1. Mr. David C. Carey Area Director, Pacific Hawaii 2012

2. Hawaii Snapshot

3. 3  Annual Sales - $246M  Customer Transactions 3.89M  Hawaiian Products  DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items)  140 Varieties (5.3M lbs) Locally Grown Fruits and Vegetables ($5.1M) from 118 Farms  This represents 21% of produce sales Hawaii Snapshot Fiscal Year 2011

4. 4  Savings to Patrons  In Hawaii48.5%  Worldwide32.0%  Hawaii’s Transaction Counts 3.9M - Up 2.12%  Hawaii’s Sales per Transaction $63.15 – Up 2.44%  Hawaii’s Sales $246M – Up 4.61% Hawaii Snapshot – FY 2011

5. 5  Contract Awarded to Coast Produce in Oct 2006  Coast’s Partner is Honolulu-Based Armstrong Produce  Armstrong Uses 5 Local Wholesalers/Distributors to Supply Locally Grown and Mainland Procured Produce Items  In 2011, Armstrong Supplied $24.3M in Fresh Fruits and Vegetables  $5.1M was Procured Locally  Locally Procured Produce:  Line Items Pounds Sales Volume % of all Produce Sales 140 5.3M $5.1M 21% Local Produce Sales

6. Hawaii Food Show YearLocal Products AddedNew Company/Contracts 20111415 20102117 20091589 200825117 20071698 20061407 20051244 20041144 20031053 20021105 20011106 20001055 19991004 1998852 Total1,92386 6

7.  Five companies that do business with commissaries exclusively in Hawaii received more than $1 million from DeCA in FY2011, which ended Sept. 30, 2011  Meadow Gold Dairies  Diamond Head Wholesale, Inc.  Daiichiya Loves Bakery  Hawaii Foodservice Alliance LLC  Golden Touch Trading, Inc.  Three companies that began selling to commissaries in Hawaii and now sell to commissaries outside of Hawaii received more than $1 million from DeCA in FY2011  Hawaiian Isles Kona Coffee Co.  Hawaiian Host Candies of LA, Inc.  Paradise Beverages, Inc. Hawaii Million-Dollar Vendors 7

8. Commissary Rewards Card  Objective  Collection of Patron Demographics  Understanding our Customers  Deliver a 21st Century Commissary Benefit  How it will work  All Commissary Rewards Cards will be distributed in-store  Register the card at the Commissary Rewards Website  Patron clicks on the coupon to use/redeem  Digital offers are loaded directly to the patrons account  Scan the card and save

9.  Timing/Roll-Out  Fort Lee is the first pilot store – began on 8 August  Full launch planned for early September  Benefits  Generate additional savings via a digital coupon  Earth Friendly (Reduction in paper)  Save time by not clipping, storing and remembering to bring coupons  Available in ALL Commissaries CONUS and OCONUS Commissary Rewards Card

10.  Assistance Needed  Industry participation is highly encouraged  New item launch/Promotional display tie in/ Target coupons  Commissary team understands and encourages the use of the program  POC: Marye Carr, Program Manager (804) 734-8000 ext 52781 Commissary Rewards Card

11. Hawaii Sales Comparison FYTD 2012 (thru June 2012) CommissarySales% Change Hickam AFB$37.37M9.24% Kaneohe Bay MCBH$31.27M5.35% Pearl Harbor$70.17M4.72% Schofield Barracks$53.63M3.20% Hawaii Overall $192.45M 5.24% Hawaii savings were 48.5% in latest price comparison survey (after tax and surcharge)

12. CommissaryTransactions% Change Hickam AFB626,3137.16% Kaneohe Bay MCBH512,6993.13% Pearl Harbor1,046,9981.61% Schofield Barracks797,4630.30% Hawaii Overall 2,983,4732.63% Hawaii Customer Transactions FYTD 2012 (thru June 2012)

13. Questions?

14. Mahalo