1. Great … Great … Great… Knowledge. Execution. Results. TechShu – ROI focused End to End Digital Marketing Agency

2. Asking 5Qs in 2013? Asking 5Qs in 2013?

3. This PPT is all about 5 important questions: 1.Is there an online market for my business? 2.What are the ways to profit from the online demand? 3.How much will I have to risk/invest & how long? Can I do it myself? 4.What’s the accountability? How do I track the results. 5.How to start? An Introduction to Techshu. Every business can profit from Web. Some of the work you can do it yourself. Our job is to help you with work execution & knowledge. You don’t have to pay us if you are doing it yourself. Also 80% of the success comes with 20% of the work.

4. #1: Is there a market for your business? There are 2 type of relevant markets on web: – Who are in need and searching for a service/product like yours. – Who have a need but are not searching for it. They (or their friends) are on web accessing other websites. Once you show an interest, our team will provide you: 1.A quick summary report of online search market available for your business. 2.A quick analysis of websites on your business topic and people on social media with your target segment. Great … Great …. Great Knowledge. Execution. Results

5. Let us elaborate: Search Market Report: How many people are searching for related keywords on search engines. Target Segment Report: The possible users that matches with the TG. We find out the numbers on social media, different website traffic etc. Also we do a limited competitor analysis to see how we are fairing with respect to online competition. Great … Great …. Great Knowledge. Execution. Results

6. Summary: Every business can benefit from Digital Marketing We are a HIGHLY Knowledgeable & Innovative, ROI focused, Digital Marketing Company:  We have strong Research and Execution Teams (SEO, PPC, Social Media, Affiliates, Usability, Design, Development, Mobile etc) – Over 60%+ with masters degree & 40%+ with MBA degrees.  Purposeful Solutions: SEO, Viral, Usability enabled SEMI-AUTO architecture for CMS, Ecommerce & BASIC Custom website (Very focused). 80% of structural SEO & marketing needs are take care of.  Very Knowledgeable Teams: Ready for any questions. We speak at IIMs, IITs etc. Senior members at SEOMOZ, WMW. etc We are highly technical as well.  Strong processes, Strong in-house tools.  Are your target customers online? What are they browsing? Are they on social media? (Online Market)  Are people searching for your services and products (Search Engine Market) In most of the cases, you will have the answer as YES! When the market is there, you need to ask:  How to benefit from online demand and customer availability Our Mission: Delivering GREAT Web Marketing ROI for 90%+ clients Digital marketing is relatively new to many businesses and thus it needs 3 to 6 months to have a common understanding on opportunities on web. We work on a reduced costing for first 3 to 6 months with a clear measureable result and effort metrics. We provide weekly/monthly reports for our work. Our Request: Try us for 3 to 6 months.

7. What We Do? It is a new paradigm called “New Age Digital Marketing Mix” – Our unique way of identifying what is best for any project. Web has changed from Information to Entertainment, from anonymity to identity, from Search Engine to Social Referrals, from SEO to Digital Mix, so it need “New Age Digital Marketing” New Mind Set (Digital Mix, Short term is as important is long term) New Skill Set (Independent Skill teams & interlinked Project teams) New Tool Set (Integrated in-house platform) What We Do? It is a new paradigm called “New Age Digital Marketing Mix” – Our unique way of identifying what is best for any project. Web has changed from Information to Entertainment, from anonymity to identity, from Search Engine to Social Referrals, from SEO to Digital Mix, so it need “New Age Digital Marketing” New Mind Set (Digital Mix, Short term is as important is long term) New Skill Set (Independent Skill teams & interlinked Project teams) New Tool Set (Integrated in-house platform)

8. Digital Marketing Mix to support Sales, Ranking, Branding & Traffic (SEO, PPC, Social Media, Affiliates, Email Marketing, Ads, Apps, Mobile, Development, Design & more). – We have different teams for different activities, they are experts, we come together to find the best mix. Consulting. Partnership in Web Product Development. In-house design & development (Web. Social. Mobile). What We Do?

