1. Recruitment Choice 2005 Northern Ireland Appendix I Supplement to input from The Newspaper Society to ‘A Review of Government Advertising in Northern Ireland’

2. Notes: Recruitment Choice is the result of a major research project commissioned by The Newspaper Society during February-March 2005 amongst 8,000 working-age adults across the UK. The survey was carried out by independent research company, Human Capital and the sample is representative across age, income and geographical regions. The tables attached provide a brief summary of the results. –Where samples allow, we have illustrated results for Northern Ireland versus the UK total; and for UK total Public versus Private Sector. The Newspaper Society will happily present to a wider audience with the Northern Ireland government departments communications team and/or provide more background/information as required. –Contact Robert Ray, Marketing Director at The Newspaper Society:- 0207 693 0418 robert_ray@newspapersoc.org.uk

3. 1: The job market. 2: Job seeking. 3: Internet access and usage.

4. Attitudes to job seeking in Northern Ireland Base: All in Northern Ireland 34% 7% 6% moment and 38% 12% I'm happy at the am not looking for a new job I'd consider a new job if I came across it I’ve recently decided to look for a new job I’m always looking for a new job Other I've got a new job recently so I'm not looking 51% of the population in Northern Ireland is actively seeking employment 4%

5. Attitudes to job seeking Attitudes to job seeking Base: All respondents 37% 11% 3% 5% I'm happy at the moment and am not looking for a new job I'd consider a new job if I came across it I'm always looking for a new job I've recently decided to look for a new job OtherI've got a new job recently so I'm not looking 54% of the population 31% 37% 7% 8% 6% 7% Public sector Private sector

6. Attitudes to job seeking in Northern Ireland Base: All in Northern Ireland 34% 7% 6% moment and 38% 12% I'm happy at the am not looking for a new job I'd consider a new job if I came across it I’ve recently decided to look for a new job I’m always looking for a new job Other I've got a new job recently so I'm not looking 4% 72% go to the local paper first when job seeking72% go to the local paper first when job seeking 28% have applied for work through the local paper in the last two years28% have applied for work through the local paper in the last two years

7. Attitudes to job seeking Attitudes to job seeking Base: All respondents 37% 11% 3% 5% I'm happy at the moment and am not looking for a new job I'd consider a new job if I came across it I'm always looking for a new job I've recently decided to look for a new job OtherI've got a new job recently so I'm not looking Public sector Private sector 31% 37% 7% 8% 6% 7% Half go to the local paper first when job seekingHalf go to the local paper first when job seeking 39% have applied for work through the local paper in the last two years39% have applied for work through the local paper in the last two years

8. 1: The job market. 2: Job seeking. 3: Internet access and usage.

9. Where found out about last job – Northern Ireland Where found out about last job – Northern Ireland Base: All in Northern Ireland Word of Mouth Local Newspaper Recruitment Agency Other* 32% 30% 11% 21% National Newspaper 6% *The category “other” was not expanded upon in the questionnaire, but it would include a number of different sources such as recruitment fairs, leaflets, roadshows, headhunting, etc.

10. Base: All respondents Word of mouth Local newspaper Recruitment agency 27% 33% 27% 20% 6% 15% Public sector Private sector Where found out about last job Internal company info Trade Magazines Other 8% 3% 5% 1% 27% 28% *The category “other” was not expanded upon in the questionnaire, but it would include a number of different sources such as recruitment fairs, leaflets, roadshows, headhunting, etc.

11. First place to go to find out about a new job – Northern Ireland Base: All in Northern Ireland Other 11% 9% 72% Recruitment Websites Local newspaper job pages National Newspaper 8%

12. Base: All respondents Local newspaper Jobcentre Plus Recruitment websites 48% 51% 6% 7% 6% 10% Public sector Private sector Trade magazines Recruitment agency National newspaper 6% 5% 7% 2% 7% 12% First place to go to find out about a new job Employer’s website Other 12% 5% 3% 5% Internal company info 5% 3%

13. 1: The job market. 2: Job seeking. 3: Internet access and usage.

14. First choice of recruitment website in UK 42% 9% 7% 6% 4% 2% 1% All local newspaper websites Local Authority websites Reed Totaljobs Other Jobsite Jobs.ac.uk Tesjobs.co.uk londonjobs Prospects Workthing S1jobs Jobs.nhs.uk Jobsgopublic.com Cwjobs.co.uk Base: All respondents in UK who use the internet Local newspaper websites are hugely dominant for those seeking a job via the internet. Local NHS Website Monster