1. Claudia Spinelli.

2. 1. Demographically 2. Geographically 3. Behaviouristically 4. Benefit 5. Socio- economically Enterprises select its customers through some criteria:

3. SPECIAL SECTOR Oxfam sells goods on line because e-commerce is a more effective way: globalization is used to help others !!

4. World can known the product through the web-site : many enterprises have had a rapid expansion The best Raffaello represents all the most typical Italian products and exports the most exclusive, authentically Italian goods

5. Registration Give basic informations New form of business New form of business New form of transaction New form of transaction New form of services New form of services It offers:

6. Cheap Get things at a better price With Priceline.com consumers set the price and Priceline.com finds a vender Companies sell goods otherwise unsold Save up more than 40% of your money ! !

7. No front offices or shops Avaible 24 hours a day, 7 days a week Easy way of purchasing

8. Website reminds customers of a traditional shop Amazon.com uses the world “store” Customer is reminded of a traditional shopping methods Departements Customers assistance Range of products in a familiar environment Personalization counteracts the fact that the items cannot be touched or seen buying become less impersonal !

9. Language & comunication Fast and effective to beat competition.... say what is important in a few words In Amazon.com or e-Bay new costumers watch an animated demo that explains all necessary informations Main adjectives: - easy - safe - fun - fast

10.  u understand the customer  m meet their needs  h help them to find solutions AAAEnviromental, ELTC and Surfnet recycle computer, tele-comunication equipment and offer business solutions Company : - doesn’t waste time - focus on their core business  m make money ! Missions :

11. INCENTIVE CUSTOMER LOYAL Fidelity cardsSpecial services Advantages in Amazon.com for regular customers: 1.A shopping cart regularly updated 2.A wish list 3.Special offers

12. ON LINE COMMERCE Where you can find everything and sell just about anything Where there are hard objects to find Where you can post anything unusual INTRAPRENEUR They are internet entrepreneur People that sell their goods on line as a job

13. First condiction for success is : TRUSTTRUST On line business needs trustworthiness more than traditional business because it’s a virtual transaction Customer doesn’t seen live the vendor and the product Customer doesn’t know who the seller is You can browse the feedback for buyer and seller reputation negative neutral positive

14. RISK S Greater both for buyer and seller Safety is important Customers give their detail with payment Banca Delle Marche :  s s s shop with semplicity and safety  n o register  a lways count on a reliable

15. f fraud is easier d difficult to know whether card owner and card holder are the same person PROTECTION a.for people or companies that buy or sell on line b. for IT equipment Services : V VV VeriSign Digital ID system P PP Pay pal Insurance polices : N NN National Vulcan Protection devices :  E E E E-Dock Desktop fas t efficient affordable flexible free PRIVACY IS GUARANTEED !!

16. ADVANTAGES You don’t have to leave home Save time Open all day No stop shopping hours Tradition + innovation Fast service Cheap delivery Promotions

17. Customers need to fell that they get a better service on line than in traditional shopping Rules : safe safe reliable reliable cheap cheap speed speed delivery notification delivery notification tracking system tracking system Main companies :  returning merchandise  refunding customers For customer satisfaction

18. All this is e-commerce, fascinating fast moving, dynamic field and much more ! Claudia Spinelli