9. We divide the customers into 3 groups. Every business have some % of their sales coming from each group. We look at the most profitable group and focus accordingly. Example: More than 50% of prospect customer for a SEO company will fall under Group 1 but with a low cost review package we can target group 2 and get more customers. (Please ask us in detail, it needs 1 to 2 hours to understand) #Unique: How do we decide Digital Mix? Group 1: Who are in need and are searching for it. (Match Marketing) Group 2: Who are in need but are not searching for it. You need to reach them (Interrupt marketing) Group 3: Who will not buy from you in next 6 to 12 months. They can buy later or refer now. (Affiliate Marketing) Example: Laptop dealers, Local research company, Lawyers Example: T-Shirt company, Data Security, Backup for websites etc You never target this group but in many businesses this is a large group, we utilize them. SEO, PPC on search engines, Directories, Social Affiliates + Brand Recall (The activities done for Group 2 and Group 3) Email Marketing, PPC on content network, Social Media Marketing, Affiliate marketing, Contests etc Contest, engagement to add more value, social referrals, memberships etc

10. We Grow Businesses, that’s it. Our Goal We Grow Businesses, that’s it. Our Goal “Treat others the same way you want them to treat you.” – Luke 6:31. We worked in product companies, doing web marketing for in-house websites only. When we started working for clients, we saw huge difference (and huge opportunity). Thus we committed ourselves to “SHU” – reciprocity (We want to do as we do for our own websites, the right approach for success). One word that defines everything at TechSHU. (Aji Issac, CEO, Techshu.com) We don’t do SEO, PPC, Social Media Marketing, Affiliate marketing, email marketing, mobile apps, contests, Direct Sales, Support Offline Sales but we do all of it in right proportion, the right digital marketing mix (adjusted every month). It can be 90% SEO + 10% Email Newsletter. Ask more.

11. Our Goal for Each and Every Digital Marketing Assignment Techshu (Shu means reciprocity) was founded to help businesses get right information & services. Reciprocity forms the basis of our digital and technical services - Do not impose on others what you yourself do not recommend for your own BUSINESS. We understand business goals, we don’t impose SEO, PPC or Social Media, rather we focus on result oriented mix to achieve your business goals.

12. Digital Marketing Mix Our Recipe Digital Marketing Mix Our Recipe Digital Marketing Mix is new Success rule (We have many clients for whom very unusual things have worked like FB Ads, we now focus max on FB Ads for that client. Its all about finding the best mix that works for every project.)

13. Our Recipe: Digital Marketing Mix & Different Teams for different type of businesses. Local Companies SMEs Brands Product Companies PPC+ SEO+ Social Media+ Affiliate+ Email+ More.. We 100% believe that Digital marketing can benefit businesses if done right. SEO, PPC or Social Media may not, it can be affiliate, its all about the right channels & right mix.” Different Teams with different mindset, tool set and skill set. The need is different thus the teams are different.

14. Depending on the phase of business, nature of offering, location, current business goal and budget, we put the right digital mix for the project. We work on the Right Mix Ask for case studies & public testimonials. Most of our clients are return and referred clients. For last 3+ years, we ran our business on referral (NO SALES team) and we grew good. [Examples: For one pre-school education client, the Facebook Ads targeting early moms worked great. For an existing travel agent, structural SEO worked. For a movie analyst, Google news worked. For a brand, social media campaigns worked. For a product company PPC worked. A mix that produces best results is our Forte.]

15. We speak at IIMs, IITs, IIFTs in India IIMs and IITs are like Harvard and Stanford of India, the top most institutes in India. Our founders are speakers there. We are known for our unique way of presentation.

16. One of the most passionate & knowledgeable companies in India Our History One of the most passionate & knowledgeable companies in India Our History

17. We don’t ask for Testimonials, we keep getting it at different places; these are some of the public testimonials apart from our LinkedIn http://in.linkedin.com/in/ajinimchttp://in.linkedin.com/in/ajinimc By Alok Kejriwal (CEO & Founder, Games2Win.com http://en.wikipedia.org/wiki/Games2win) “Abey and Aji on therodinhoods.com are JEDI knights of SEO” - Alok (Link: http://www.facebook.com/rodinhood/posts/132815363496453)http://en.wikipedia.org/wiki/Games2winhttp://www.facebook.com/rodinhood/posts/132815363496453 By Hari Balasubramanian (Director, ontrack, http://ivycapventures.com/board-of-advisors.html, Chairman TIE Kolkata Chapter)http://ivycapventures.com/board-of-advisors.html Public Testimonials

