1. Kate Smith Department for Environment, Food and Rural Affairs United Kingdom www.brdo-co2nference.net Act on CO2

2. Kate Smith Public Engagement Team Department for Environment, Food and Rural Affairs United Kingdom

3. 3 Climate change awareness and business opportunities Surveying consumer attitudes Climate Change Communications Initiative ‘Act on CO 2 ’ campaign – Partnerships – Carbon calculator – Code of best practice for carbon offsetting

4. 4 Know your audience People are more aware of climate change than ever before 97% are aware 81% are concerned about the impact of climate change in the UK People care about climate change and are prepared to take responsibility to change their lifestyle 76% agree they personally contribute to CO2 emissions 60% claim to already be taking personal action to limit climate change But they are confused about how they cause climate change and how they can have an impact Only 26% feel that they can personally have an influence on limiting climate change

5. 5 Climate Change Communications Initiative Aim: to change attitudes in a positive way so people are ready to take action Climate Challenge Fund – 83 projects – £8.5m over 18 months Youth Champions Tools – www.climatechallenge.gov.uk – 2 ‘filler’ films

6. 6 www.climatechallenge.gov.uk

7. 7 Climate Challenge Fund Bradford City Council Raising awareness in ethnic minority businesses Sheffield Galleries ‘Whatever the weather’ Ipswich Council ‘Save your energy for the Blues’

8. 8 ‘Act on CO 2 ’ Aim: Increase awareness and understanding of the relationship between climate change and CO 2 Supporting the individual’s ability to impact the problem

9. 9 Partnerships Department for Transport Other organisations will be able to support the Act on CO 2 campaign Climate Group ‘Together’ campaign – Don’t lecture – Make it easier – Be credible – Collaborate

10. 10 www.direct.gov.uk/ActOnCO2

11. 11 Code of best practice for selling carbon offsetting The market Accurate calculation of emissions to be offset Robust credits for offsetting Timescales for cancelling credits The consumer Clear information for consumers Transparent pricing Encouraging consumer take-up

12. Kate Smith Defra Kate.i.smith@defra.gsi.gov.uk +44 (0)20 7238 4779