “right time”

20. 20 © Copyright 2009 EMC Corporation. All rights reserved. Service Level Catalog – Customer Sample Alignment Attributes Tier 1Tier 2Tier 3Tier 4 SchemeSpecification Primary Storage Guaranteed performance Performance throughput per port (I/O sec) 5,000+Up to 5,000Up to 3,500Up to 1,500 Response time (ms)< 8ms7-14ms12-30ms Availability Maximum unplanned downtime per year (minutes) < 26.5 < 52.5 < 263 Archiving Storage Performance Response time< 1 second < 24 hours Throughput<= 300 Mbps<= 700 Mbps<= 280 Mbps AvailabilityMaximum downtime (yr)< 5.25 minutes< 52.56 minutes< 175.2 hours Retention and disposition Retention period< 30 years< 10 years< 3 years Data shredding complianceYesNo AccessibilityRead/annual access frequency< Hourly Daily Data integrityGuarantee of authenticityYesNo OffsiteRecovery point objective< 1 minute< 28 hours< 38 hours Operational Recovery Recovery classification Complete application restore File or file system restore Operational recovery point objective Amount of data loss1 hour24 hours 30 days Operational recovery time objective Time required for recovery< 30 minutes 7 GB/minute.5 GB/minute RecoverabilityAbility to recover backed up data100% 98%95% Retention periodLength of time that data is retained2 hours24 hours3 Weeks15 months Disaster Recovery Disaster Recovery Point Objective (RPO) Amount of data loss0 minutes< 4 hours24-48 hours Disaster Recovery Time Objective (RTO) Time required to restore data< 2 hours<12 hours< 48 hours<72 hours

21. 21 © Copyright 2009 EMC Corporation. All rights reserved. Create an active archived

22. 22 © Copyright 2009 EMC Corporation. All rights reserved. Reduce/eliminate redundant data

23. 23 © Copyright 2009 EMC Corporation. All rights reserved. Transform backup and recovery : retain, replicate, recover

24. 24 © Copyright 2009 EMC Corporation. All rights reserved. Use space saving snapshot to reduce capacity requirements

25. 25 © Copyright 2009 EMC Corporation. All rights reserved. Optimize for virtual environments 2009 Forrester Storage Choices For Virtual Server Environments

26. 26 © Copyright 2009 EMC Corporation. All rights reserved.  Classify and tier Archive Data Backup Data Clones  Archive inactive data  Streamline backups  Eliminate redundant data  Utilize snaps for incremental changes Storing More Intelligently Remote Volumes  Virtualize servers Snaps Production Data Tier 3 Tier 2 Tier 1  EMC Classification Services  Symmetrix, CLARiiON, Celerra  Centera, Xtender Family, Celerra File Archiver, Infoscape  Avamar, Single Instance Store  EMC Disk Library, NetWorker  TimeFinder/Snap, SnapView, SnapSure  VMware, Rainfinity, EMC Virtualization Services