18. We don’t ask for Testimonials, we keep getting it at different places; these are some of the public testimonials apart from our LinkedIn http://in.linkedin.com/in/ajinimchttp://in.linkedin.com/in/ajinimc By Suparno Moitra NASSCOM Head for the region http://en.wikipedia.org/wiki/NASSCOM http://emerge.nasscom.in/2011/01/nasscom-emergeout-true-social-media-experience/ “This is one of the most successful event, I don’t know what Aji did” Similar testimonials by TIEGER KOLKATA event, video available.http://en.wikipedia.org/wiki/NASSCOM http://emerge.nasscom.in/2011/01/nasscom-emergeout-true-social-media-experience/ One of the clients sponsored the whole team a complete Kerala Trip, gifted us ipads & blackberry (We are working on Large integrated Panchayat/Village project) Many more feedbacks and Testimonials. Public Testimonials

19. From 2003 – 2008 (Web Product Company): The founders worked at Grmtech (a web product/community-based company) – We were competitors to Google analytics, we tried many products and finally ended up with Multi Million Dollar Financial communities. Our co-founder Aji was the first employee and headed the company for 5 years. Other co-founder Prabhanjan headed the technical division. 2008 – 2009 (Service Company): Headed the Digital marketing division at Digital Avenues (Service industry, saw gap, decided to fill it) 2009 - 2012 (Techshu): From a 2 person company to 80+ 2012 End: Done a JV to expand it globally. Our History: One of the most knowledgeable companies in India

20. Over 60% are masters in their field. Over 40% are MBAs from business schools. Highly Experienced people are attracted, our top layer is people who headed other companies. Very Very Innovative. We have weekly innovation awards. A Different Company

21. Why work with Techshu? Why Us? Why work with Techshu? Why Us?

22. Our team adds a new dimension and new expertise, The Digital Mindset. We guarantee unmatchable (We mean it, ask for some of our reports): High Quality Best Knowledge possible. (You can test us before going forward) – We are problem solvers, innovators. On time execution Support for all time zones, we have our account managers available for all time zones. Best standards of reports (Our experience with many top Digital Marketing companies) High end Innovation Support for Technical, Mobile, Graphics, Design & Research. We can work on sharp deadlines. We have mastered project management. Most of our top leaders are trained on “Franklin Covey” Courses. Great processes. Great Teams. Great thought leaders. (Every project is important for us) Why Work with Techshu?

23. Our Work and Results Examples Our Work and Results Examples

24. Examples (Social Media) Case Study (Very Niche Target): For Linen Club Fabrics (the premium brand from Jayashree textiles, a unit of Aditya Birla Group) we started the social media campaigns from the scratch. On Facebook, now there are over 3.5 Lakh fans. In addition to running interactive campaigns and quiz, we interact with fashion designers, bloggers and fashion columnists on Facebook as well as Twitter.

25. Examples (Social Media) Case Study (Social FB Apps): Straightline.in (JV of Tata Steel & SAIL). We have created different FB apps for Durga Pujo (Adda Sheriff), for Diwali (Diwali Darbaar), category sheriff etc.

26. Examples (Social Media) Case Study (Social Buying Influence): We have regular FB apps for Social Engagement like Car Baba, Car Konneckt etc. Car Konneckt is one of the most useful apps we are developing. It will help people see the reviews and other details of the cars owned by their friends.

27. Examples (SEO) Increase in organic traffic which resulted in increase in leads. For this client the website traffic was increased over 700% in less than 6 months. www.thewanderers.travelwww.thewanderers.travel

28. Examples (SEO) We started this work when the website was at close to 40k per month level. Within 2 months, we took to 120k per month. Google News integration played a very important role.

29. Examples (SEO) Ranked in top 10 for keywords like - 1)Website design 2)Business website design 3)& many more keywords

30. Examples (SEO – Ranked in top 3 Since 2004) Our biggest achievement personally is when our founders worked for their first company. In 2003, their website was hit by FLORIDA update (Google update). Thereafter no updates have touched the websites as we followed right diversification in all our. Biggest achievement: In 2004, we started to get ranking in top 3 for some keywords related to debt & credit. Since then, till now, the websites rank in top 5 (major top 1 or 2). Consistent ranking is a great achievement. Ranking and then staying there.

31. Examples (SEO & Sales) Testimonial: Quite a few things to be excited about: Our website had 11,105 visitors in August - up from the previous average of 3,000 a month! 60% visitors are now coming through the search engines - compared to only 17% in the past! Over 600 leads were collected in August. All the conversion rates are as good as, or even better than, referrals! During May to Aug, a total of 4427 units have been sold from the online leads!” That's at least USD133k in retail value! (Hong Kong based one of the large publishing Houses. Name not disclosed as per our contract. First 2 months, we struggled as we used Google but we realized we had to do something different, we used a mix of Facebook Ads (targeting early parents, high Net worth based on interest) and boom.

32. Examples: PPC (Our MCC account with over 88 million INR spent speaks for itself) Multiple case studies: We are big believers in PPC in the initial stage for any project as it helps to create a large base for organic growth. Also at a later stage, the products/keywords with good profit should continue. Industry keywords must always go for PPC. Display network+, re-targeting+, Ad extensions+, A/B multivariant testing, phone extension & more we do all here.

33. Examples: Email Marketing (We use Mailchimp, Sendgrid & Amazon Email Service) From Sending regular newsletter to new prospect email marketing: We validate the emails using our email validation tool. We put a winning email with different title and versions and check SPAM score. We send it and track the open rate, click rate, inbox reach rate We optimize accordingly. We can help with putting a proper SPF and other email authentication certificates for your web server as this increases the reach of emails from your server as well. We have partnership with companies that provide bulk emails. We are planning to create a unique emailing system for “HNIs in India”.

34. Examples: Affiliates (For us, making the business successful is crucial) Multiple case studies: Self hosted affiliate using zferral (For Dynamiclevels.com, gountuncked.com etc) Unique way of silent referral for large B2B clients Be it gountuncked.com (our client) for whom we got their product listed across different ecommerce websites. We also partner with large media companies for large inventory buys. Most of the affiliates run on CPM and CPC models, we work with them for first few days on CPL model (on special request or a low end CPC) and then fix either a CPL or a CPC. This even goes up to a million INR a month for our large clients.

35. Examples: Related Products (One mistake a time) This is an e-commerce company where we added a social plugin to help the friends add their knowledge while choosing a product. Later this can be added to website and it can give a competitive edge.

36. Examples: Reputation Management (Monitoring & Protection) (For Large Brands) Case studies: We do reputation management for most of our large clients as the top management is always interested in it. For some of the large brands we do following: 1.Either use Radian6 or Trackur (depends on the budget of the client) 2.Use SocialMention.com (Randomly) 3.Use Google alerts 4.Then we check manually the list to put it into a system with sentiments, topic of discussion and other segments. 5.We create report with the segments. As a part of brand protection, we secure the brand name across major websites.

37. Examples: Reputation Management (Google suggest) (One of major strength) Case Studies: For one of the large financial companies in US, we helped them remove scam from Google suggest. This we have helped with individual consultants, some companies that have their reputation checked on search engines. This hurts the companies big time as many who are new customers when they see Google suggesting scam, they abandon the company. Link : www.techshu.com/scam-removal- google-suggestion

38. The Digital Mix that works A proper digital mix is the need. We have taken courses for different companies to make them understand the need. www.anhour.in. Digital mix example will be: A company that is focusing 100% on PPC should have a newsletter box, a social media campaign on their landing page to bring better long term returns. They should also the PPC information for later SEO work.www.anhour.in

39. Reputation Management PPC (Advance Level) SEO Affiliate Marketing Social Media marketing Email Marketing (Innovative) Others

40. Corporate Blogging Team Social Media For Cause Digital SOCH (Academy for Pros & Corporates) Our other services

41. Social Media for Cause http://www.socialmediaforcause.com/

42. Corporate Blogging Team

43. Digital SOCH